Wild Apricot
APRIL 9, 2020
If your newsletter isn’t reaching as many people as you’d like, the problem might be that your newsletter is hard to read on mobile devices. This blog includes best practices for creating newsletters for mobile.
Smooth The Path
APRIL 9, 2020
Online meetings pale in comparison to in-person meetings. Attendees often don’t pay attention because it is so easy to flip screens to process email or search the internet. No one ever wants to participate; online is the place for one-way communication, and you can just forget about networking. Right? Until recently, I would have said the above statements were reasonably accurate.
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Wild Apricot
APRIL 9, 2020
Looking to create your own car club website? Before you do, here are 7 exemplary car club websites you can look to for inspiration.
Associations Now
APRIL 9, 2020
As we move into the new normal of remote work during the COVID-19 crisis, we are spending more time on video calls than we have in the past. Two experts offer tips for ensuring your visuals look top notch. In this time of social distancing, many association staff are meeting with colleagues, members, and others virtually with teleconferencing. While being able to see people online is fabulous, it’s important to look professional to ensure you get your message across.
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Dive deep into essential elements that drive member retention. Learn why members may hesitate to renew. Discover actionable techniques to encourage their return and foster lasting engagement. Uncover reasons members choose not to renew. Learn effective tactics to elevate member engagement and communication. Explore methods to encourage member renewal and active participation in your association Download now to take charge of your membership retention strategy!
Velvet Chainsaw
APRIL 9, 2020
This is the second in a series of blogs posts, written collaboratively by our team, which uncover lessons learned in advising dozens of our clients on their events in the time of COVID-19. Although each situation has its own unique issues, we hope you find nuggets to help you with your disruption response and planning. Scenario Planning. Where lead time permits, work through at least three scenarios – optimistic, pessimistic and somewhere in the middle.
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Association Success
APRIL 9, 2020
Nearly every association, nonprofit, and business in general has been directly impacted by the coronavirus pandemic, but perhaps none more so than those holding spring and summer meetings and conferences. While these are challenging times, challenges also enable us to rise to the occasion and demonstrate true leadership. Those organizations that recognize the need to pivot their event strategies quickly and thoughtfully will be in the best position to continue to serve, and even provide addition
Associations Now
APRIL 9, 2020
With meeting planners unable to travel for site visits and tours, more of these face-to-face processes are moving online. Here’s how some destinations and hotels are making it happen. The COVID-19 pandemic has not only forced many in-person events to move online; it has also changed some other parts of the meeting-planning process that have typically been done face to face.
Association Adviser
APRIL 9, 2020
Relationships and partnerships are built and solidified during challenging times. Both personally and professionally, the way we react to enormous changes in our environment sets the tone for our future. Associations are the guiding light for their members and industry professionals through this time of disruption and unknowns. Members are looking to their associations to be the ultimate resource […].
Associations Now
APRIL 9, 2020
How to focus on one thing at a time for better productivity. Also: Association leaders should be thinking about their long-term plans. Trying to do a thousand things at once? Don’t. Our brains are not set up to work on more than one thing at a time, says keynote speaker Melina Palmer in Inc. “Clearly, multitasking is not the best way to get things done.
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Events hold the power to create lasting impressions and meaningful connections. They are not only occasions for celebration but also valuable marketing opportunities. Event marketing has become an essential component of successful business strategies, enabling organizations to engage with their target audience and create memorable experiences. However, behind every successful event lies a well-thought-out marketing strategy.
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Nimble AMS
APRIL 9, 2020
You know it’s time for new association management software. Does your organization? Here’s how to create a compelling case for an investment in new membership management technology. As your association grows, eventually it’s time to move to new membership management software. Your old technology might have worked in the past, but it just isn’t keeping up with your organization’s evolving processes and needs.
HighRoad Solution
APRIL 9, 2020
When getting started running a retargeting campaign using any tool, there are basic best practices to follow. These are things to think about before you even turn the new feature on in your SharpSpring instance. Review these tips below and make sure you are ready with all of these components for setting up a successful retargeting campaign.
Ungrated
APRIL 9, 2020
COVID-19’s rapid spread has halted economic activity around the world. Millions of workers have been laid off or placed on unpaid leave, and several industries are bracing for long-term financial effects. Community association boards are seeking guidance on collecting assessments during the pandemic and addressing delinquent homeowners who may be experiencing unemployment or lost wages.
CommPartners
APRIL 9, 2020
Going virtual doesn’t mean that you lose everything that an on-site event has! A lot of what you had planned for your on-site event can still occur online, it just may look a little differently. Here are six ways you can maximize sponsorships and attendee revenue in a virtual platform: Exhibit Halls In your conference […].
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Every decision that goes into your learning monetization strategy matters for your organization’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.
Beekeeper Group
APRIL 9, 2020
New Hire, Deborah Birch, Joins Beekeeper Group as Digital Strategy Manager. WASHINGTON – April 9, 2020 – Beekeeper Group hires Deborah Birch to manage and expand its growing advertising practice. As the digital strategy manager, Birch will focus on expanding Beekeeper Group’s existing advertising offerings to incorporate programmatic, social, paid search, native, direct-to-publisher, and streaming services to existing and new client campaigns. “With programmatic and social medi
Higher Logic
APRIL 9, 2020
If you’re a Jive-x customer, you know Khoros has given your external community platform an official end-of-life date: December 2020. This announcement got me thinking about my time at Jive Software and my transition to Higher Logic. I started at Jive in 2007 when the platform was still known as “ClearspaceX.” After Jive was acquired and things started changing, I knew I wanted to continue building customer communities that would make a difference for organizations and their members, but where to
Leading Learning
APRIL 9, 2020
Metalearning is concerned with understanding the factors and processes that support—or thwart—learners’ ability to gain and apply new knowledge or skills. Understanding and leveraging metalearning improves the chance that individuals will learn something in the first place, be able to apply new knowledge and skills to their work and life, and continue to do so for the long term.
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