Eplys
OCTOBER 14, 2020
When planning an in-person or virtual event, attendee engagement should always be top-of-mind. Any activities you plan should be a little bit strategic, moving you closer to the goal for hosting the event in the first place — that said, you want to make them FUN of course! One easy way to engage your attendees is leaning into any timely holidays or traditions.
MemberClicks
OCTOBER 14, 2020
This is unchartered territory we’re all in right now — trying to navigate COVID-19 and how it’s not only impacting us, but our key constituents as well. For you, that’s your members.
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Higher Logic
OCTOBER 14, 2020
The post Want to Grow Non-Dues Revenue? Try a New Email Promotion Strategy appeared first on Higher Logic. Adopting a new email promotion strategy can help your association boost revenue from virtual events, webinars, online courses, and other paid opportunities. The post Want to Grow Non-Dues Revenue? Try a New Email Promotion Strategy appeared first on Higher Logic.
Association Adviser
OCTOBER 14, 2020
Setting up Google Analytics goals gives you insight into your association's audiences, your website performance, and your performance as a marketer. Here's how. The post Google Analytics for Associations: The 4 Analytics Goals Every Association Must Track appeared first on Association Adviser.
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Dive deep into essential elements that drive member retention. Learn why members may hesitate to renew. Discover actionable techniques to encourage their return and foster lasting engagement. Uncover reasons members choose not to renew. Learn effective tactics to elevate member engagement and communication. Explore methods to encourage member renewal and active participation in your association Download now to take charge of your membership retention strategy!
Velvet Chainsaw
OCTOBER 14, 2020
Virtual Expo Truths. Nearly every conference and trade show professional is searching for that perfect virtual platform or pricing model for replacing lost expo revenue. I’ve got bad news for you. Virtual expos will never be able to come close to replacing the revenue generated from your face-to-face expo. Here’s some of our learnings: 1. Corporate Booth.
Association Universe brings together the best content for association members and organizers from the widest variety of industry thought leaders.
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HighRoad Solution
OCTOBER 14, 2020
Everyone you meet is on some kind of journey. Each person has a goal or a destination, and the lucky ones know how to get there. They have obstacles to overcome, but they also have people who’ll help them succeed. Ideally, your association should be one of those helpers. When they’re starting out, you offer guidance. When their career is growing, you help them make connections.
MemberClicks
OCTOBER 14, 2020
In case you haven’t heard, on October 22, we’ll be hosting MC Thrive: Onward and Upward , a one-day virtual educational experience for association and chamber professionals. The event will feature seven sessions (summarized descriptions below), collectively worth five CAE credits. Join us (and 500+ of your peers) to hear and learn….
Effective Database
OCTOBER 14, 2020
"I just want a system I don't have to fight with." I asked my client: "What are you looking for in a new AMS?" She responded: "I just want a system I don't have to fight with." And it struck me that this is how A LOT of my clients feel about their data management systems; that … “I just want a system I don’t have to fight with.
Membership Marketing
OCTOBER 14, 2020
Over the past year, my firm has issued a number of reports and guides that provide some trustworthy insights on how to manage and develop a successful membership marketing program. Here is a consolidation of links to those resources. 1. The Fall 2020 edition of the Association Economic Outlook Report 2. The Membership Renewal Guide 3. 2020 editions of MGI’s 15 Minutes to Impact Membership Podcasts 4.
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Events hold the power to create lasting impressions and meaningful connections. They are not only occasions for celebration but also valuable marketing opportunities. Event marketing has become an essential component of successful business strategies, enabling organizations to engage with their target audience and create memorable experiences. However, behind every successful event lies a well-thought-out marketing strategy.
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Association Success
OCTOBER 14, 2020
Change is an unavoidable part of life. . Some changes are positive, like a brilliant executive taking the helm or a sudden flood of funding transforming your association’s capabilities. Others can be difficult, like an economic downturn that prompts layoffs. And other changes are more mundane but no less monumental, such as the emergence of technology or shifts in language. .
Association Success
OCTOBER 14, 2020
Dan Oshinky’s instinct was to use humor to talk to his email audience about the novel coronavirus that was sickening thousands and starting to shut down U.S. sports leagues, businesses and schools in March 2020. He knew it was the wrong direction as soon as he started putting words to the page. The subject line for Oshinky’s email newsletter, called Not Another Newsletter, follows a similar format each month: “The [Month of Publication] Edition of Not Another Newsletter Is Here.”.
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