Fri.Apr 24, 2020

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#GivingTuesdayNow: The Pros and Cons of Participating

Wild Apricot

Have you heard about #GivingTuesdayNow happening on May 5, 2020? If you're unsure about whether or not to participate, here are some pros and cons.

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Association Brain Food Weekly: 4.24.20

Reid All About it

The weekly list of free educational events and resources for the association community… Zoom fatigue—or is it? I’m reading a lot about “Zoom fatigue” these days, which concerns me because associations are relying on Zoom (and other web-conferencing platforms) to educate and connect members to each other. Evan Selinger says the problem isn’t Zoom fatigue, it’s mourning life as we know it.

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Support Growing for 501(c)(6) Inclusion in Paycheck Protection Program

Associations Now

Although another round of COVID-relief passed Congress without addressing 501(c)(6) associations, there are signs that many legislators are aware of the need to expand eligibility to these groups. Another round of COVID-19 relief legislation passed through Congress without addressing the needs of revenue-distressed 501(c)(6) associations, but there are encouraging signs that the message from ASAE [PDF] and others is being heard on Capitol Hill.

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Creating a member experience that yields growth

HighRoad Solution

Every purchasing decision happens at the end of a journey. When you buy a sandwich, it’s because you felt hungry, you thought about your food options, and you decided that the best available choice was a sandwich. Association members follow the same process when they’re making decisions about attending events, renewing their membership, or getting certified.

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How to Increase Membership Renewal

Dive deep into essential elements that drive member retention. Learn why members may hesitate to renew. Discover actionable techniques to encourage their return and foster lasting engagement. Uncover reasons members choose not to renew. Learn effective tactics to elevate member engagement and communication. Explore methods to encourage member renewal and active participation in your association Download now to take charge of your membership retention strategy!

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Carole Baskin is killing it in marketing: How the non-profit in ‘Tiger King’ dominates digital strategy

Association Success

Editor’s note: This piece was originally published on Anthony Shop’s LinkedIn page and republished with permission. Like most people, I had never heard of Carole Baskin or Big Cat Rescue until two weeks ago, when Netflix’s “Tiger King” became the escape I needed from the global COVID-19 pandemic. And while most of my friends are obsessed with whether this so-called “Mother Theresa of Cats” fed her husband to the tigers (I will let Carole defend herself on that one)

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More Trending

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3 Tips Every Employer and Job Seeker Needs to Know for Virtual Interviews

Association Adviser

New teleconferencing technology has led many employers to migrate their interview process online, and the COVID-19 pandemic and the shift to full-time remote work in general have only sped up this transition. While there are some people out there who are wary of moving away from in-person job interviews, video interviews can help to drastically […].

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Task Force Launched to Help With Safe Return to Work Post-Pandemic

Associations Now

The National Safety Council, teaming with dozens of associations, nonprofits, and businesses, will identify and work to mitigate safety issues as employers prepare to bring workers back into the field. With chatter of a potential reopening of many businesses in the coming days—for example, Georgia began to allow some businesses to reopen Friday—businesses need strategies to understand how to revive their workplaces while keeping employees safe.

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Architectural Committee and Approval Process.Follow the Rules

AMG

Architectural Committee and Approval Process.Follow the Rules AMG is pleased to share with you two blog posts from the Black, Slaughter & Black law firm. The first discusses the necessity of following formalities outlined in the association’s governing documents. In particular, approvals or denials must follow the express language of the declaration, including a properly appointed committee.

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Virtual Event Playbook

Association TRENDS

How to make the shift to a virtual event. Just two weeks before our annual iMIS iNNOVATIONS partner and client conference, ASI decided to shift to a virtual format in light of COVID-19. With iMIS, we knew we already had all the technology we needed to deliver the high-quality program our community wanted. This Playbook details the lessons we learned along the way to achieving our most cost-effective and best-attended conference ever, including: How we determined costs and converted content.

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How to Create a Winning Event Marketing Strategy

Events hold the power to create lasting impressions and meaningful connections. They are not only occasions for celebration but also valuable marketing opportunities. Event marketing has become an essential component of successful business strategies, enabling organizations to engage with their target audience and create memorable experiences. However, behind every successful event lies a well-thought-out marketing strategy.