Thu.May 21, 2020

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Member-Centric Engagement Has Never Been More Critical

Spark Consulting

Join me Wednesday, June 3 at noon for “Leading Engagement from the Outside-In” at Association Insights in Old Town Cyberspace. I’ll be discussing findings from a whitepaper I wrote with Anna Caraveli a little while ago on member-centric engagement. Key takeaways: learning a new definition of member engagement, refocusing engagement to generate real value, and placing engagement at the heart of your membership strategy.

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3 ways to increase virtual engagement

Association Success

It’s essential to create useful content to keep your audience engaged with your brand, but that’s more complicated when the majority of the working world is at home because of the coronavirus. Engagement is what brings someone from an interested spectator to a dedicated advocate. So, what are some of the ways we can improve our virtual experiences and get people more involved with our organizations?

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Volume 2 – Early Impact of COVID 19 on Canadian Associations

Portage Group

Volume 2 of the TPG Pulse for Associations focuses on the impact of COVID 19 on membership, financial viability and staffing. The findings are based on a quantitative survey that was completed by 372 Canadian associations and other nonprofits between April 29 and May 8, 2020. READ NOW.

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Association Dump Trucks Habitually Bury Members

Smooth The Path

Imagine that you decide to join an association today. You fill out the application and press “JOIN.” Nearly immediately, you hear the familiar email ding, click into the email app, and find a message from the association. Eager to learn more, you click the email open. “Welcome!” it says. “Thank you for joining. For 75 years, we have been providing 28,500 members like you a remarkably long list of benefits.

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Ultimate Guide to Monetizing Association Member Education

Unlock More Profit and Smarter Packaging for Member Learning Every decision that goes into your learning monetization strategy matters for your association’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.

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Webinar Q&A: Growing NDR in Times of Crisis & Beyond

Association Adviser

It’s no secret that the COVID-19 pandemic and its economic impacts are hitting all industries and professions. In a recent Association Adviser webinar, “Growing Non-Dues Revenue in Times of Crisis & Beyond,” Naylor’s Vice President of Digital Operations and Development Laura Taylor and Senior Group Publisher John Bacon talked about new ideas and channels for […].

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What Two Years of Technology Assessments Reveal About Association IT

Delcor

Mike Guerrieri and Dan Lautman present "What Two Years of Technology Assessments Reveal About Association IT," an informative webinar that identifies the five top areas for improvement in the technology domains of data, digital, infrastructure, and management. View the webinar here: Subscribe to our YouTube channel.

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Official Association Chat Book Club Meeting for Stillness Is the Key (May 2020)!

AssociationChat

This month’s Association Chat book club pick was Stillness is the Key by Ryan Holiday. It was the perfect choice for several reasons. Lives too noisy and distracted – There are some of us who are feeling that even with limited travel, our lives are still noisy in ways that seem to defy explanation. We are rattled and looking for some kind of peace. Questions about how (and what) to prioritize – Others have a growing suspicion that we could be better off, would be better off, with a little more t

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Technology Leadership in the Time of COVID-19

Delcor

As the tsunami of COVID-19 begins to slowly subside, we should pause and be grateful for all the essential workers who cared for the sick, continued to provide fire and law enforcement, kept critical infrastructure working, staffed grocery stores to keep us fed, delivered our packages while we sheltered at home, and performed many other critical roles.

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5 Keys to Taking Your In-Person Professional Education Event Digital

Leading Learning

This is a guest post contributed by Web Courseworks. One of the biggest benefits of joining a professional association is the continuing education (CE) opportunities membership provides. After joining an association, members are able and encouraged to meet with other professionals in their field and complete credits and certifications that will advance their careers and the industry overall.

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2024 Association Survey Results Report

2024 Association Survey Results Report For the 10th year, association professionals across the U.S. and Canada provided a look at the inner workings of their organizations when they replied to GrowthZone’s annual survey. Read the 2024 survey results report to see how your association compares: Top Challenges Retention Rates Non-Renewal Reasons Automatic Renewals Reinstatement Strategies Member Engagement Changes & Strategies Why Members Join Non-Dues Revenue Sources Dues Increases, and more

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Scrolling the Virtual Exhibit Halls

CommPartners

As you transition your on-site event to a Virtual Conference, it is important to consider how you will include the sponsors and other revenue opportunities your organization was counting on while providing a resource center for attendees. In a previous post, we touched on how to monetize your Virtual Conference, including integrating a Virtual Exhibit […].

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Statement On The Release Of The Section 512 Report By The Copyright Office

InternetAssociation

Washington, DC – Internet Association Interim President & CEO Jon Berroya released the following statement on the release of the Section 512 Report by the U.S. Copyright Office: “We’re living in a golden age of content thanks to online platforms and America’s balanced copyright system, including Section 512. Consumers have more ways to watch movies, listen to music, and read than ever before, and creators have even more ways to earn income.

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3 key questions to ask when choosing community forum software

Disciple Media

Don’t choose a community forum software provider until you’ve answered these questions. When you have a hundred different options, how do you make the right choice? It’s not always easy to choose the right community forum software for your brand. And given just how important brand communities are; you don’t want to make the wrong choice either! If you’re not sure which community software will work best for you, we’ve put together this handy checklist of questions to support you with making that

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The ultimate guide to community management apps

Disciple Media

Take your community to the next level with a community management app. So, you’ve done the hard work. You’ve built a brand. You’ve used your creative magic and grown a decent following – but it’s mainly confined to the big social media sites – Facebook, Instagram, Twitter, Pinterest. Now it’s time to think about breaking free. Luckily, these days it’s easy to break away from their grip over your data and the constraints of their platforms.

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Measuring the ROI of Enterprise Learning for Customers, Partners, and Professionals

Prove the ROI of Learning Struggling to measure the business impact of learning initiatives? Try our three-pillar approach to show the true value of learning, backed by stories from real businesses like yours. Make 2024 the year of ROI!

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The easiest way to build your own community website

Disciple Media

Wondering why you should build your own community website? These days it’s not enough to rely on marketing ads to sell your product or service. The reality is, building a community around your brand has become one of the most important ways to market your products and services. . According to CMX research , 85% of marketers believe that building a branded community increases loyalty and improves your customers’ journey.

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How to make the most of your enterprise social media network

Disciple Media

Everyone likes to belong to a community, right? . Business people are no different, which explains the rise in popularity of enterprise social media networks. Ten years ago, only a handful of (mostly big and wealthy) companies offered their employees membership to a private social network. Now, thousands of companies offer the opportunity, both large and small enterprises alike.

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The easiest way to launch an online community app

Disciple Media

Building an online community app for your brand doesn’t have to be time consuming or costly. Sure, you can build an online community app from scratch if you have a huge budget. Or, you can create a community on Facebook or LinkedIn – but hacking the algorithm to get yourself noticed among all of that digital noise can be time consuming and challenging.

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The best forum software for creating your community

Disciple Media

Look no further, in this post we’ll cover everything you need to know about choosing forum software for your online community. Where do your customers like to gather? If you answered Facebook, then you’re probably right. But where do they go when they want to have a proper conversation or get real advice? It’s not likely to be on social media, where posts either get lost amongst a crowded newsfeed full of ads and cat memes, or even worse, they get trolled by unwanted comments and opinions

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The Retention Ripple Effect: Nonprofit Staff and Donor Dynamics

Speaker: Andrew Olsen, CFRE - EVP, Fundraising Solutions at DickersonBakker | Kat Landa, CFRE, CSD - SVP, Talent Solutions at DickersonBakker

Across the nonprofit sector, organizations invest heavily in donor retention efforts, yet the struggle of cultivating lasting relationships remains. While attracting new donors is crucial, the lack of repeat donors poses significant financial risks. Through a comprehensive analysis of industry data, experts argue that there is a direct correlation between donor burnout, donor retention, and the talent retention crisis.

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Why you should invest in online community software

Disciple Media

Does your brand offer a community-driven customer experience with online community software? Gone are the days when we, as consumers, couldn’t take to social media to voice our opinions and experiences. That meant companies could often get away with cutting corners on things like customer experience and support. But now the bar’s been set a lot higher than it used to be, and online community software is all the more important.