Wild Apricot

NOVEMBER 6, 2017

If you're in the market for PTA software, here's a list of 9 great PTA software tools that will save you time, money, and engage your members better.

Software 190

Software Tools Marketing 190

Spark Consulting

NOVEMBER 6, 2017

Note: my good friend Joan Eisenstodt had asked for people to share our experiences as first-time attendees for her Fridays With Joan column for Meetings Today. I realized that some of my blog readers might not regularly read that column and that my story might be useful to you all, too, so here it is: My first time at any association industry event was 17 years ago, at ASAE’s old m&t conference.

Conference 105

Conference DC Education Communications 105

Association Adviser

NOVEMBER 6, 2017

Trade associations exist to promote the interests and image of members, and there may be no association right now working harder to enhance members’ image than the American Public Power Association. Its communications department, headed by Vice President of Integrated Media and Communications Meena Dayak, has led a strategic rebranding of the association to emphasize what its members do — provide community-owned electric power for 2,000 towns and cities nationwide while creating content for util

Communications 115

Communications Puerto Rico Social Media Newsletter 115

Eric Lanke

NOVEMBER 6, 2017

Most people are familiar with the 80/20 rule. If not, Google it, which, oddly in my browser, consistently provides the definition from Wikipedia in a box at the very top of the search results. Maybe I should cut out the middle man and just start searching for things on Wikipedia? But I digress. Here's the definition given: "The Pareto principle (also known as the 80/20 rule, the law of the vital few, or the principle of factor sparsity) states that, for many events, roughly 80% of the effects co

Proposal 91

Proposal Education Conference Revenue 91

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Member Engagement

Smooth The Path

NOVEMBER 6, 2017

Sometimes board members are picked for their skills, expertise, and credentials. They come into the position assuming they will rely heavily on their knowledge and experience and also believe the mental resources they bring will be valued. But the organization they are serving on the board for, often, is not at all like the organizations they have worked for.

Leadership 100

Leadership Team Strategy Tips 100

Holly Duckworth

NOVEMBER 6, 2017

Our world is overwhelming. This is the third week of the last fifteen that a major shooting has been in the news as I write this. Our fear of being alone, or missing out on something important makes us feel we need to sift through the constant, unprecedented deluge of information coming at us, even though we know most of it is just noise. We have less recovery time between events, and we’re getting less of the sleep we need to rejuvenate.

Education 28

Education Process How To Leadership 28

Velvet Chainsaw

NOVEMBER 6, 2017

A strategic look at your marketing spend, as well as what you spend on your attendee experience, can be telling. According to Convene ’s most recent Meetings Market Survey , on average 6 percent of a meeting’s direct expenses fall in the marketing/promotion category. After studying 100 or so meetings’ profit and loss (P&L) statements in great detail, I can confirm that this expense line item varies greatly.

Marketing 21

Marketing Conference Leadership Price 21