Higher Logic
DECEMBER 27, 2019
Each year, the CX Network surveys customer experience professionals, solution providers, and industry experts on customer experience trends in the Global State of Customer Experience 2019. They ask respondents which companies they think have the best customer experience, and this year, these five business-to-consumer (B2C) companies rose to the top: Disney.
HighRoad Solution
DECEMBER 27, 2019
There’s a natural affinity between Marketing and Sales though sometimes it's hard to see it at play. Larissa Bateman, Account Executive at HighRoad Solutions, shares how her past lives have led her to this very natural spot in the space-time continuum, balancing inbound marketing and sales. Read on for her key takeaways after participating in HubSpot’s Pipeline Generation Bootcamp.
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GrowthZone
DECEMBER 27, 2019
Wishing you a prosperous and productive 2020! [link]. The post Happy 2020! appeared first on GrowthZone.
HighRoad Solution
DECEMBER 27, 2019
There’s a natural affinity between Marketing and Sales though sometimes it's hard to see it at play. Larissa Bateman, Account Executive at HighRoad Solutions, shares how her past lives have led her to this very natural spot in the space-time continuum, balancing inbound marketing and sales. Read on for her key takeaways after participating in HubSpot’s Pipeline Generation Bootcamp.
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Dive deep into essential elements that drive member retention. Learn why members may hesitate to renew. Discover actionable techniques to encourage their return and foster lasting engagement. Uncover reasons members choose not to renew. Learn effective tactics to elevate member engagement and communication. Explore methods to encourage member renewal and active participation in your association Download now to take charge of your membership retention strategy!
Expo Logic
DECEMBER 27, 2019
Companies that regularly host events or attend large conferences are always looking for ways to improve lead retrieval. Due to the ways that lead retrieval can help a business expand and connect with new clients or customers, the most successful companies know to invest in successful lead retrieval platforms and apps. For example, trade show lead retrieval can help a company reach out to interested parties in their industry, while conference lead retrieval can assist companies as they try to con
Association Universe brings together the best content for association members and organizers from the widest variety of industry thought leaders.
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Expo Logic
DECEMBER 27, 2019
There's no question about it. On-site check-in will be the first in-person experience guests have at your event. When done well, a smooth registration and check-in process whisks attendees into the event in the right spirit, impressed, engaged and informed on what's to come. When done poorly? Well, that's a much bleaker story. As an event manager, it's up to you to curate an easy check-in process, one that ideally makes guests forget the more tedious logistics of attending a conference, camp or
Expo Logic
DECEMBER 27, 2019
Badges are a key component of any professional event since they identify attendees and foster networking. While ID badges have long been an important fixture of events, the role of these badges has changed over time. Today, badges can include everything from photos and QR codes to social media handles and more along with attendees' names. The way we produce these badges has evolved, too.
Expo Logic
DECEMBER 27, 2019
If you are planning an event that features keynote speakers, you want to provide the best possible experience. The better experience your guest speaker has, the more likely they will be to work with you again in the future. Satisfied event speakers are also more likely to mention their positive experiences to their professional network, which reflects nicely on your organization and may even help you secure leads for future events.
Expo Logic
DECEMBER 27, 2019
One out of every two (52.6%) event managers agree — they're investing more into event management tools , software and digitally integrated systems than in previous years, turning to these systems to make their jobs easier and their events better. So much attention on digital event management tools has catalyzed an explosive new software niche. Event MB also reports that, between 2018 and 2019 alone, all-in-one event management software adoption grew from 9% to 36% — tripling the number of users
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Events hold the power to create lasting impressions and meaningful connections. They are not only occasions for celebration but also valuable marketing opportunities. Event marketing has become an essential component of successful business strategies, enabling organizations to engage with their target audience and create memorable experiences. However, behind every successful event lies a well-thought-out marketing strategy.
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Expo Logic
DECEMBER 27, 2019
The EPA has called out the meetings and events industry as one of the most wasteful today. Research backs it up. The typical conference attendee will throw away over 4 pounds of waste per day, according to Event Manager Blog. For a small three-day industry conference of approximately 1,000 attendees, that translates into over 12,500 pounds of discards — about the same as four compact cars producing 530 metric ton equivalents of CO 2.
Expo Logic
DECEMBER 27, 2019
Determining your event's layout means more than setting up a few seats and tables. Floor plan arrangements are the key blueprint organizing commercial and private events. A successful floorplan harmonizes seating, eating, educational and entertainment spaces, plus the aisles and traffic routes flowing between. It reduces choke points and long lines, encourages mingling and lets attendees stay immersed in the moment — not wandering around trying to find the registration desk or their assigned sea
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