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Why Your Strategy Needs a Story
Associations Now
FEBRUARY 26, 2023
Communicating your association’s reason for being is essential for leaders. A simple rubric can help distill your complex activities into a powerful narrative. Associations are often told that they need to “tell a story” around their mission, and the news these days is full of examples of how complicated that can be. The machines aren’t getting storytelling right: Microsoft launched an AI chatbot that quickly gained a reputation for being “ weird and creepy.
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