Association Adviser
JANUARY 29, 2020
Innovation's necessary to advance your association, but it can be expensive. Here are options for achieving champagne-level success with a beer pocketbook. The post The Cost of Innovation: Champagne Tastes But a Beer Pocketbook? appeared first on Association Adviser.
Associations Now
JANUARY 29, 2020
A new survey from the National Association of Insurance Commissioners finds that many consumers don’t know whether they are life insurance beneficiaries—which means they never collect benefits a loved one intended for them. People buy life insurance hoping that their beneficiaries never have to access the benefits. But when the worst happens and beneficiaries need to receive those funds after the death of a loved one, many have no idea what to do.
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Association Success
JANUARY 29, 2020
At the beginning of every year, Jessica Johnson meets with the board of directors for The Society of Healthcare Epidemiology of America (SHEA) to determine goals and projects in the coming months. It’s exciting, and everyone comes to the table with new ideas to move SHEA forward. The trouble is, with just Johnson and one other staffer, there’s only so much bandwidth to actually tackle these ideas.
Associations Now
JANUARY 29, 2020
Can’t tackle new ideas now? Create a physical space to store them for future use. Also: Why your content should feature voices from outside your organization. Here’s a frustrating situation: a member of your organization has come up with a great idea, but you don’t have the time or resources to make use of it. When this happens, an idea parking lot—a place to capture ideas that can be followed up on at a later date—can come in handy, suggests Association Success ’s Chelsea Brasted.
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Associations Now
JANUARY 29, 2020
New research looks at ways that analysis of social media and online forums can help marketers understand their association’s relationship with key stakeholders and evaluate campaign messaging. How members and the public perceive your association is key to its brand. And while association marketers prioritize managing their brand, there’s often less time spent on measuring member perception and what’s influencing it—especially true when staff and budget allocated to them are small.
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