Help Members Cope with the Economic Impact of COVID-19
WBT Systems
MARCH 23, 2020
Help Members Cope with the Economic Impact of COVID-19. Read more about Help Members Cope with the Economic Impact of COVID-19.
WBT Systems
MARCH 23, 2020
Help Members Cope with the Economic Impact of COVID-19. Read more about Help Members Cope with the Economic Impact of COVID-19.
Association Success
MARCH 23, 2020
Perhaps one of the most concerning effects of the coronavirus is the heightened levels of cortisol pumping through all of our veins during uncertain times. Put another way: Stress. With a global economic meltdown, job insecurity and social distancing, we’re all facing difficult times. We are social creatures; we need conversation and connections to keep us motivated and fulfilled.
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Membersuite
MARCH 23, 2020
In the midst of social distancing, quarantines, and lockdowns, your members’ need for social connection and community is growing. This is a good time for your association to experiment with new ways of engaging members online. Here are ideas to help.
Mariner Management
MARCH 23, 2020
Most predictions put the use of, and the reliance on, digital meetings and work as rapidly increasing. The good news is that the skills we are madly improving in this time of physical-distancing will be useful long after the virus’ hold on us has ended. One set of skills I know we’ll be using are those needed for creating effective virtual meetings and work.
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Dive deep into essential elements that drive member retention. Learn why members may hesitate to renew. Discover actionable techniques to encourage their return and foster lasting engagement. Uncover reasons members choose not to renew. Learn effective tactics to elevate member engagement and communication. Explore methods to encourage member renewal and active participation in your association Download now to take charge of your membership retention strategy!
Association Adviser
MARCH 23, 2020
There’s little doubt that the COVID-19 epidemic has caused our world to change, seemingly in the blink of an eye. Two weeks ago, the majority of Americans were going about their lives: commuting to work, traveling to conferences and attending office happy hours. And then, it all just stopped. According to Global Workplace Analytics, approximately […].
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Association Adviser
MARCH 23, 2020
Associations and the industries they represent are experiencing workforce disruption at a speed we’ve never seen. Entire organizations are shifting to telework, when and where possible. Businesses and services in those areas deemed “essential” in the midst of a crisis – health care, emergency services, food production, utilities and shipping – have workers seeing longer […].
Associations Now
MARCH 23, 2020
Associations have long used paywalls to their advantage. But there are strategic opportunities for tapping nondues revenue that they could be leaving on the table. By Eric Goodstadt. When it comes to content, associations and media outlets face the same conundrum: What should go behind a paywall? And what type of paywall should we use? The tactics vary significantly: A “freemium” approach , in which readers are asked (but not forced) to pay, was common on news sites for years; a “ hard paywall ,
Association Adviser
MARCH 23, 2020
The association community has been hard hit by COVID-19 in recent weeks, with nearly all face-to-face conferences and events throughout the spring now postponed or even canceled, requiring your members who sponsor, advertise and exhibit to pivot quickly. Despite this disruption in the market, there’s more of a need than ever for your members to […].
Associations Now
MARCH 23, 2020
According to a new report from Classy, it’s important to focus on what a potential corporate sponsor can get out of a partnership just as much as how it can benefit your organization. Whether it’s an event, an initiative, or a donor roll, corporate sponsors are often a key part of what allows associations and other nonprofits to fulfill their respective missions.
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Events hold the power to create lasting impressions and meaningful connections. They are not only occasions for celebration but also valuable marketing opportunities. Event marketing has become an essential component of successful business strategies, enabling organizations to engage with their target audience and create memorable experiences. However, behind every successful event lies a well-thought-out marketing strategy.
Mariner Management
MARCH 23, 2020
Part of our ongoing webinar series in partnership with Billhighway. Chapter membership takes on a significant value in an increasingly online world. Members seek face-to-face opportunities to connect, learn, volunteer, and socialize with their peers, mentors, and clients. Once upon a time, chapters were taken for granted, but many association leaders now have questions like. – How does our chapter program compare to those of other associations?
Associations Now
MARCH 23, 2020
If you’re looking into building an app or digital service for your members or even the public, a key goal should be to create something that’s worth going back to. Build utilities, not novelties. Whether your members are solo entrepreneurs or massive businesses, they all have difficulties that can prevent them from being as effective as possible. And these issues can vary wildly, but when it comes down to it, they turn to you to help solve some of their biggest problems—whether in terms of messa
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