Mon.May 21, 2018

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YourMembership and GDPR: Upcoming AMS feature releases.

YourMembership

The General Data Protection Regulation (GDPR) is a new set of rules governing the privacy and security of personal data as laid out by the European Union (EU) commission. These new regulations go into effect on May 25, 2018. The primary goal of the GDPR is to give EU residents (including those in the United. The post YourMembership and GDPR: Upcoming AMS feature releases. appeared first on YourMembership.

Industry 236
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Step Four: Discussing the Strategic Implications, Part 3

Eric Lanke

Four weeks ago, in Step Four: Discussing the Strategic Implications, Part 2 , I continued a description of a Scenario Planning exercise my Board chair and I decided to conduct at our most recently completed Board meeting. I ended the previous post with a comment that we needed to resolve some unexpected problems with the structure of the exercise as we prepared to complete it at our upcoming meeting in June 2018.

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Laurel or Yanny: Association Edition

GrowthZone

Laurel or Yanny? . It is amazing not only how quickly this internet debate went viral, but the fact that people truly do hear the recording differently. It brings to light the age-old issue of communication breakdown. Check out From Introverts to Extroverts: Keeping All of Your Members Engaged. Have you ever told someone something – only to later find that he or she completely misunderstood you?

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Is Your Sales Commission Plan Working Against You?

Association Success

Some radical recalculations could speed you towards your revenue goals. I was recently speaking with an association publisher who told me that she was considering replacing the advertising representative firm she had been using with another. As we got into more detail, she revealed that the firm had been successful in building and maintaining her organization’s print advertising business, but had not been successful in building her online advertising and that she felt that a company with more ex

Revenue 86
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Ultimate Guide to Monetizing Association Member Education

Unlock More Profit and Smarter Packaging for Member Learning Every decision that goes into your learning monetization strategy matters for your association’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.

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#MondayMotivation Quotes for Association Marketing

GrowthZone

Our latest publication, Quote Notes for Associations , is a sharable, strategically-selected collection of famous (and not so famous) sayings to inspire and motivate. Engage your members and prospects with dozens of motivational quotes that can be used in blog articles, newsletters, and across social media. They’re perfect for: Social media posts (think #MondayMotivation).

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Changing of the Guard

Idea Architects

I facilitated a session a few weeks ago where some participants talked about the need to replace the "old guard" with some new faces and fresh thinking. It's a common concern and a common expression. No doubt for even the most dedicated of lifelong learners there is an expiration date on the value of their tenure in a particular role. But remember, just because you're changing the guard doesn't mean you necessarily want to change what they were guarding.

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The Market Shifts That Led to Commission Cuts

Velvet Chainsaw

Marriott, Hilton and IHG have announced reductions in group-booking commissions from 10 percent to 7 percent for their North American hotels, to take place over a period of time this year and next. Marriott’s has already begun for most intermediaries. A 30-percent cut in one’s business model is a tough pill to swallow for any company. It’s even tougher for those independent meeting companies that survive on commissions.