Wild Apricot
OCTOBER 18, 2018
Follow these five steps from marketing strategist Amy Jacobus to bring your potential supporters down the marketing funnel and turn them into raving fans.
Higher Logic
OCTOBER 18, 2018
Email is an important component of any modern marketing strategy. But, email marketing on its own can only do so much. What it does, it does…fine. It’s limited, though. Let me explain. If you wear glasses, you’ll recognize the situation I’m about to describe: You go to the eye doctor for the first time and get your glasses or contacts. You walk out the door, and for the first time, you realize that the trees have leaves!
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Smooth The Path
OCTOBER 18, 2018
Have you ever had a conversation with an extremely busy, successful person and while they were talking to you, they made you feel like you were the only person in the world? That is a superpower! These folks have the ability to make the time, have the attention, and maintain their focus on the other person. It sounds so simple but this is very difficult.
GrowthZone
OCTOBER 18, 2018
What exactly is a mission statement? A well-developed mission statement is a practical tool used by associations to help guide decisions about priorities, actions, and responsibilities. A mission statement is what ensures an organization stays on its intended course. Association Mission Statements: How to Make Sure Yours is on Target. Mission statements are often overlooked or ignored.
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Dive deep into essential elements that drive member retention. Learn why members may hesitate to renew. Discover actionable techniques to encourage their return and foster lasting engagement. Uncover reasons members choose not to renew. Learn effective tactics to elevate member engagement and communication. Explore methods to encourage member renewal and active participation in your association Download now to take charge of your membership retention strategy!
Associations Now
OCTOBER 18, 2018
We all know change is hard. But change is coming, whether you’re ready for it or not. Learn how one young professional has helped her members and colleagues better manage change. There has been a lot of talk about change management in the association space and beyond. For example, the ASAE Foundation’s ForesightWorks research initiative discusses the need for association leaders to understand the external forces and trends that could make or break their organization’s future success and to
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Associations Now
OCTOBER 18, 2018
Your industry’s young professionals are looking to learn and grow. To serve that interest, your association needs to offer education that appeals not only to them, but also to their managers—who may have the last word on whether they attend. All this week here on AssociationsNow.com , we’ve been publishing guest blog posts written by members of ASAE’s young professionals community.
Association Success
OCTOBER 18, 2018
This association experimented with new ways of identifying talent. At the American Alliance of Orthopaedic Executives, we have a small staff that we have been slowly growing since I came in as CEO nine years ago. A small group can provide an opportunity to create an organic and consistent culture, with fewer people to consider, hiring new staff to fit into our ideal culture became more of a conscious concern as we grew.
Associations Now
OCTOBER 18, 2018
Rundown Attendees: 1,500 plus. Exhibitors: 150. Education programs: 50 plus. The 2018 National Parking Association Convention & Expo begins next week in Las Vegas. Attendance is expected to top 1,500. More than 1,500 parking industry professionals and experts are headed to Vegas in the upcoming days to discuss current trends and best practices and learn firsthand what their colleagues are doing to stay ahead.
Multiview
OCTOBER 18, 2018
Associations, at their core, are a natural fit for millennials. The majority of what they provide is directly in line… The post Onboarding Millennial Members: Capturing Their Attention and Keeping It appeared first on MultiView.
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Events hold the power to create lasting impressions and meaningful connections. They are not only occasions for celebration but also valuable marketing opportunities. Event marketing has become an essential component of successful business strategies, enabling organizations to engage with their target audience and create memorable experiences. However, behind every successful event lies a well-thought-out marketing strategy.
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Associations Now
OCTOBER 18, 2018
Any new hire has to meet your organization’s expectations both professionally and culturally. To find the right person, you have to tweak the recruiting process. Also: nonprofit financial lessons from for-profit companies. When it comes to recruiting new team members, it’s important to find people who fit your company culture. That said, it’s not always easy to see whether a prospective employee will make a good fit until he or she has already been hired—and you find out too late.
Associations Now
OCTOBER 18, 2018
As the Trump administration works on a rule change that would allow higher-ethanol gasoline blends to be used year-round, the Outdoor Power Equipment Institute and the National Marine Manufacturers Association are launching awareness campaigns warning against the use of such fuels in small-engine machinery. An upcoming rule change that would allow year-round use of fuel with higher ethanol content drew a mixed response when President Donald Trump directed the Environmental Protection Agency to b
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