YourMembership
DECEMBER 17, 2019
A recent Community Brands study suggests it may be time for associations to focus on additional learning opportunities for their members. According to the Community Brands Member Engagement and Loyalty Study, meetings and conferences, which traditionally have emphasized training and continuing education, are one area where association professionals (Pros) are very focused.
Jamie Notter
DECEMBER 17, 2019
In case you missed it, Maddie and I released a new white paper earlier this month about our new maturity model for culture management. The title of the paper is the same as this blog post, The New Work of Culture, and we chose that title because we’re trying to wake people up a little bit here. There is NEW work to be done, folks. One of the reasons—maybe even the biggest reason—that most organizations plod along with fairly mediocre cultures is that leaders simply ignore the basic work that nee
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Association Adviser
DECEMBER 17, 2019
Career center networks reinforce membership value and investment in your association. Let's explore three reasons why joining a career center network is smart for associations. The post 3 Reasons to Join an Association Career Center Network appeared first on Association Adviser.
Jamie Notter
DECEMBER 17, 2019
In case you missed it, Maddie and I released a new white paper earlier this month about our new maturity model for culture management. The title of the paper is the same as this blog post, The New Work of Culture, and we chose that title because we’re trying to wake people up a little bit here. There is NEW work to be done, folks. One of the reasons—maybe even the biggest reason—that most organizations plod along with fairly mediocre cultures is that leaders simply ignore the basic work that nee
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Smooth The Path
DECEMBER 17, 2019
When participation starts falling, organizations usually take one of two paths. The first is the Circle-The-Horses path. The organization pulls in and conserves resources, much like a hibernating bear. All extras are cut from the budget, every penny is counted, and staff members underspend to realize end-of-year surpluses. Even though members continue to receive value through the core benefits, they feel the change.
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Association Success
DECEMBER 17, 2019
Ask Peggy Hoffman and Peter Houstle what kind of reaction they get when they start asking about whether association chapters are still relevant, and they both start laughing. “There are a lot of people who are intimidated by that question,” Houstle said. “Sometimes, I wonder if there are people who don’t want to do (the […]. Going somewhere? Learn more about our membership levels here. .
Associations Now
DECEMBER 17, 2019
A new bill awaiting the president’s signature would provide paid parental leave for federal employees. Some business groups are advocating for a consistent family leave policy in the private sector. Paid family leave is a hot topic in Washington, DC, as the year ends—and unlike previous attempts to require employers to provide the benefit, this time the policy is attracting support from the business world.
GrowthZone
DECEMBER 17, 2019
May the joy and the wonder of the season be yours. The post Holiday Greetings appeared first on GrowthZone.
Associations Now
DECEMBER 17, 2019
A new website from the Fragrance Creators Association aims to inform the public about what the scents used in consumer products are—and why they’re used. What’s in those scents that turn the products you buy every day from plain to perfumed? The Fragrance Creators Association knows, and with a new digital resource, it’s making it easier for the public to find out as well.
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Events hold the power to create lasting impressions and meaningful connections. They are not only occasions for celebration but also valuable marketing opportunities. Event marketing has become an essential component of successful business strategies, enabling organizations to engage with their target audience and create memorable experiences. However, behind every successful event lies a well-thought-out marketing strategy.
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Mariner Management
DECEMBER 17, 2019
Is 2020 the year to try harder and finally “fix” your chapters? Before you put that new year’s resolution down on your list (again), ask a different question. Should we be fixing or experimenting? If we didn’t have chapters and were creating them, would we follow the playbook written in the 1960s or the playbook for the 2020s? We do a lot work in the area of strengthening components aka chapters.
Associations Now
DECEMBER 17, 2019
To grow professionally and organizationally, encourage your team to participate in a deeper level of work. Also: how to market a family-friendly event. In need of a New Year’s resolution? The team at WBT Systems has one for you: Stop spending so much time on busywork. Busywork can be considered “logistical tasks that don’t require much brainpower and are often done while distracted,” the team writes on its blog.
Disciple Media
DECEMBER 17, 2019
With 2.4-billion active users , the Facebook community is the largest in the world. Its enormous reach has made it the holy grail of digital marketing, both for inbound strategies and sponsored advertising. Facebook communities (business pages) number in the tens of millions as brands tap into vast audiences with a view to increasing engagement and bringing revenue to new heights.
Velvet Chainsaw
DECEMBER 17, 2019
Sponsorship is the most powerful form of marketing. When done well, it can change participants’ attitudes and behaviors about a brand. Banners, ads, signs and enhanced listings shouldn’t be lumped into the same category — they don’t make that emotional connection. Recently I’ve received invitations to attend webinars and download industry research reports and articles all aimed to help conference and show organizers grow sponsorship revenue.
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Every decision that goes into your learning monetization strategy matters for your organization’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.
Disciple Media
DECEMBER 17, 2019
The way customers engage with brands has changed beyond measure over the past couple of decades. This is the case with both B2C and B2B organisations. With a wealth of information readily available at their fingertips, customers are now basing their purchase decisions on the recommendations and reviews on social media. But we also live in an age where distractions are all around us, particularly in the crowded world of social networking.
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