Wild Apricot
AUGUST 28, 2018
Many of the associations we chatted with at the 2018 ASAE annual meeting had two issues in common - can your association relate? Here's what they told us, and the solutions we discussed with them.
Higher Logic
AUGUST 28, 2018
Think of your database, your AMS, as the center of a wheel. When you integrate your AMS with your online community platform, the community becomes a spoke on that wheel. Your marketing automation software becomes another spoke on that wheel. Your AMS feeds these platforms data, and the platforms feed it right back with even more specialized data. It all makes the wheel turn.
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Associations Now
AUGUST 28, 2018
Common missteps or incorrect assumptions can jeopardize new-member relationships. The author of Retention Point , a new book on how to establish lasting connections with members, identifies three common errors organizations make in the onboarding process. Since it’s almost Labor Day and back-to-school season is upon us, I’m taking time this week to squeeze in one last book for summer reading.
GrowthZone
AUGUST 28, 2018
THE CHALLENGE. When Laurie Lourie came on board as Executive Vice President of the York Builders Association in York, Pennsylvania, she brought 22 years of association experience and a keen eye for continuous improvement. She knew that a dues-based organization had to have cost-efficient systems in place in order to provide members with valuable programs and services.
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Dive deep into essential elements that drive member retention. Learn why members may hesitate to renew. Discover actionable techniques to encourage their return and foster lasting engagement. Uncover reasons members choose not to renew. Learn effective tactics to elevate member engagement and communication. Explore methods to encourage member renewal and active participation in your association Download now to take charge of your membership retention strategy!
Associations Now
AUGUST 28, 2018
The American Association of Diabetes Educators built its new online tool in a hurry, thanks to a few broken silos and regular reminders to staff about the tool’s value. Earlier this month, the American Association of Diabetes Educators launched a new online resource designed to be a one-stop shop for members looking for product reviews, education, and community discussions.
Association Universe brings together the best content for association members and organizers from the widest variety of industry thought leaders.
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Associations Now
AUGUST 28, 2018
A new study from Adobe finds that email engagement is holding steady, but a variety of email-related annoyances are taking the fun out of it. The good news is that email isn’t dead. Far from it, really. But email can get pretty annoying, according to a recent report from Adobe. In the company’s fourth annual Consumer Email Survey , a full quarter of recipients said they check their email too often and think they should cut down.
Association Adviser
AUGUST 28, 2018
How well do you know your digital audience? More importantly, is your association using the data you already have about your member and website visitors to provide a better online experience while earning more non-dues revenue? Programmatic advertising uses specialized technology to collect data about your site’s users’ characteristics. This group data is used to facilitate the automated buying and selling of display ads through a dedicated ad network The more you know about your website visitor
Associations Now
AUGUST 28, 2018
Former members left your association for a reason. Ask them why and consider how to fix the issue to encourage a boomerang effect. Also: event inspiration from the 1990s. If your association is looking for new members, reaching out to former members might be the best place to start. After all, they already know your organization and at one time found value in it.
Beth Kanter
AUGUST 28, 2018
While writing The Happy Healthy Nonprofit: Strategies for Impact without Burnout in 2015, we did a scan of what was available in the nonprofit. Ever since, I’ve been keeping an eye out for new resources for nonprofit professionals about avoiding burnout and self-care. One best practice is to take breaks during throughout your work day, even a mini-break will help reboot your focus and energy.
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Events hold the power to create lasting impressions and meaningful connections. They are not only occasions for celebration but also valuable marketing opportunities. Event marketing has become an essential component of successful business strategies, enabling organizations to engage with their target audience and create memorable experiences. However, behind every successful event lies a well-thought-out marketing strategy.
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Associations Now
AUGUST 28, 2018
As word of a tentative new trade pact between the U.S. and Mexico surfaced Monday, several associations urged the White House to keep Canada in the agreement too. The ice appears to be thawing in trade relations between the U.S. and Mexico, two of the three parties to the long-running North American Free Trade Agreement. But as the Trump administration renegotiates NAFTA, many associations want to make sure Canada isn’t lost in the shuffle.
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