Wed.Jul 14, 2021

article thumbnail

Your Guide to Building a Strong Customer Engagement Strategy

Higher Logic

The post Your Guide to Building a Strong Customer Engagement Strategy appeared first on Higher Logic. Find out how to build a strong customer engagement strategy for your business. Hint: It all starts with adopting a customer-centric mentality. The post Your Guide to Building a Strong Customer Engagement Strategy appeared first on Higher Logic.

Strategy 296
article thumbnail

[GUEST BLOG] How to Engage Members Who Won’t Consistently Attend In-Person Events

GrowthZone

by Frank Kenny. Your chamber or association is probably holding in-person events again, or soon will be. These events will most likely be very well-attended, as people are eager to return to normalcy. You might think that everything is back to the usual engagement-wise, but now is not the time to sit back and relax. Yes, people will turn out in droves for your first few in-person events, at least to see old friends again and reconnect.

How To 78
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

3 ways to get started with your association’s artificial intelligence journey

Nimble AMS

At one point, artificial intelligence (AI) sounded like something from a science fiction novel. But today, it’s changing the way we interact with organizations in our everyday lives. Leading companies like Amazon and Netflix use AI and predictive analytics technology to connect with consumers and provide the highly personalized experiences we’ve all come to expect.

article thumbnail

Delivering value at every stage of the member journey

Aptify

From your members’ viewpoint, the value your organization provides will evolve as they move through their careers. That’s why it’s important to consider how you provide member value through both the entire member journey (from joining through renewal) and each step of your members’ career journey (from student to retiree). With this idea in mind, here’s how to deliver more value at each point along the member journey to drive greater member acquisition, engagement, and retention: Acquisition.

FAQ 72
article thumbnail

Ultimate Guide to Monetizing Association Member Education

Unlock More Profit and Smarter Packaging for Member Learning Every decision that goes into your learning monetization strategy matters for your association’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.

article thumbnail

5 Key Take-a-Ways from the Events Revenue Summit

Eplys

As we approach the mid-year point of 2021, COVID is sadly not in the rear-view mirror quite yet. The Events Revenue Summit gave us a glimpse into where event professionals are not only in-terms of generating revenue from their events but how they are developing their approaches for the remainder of 2021 and beyond. A few key themes developed across the 15 sessions, panel discussions and round tables with event professionals, industry colleagues, and partners from organizations and associations b

Revenue 52
article thumbnail

Facebook or Slack communities?

Robert Skrob

Should you use Facebook or Slack to build member communities? Neither! An online community may engage subscribers and increase retention and renewals. Or it may become a nightmare. Sadly, most communities become “ghost towns” where good posts go to die from neglect. They become social proof that your members aren’t engaged. Other communities become tyrannical when members come to believe.