Fri.Mar 25, 2016

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Association Brain Food Weekly: 3.28.16

Reid All About it

Many of you have thanked me for putting together this list each week so I’m going to keep doing it. If your organization offers professional development for the association community, please send me the link via email or Twitter. Tue 3/29 at 1:00 p.m. Eastern DT* – Educating Volunteer & Professional Trainers. Your speakers are subject matter experts, but they’re probably not trained in adult learning.

LMS 170
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Why Human Connections are Critical to Engagement (plus 9 Other Super-Useful #CMGR Resources from the Week)

Socious

We know you're busy, so try to make your life easier by compiling the best online community management articles from around the web right here on our blog each week. This week, our favorite articles focus on providing our readers with tips for online community management.

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Association Brain Food Weekly: 3.28.16

Reid All About it

Many of you have thanked me for putting together this list each week so I’m going to keep doing it. If your organization offers professional development for the association community, please send me the link via email or Twitter. Tue 3/29 at 1:00 p.m. Eastern DT* – Educating Volunteer & Professional Trainers. Your speakers are subject matter experts, but they’re probably not trained in adult learning.

LMS 163
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Snack Food Association Looks Forward, Expands Base With Rebranding

Associations Now

It won’t be called the Snack Food Association anymore. The group, once named for potato chips, is undertaking its first major rebranding in decades, eyeing a global audience with its new SNAC International moniker. The Snack Food Association has come a long way from potato chips, and the group’s new branding strategy hopes to underline that point.

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How to Increase Membership Renewal

Dive deep into essential elements that drive member retention. Learn why members may hesitate to renew. Discover actionable techniques to encourage their return and foster lasting engagement. Uncover reasons members choose not to renew. Learn effective tactics to elevate member engagement and communication. Explore methods to encourage member renewal and active participation in your association Download now to take charge of your membership retention strategy!

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Taking Your Member Magazine From Good to Great: Part 3

Association Adviser

This week we’ve published a detailed three-part series about uncovering your member magazine’s potential. In Part 3, we show how getting the most out of your member magazine – including non-dues. For more about this topic, click on the headline.

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AAEA Search Announced

SCD Group

The American Agricultural Editors’ Association (AAEA) announces the opening of an executive search seeking a new management team to assume management of the association effective August 1, 2016. AAEA has retained me conduct the search to replace Den Gardner of Gardner & Gardner Communications, who is retiring and has resigned the account on behalf of his firm.

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March Madness, Meetings Edition

Associations Now

We’re in the thick of March Madness again. Learn how your association can incorporate elements of one of America’s largest sporting events into its meetings and conventions. Are you one of the 40 million Americans, who, according to American Gaming Association research , fill out 70 million March Madness brackets and wager $9.2 billion on the NCAA men’s basketball tournament?

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North Carolina LGBT Law Widely Rebuked

Associations Now

A quickly passed state law in North Carolina that effectively ends local antidiscrimination ordinances affecting the LGBT community has proved hugely controversial with advocacy groups, sports organizations, corporations, and trade groups. A controversial bill that limits local governments in passing antidiscrimination laws affecting LGBT people has put the state of North Carolina in the crosshairs of both business and advocacy groups.

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Friday Buzz: Journalism’s New Push For Micropayments

Associations Now

A young startup hopes to rekindle the business of news with an experimental micropayments-driven application. Plus: How has an increase in cybersecurity changed our office conduct? As social media and blogging have surged over the past decade, traditional news outlets have been desperately trying to play catch up. From using virtual reality to creating native advertising, big and small publications alike have been digging for new ways to bring financial stability to the industry.

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How to Create a Winning Event Marketing Strategy

Events hold the power to create lasting impressions and meaningful connections. They are not only occasions for celebration but also valuable marketing opportunities. Event marketing has become an essential component of successful business strategies, enabling organizations to engage with their target audience and create memorable experiences. However, behind every successful event lies a well-thought-out marketing strategy.