Mon.Jan 27, 2020

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The Ultimate Guide to Nonprofit Branding

Wild Apricot

In this guide to nonprofit branding, learn why your organization needs its own brand, how to create one and how to use it to drive your mission.

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The Exciting Impact of Digital Transformation on Professional Development

WBT Systems

The Exciting Impact of Digital Transformation on Professional Development. Read more about The Exciting Impact of Digital Transformation on Professional Development.

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Put These 3 Trends on Your Marketing Radar for 2020

Associations Now

With a new decade underway, here are content marketing ideas to help you stay ahead of the association pack. By Eric Goodstadt. So long aughts and ’10s, hello ’20s. It’s almost February, and no doubt you’ve already begun executing on your business plans for the year. I thought it would be helpful to share the ways your peers plan to showcase their brands in 2020.

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8 Ways to Create a Sense of Belonging & Community at Your Association

Membersuite

Members that feel a strong sense of belonging and community at your association are more likely to renew, while those that don’t - are not. Here are 8 ways your association can create and foster a sense of community and belongingness with members.

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How to Increase Membership Renewal

Dive deep into essential elements that drive member retention. Learn why members may hesitate to renew. Discover actionable techniques to encourage their return and foster lasting engagement. Uncover reasons members choose not to renew. Learn effective tactics to elevate member engagement and communication. Explore methods to encourage member renewal and active participation in your association Download now to take charge of your membership retention strategy!

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Having Trouble Planning a Vacation? Use This Tool

Associations Now

The U.S. Travel Association has created an interactive PTO-planning tool in honor of Tuesday’s National Plan for Vacation Day. The group says hundreds of millions of vacation days are left on the table yearly. Too often, workers don’t take the necessary time off—and part of the challenge is that doing so requires planning. For years, the U.S. Travel Association has been building messaging around the first issue, which it says left an estimated 768 million vacation days on the table in 2018.

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Daily Buzz: Finding Success Without Facebook

Associations Now

For some, the social media platform is no longer a part of their marketing plans. Also: What associations can do to attract new members. With concerns over privacy and cost effectiveness, some organizations have cut Facebook out of their marketing strategies, Inc. reports. The outlet recently conducted a survey of CEOs and other senior-level executives: 32 percent said they are now getting less for their marketing dollars with Facebook than they used to, while 27 percent said they mistrust Faceb

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Project Portfolio Management Part III: Monitoring and Evaluation

Delcor

Monitoring. You have evaluated and prioritized projects , scheduled resources , and now the scheduled projects are underway. You may assume that your job is done. However, in the same way an investment manager’s job isn’t complete when the stocks are picked and the trades are completed, a project portfolio needs regular monitoring and evaluation. Your project portfolio management (PPM) process should now track the progress of the projects regularly and changes to project status should be shared

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Redesigning? Bring In Outside Eyes

Associations Now

The Wikimedia Foundation is trying to do something ambitious: The famously designed-by-committee nonprofit is planning a full rebrand, complete with a design firm’s assistance. The approach highlights the value of a third-party viewpoint. This past week, the famed digital encyclopedia Wikipedia, which just celebrated its 19th birthday, reached an impressive, if inevitable, tally: 6 million articles in the English-language version of the platform.

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Introducing the 2020 Community Movers + Shakers

Higher Logic

Online communities are powerful. Not only are they complex solutions for complex organizational problems, but communities can create real lasting friendships, powerful professional connections, and loyal brand advocates. Today, we’re recognizing 20 influential people for their work in the online community industry. Our 2020 Community Movers + Shakers are champions of communities, who see the value in the community movement, and we wanted to highlight, honor, and share the work of their creative

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How to Create a Winning Event Marketing Strategy

Events hold the power to create lasting impressions and meaningful connections. They are not only occasions for celebration but also valuable marketing opportunities. Event marketing has become an essential component of successful business strategies, enabling organizations to engage with their target audience and create memorable experiences. However, behind every successful event lies a well-thought-out marketing strategy.

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Associations Advise Doctors, Public Amid Coronavirus Outbreak

Associations Now

The deadly virus has spread quickly from China to the United States, and as researchers scramble to find a treatment, medical groups are advising members and the public on how to recognize cases and protect themselves. Medical associations aren’t taking any chances with the Wuhan coronavirus, also known as the 2019 novel coronavirus—a deadly, highly contagious disease that originated in China and last week appeared for the first time in the U.S.