Velvet Chainsaw

JANUARY 16, 2020

The bread and butter of conferences is concurrent education sessions. Keynote speakers and main-room experiences are pivotal for bringing the community together and sharing key messaging, but attendees expect—and deserve—transformational learning (change in ideas, attitudes and behaviors) from curated, relevant and problem-centric educational sessions.

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Associations Now

JANUARY 16, 2020

While it’s easier to send a tweet or a social media message than to have a face-to-face meeting, legislators tend to react more strongly to advocacy efforts focused on in-person meetings, a new report finds. Social media seems to be where all the political discussion is these days. But is that medium having a real effect on legislators? Maybe not. A new report from The Showalter Group, an advocacy-minded consultancy, finds that digital-minded tactics such as social media and email do not resonat

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Association Adviser

JANUARY 16, 2020

Using this framework for Facebook Ads marketing can help your organization save time and money by getting it right the first time. The post Why Your Facebook Ads Keep Failing appeared first on Association Adviser.

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Associations Now

JANUARY 16, 2020

Donations and Condolences The Graham family suggested that in lieu of flowers, contributions may be made in Graham’s memory to organizations that were particularly important to him, including: The National Capital Area Council, Boy Scouts of America. The Cradle of Liberty Council, Boy Scouts of America. VCS Cancer Foundation. Online condolences may be made to the family at RLWilliamsFuneralHome.com.

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Dive deep into essential elements that drive member retention. Learn why members may hesitate to renew. Discover actionable techniques to encourage their return and foster lasting engagement. Uncover reasons members choose not to renew. Learn effective tactics to elevate member engagement and communication. Explore methods to encourage member renewal and active participation in your association Download now to take charge of your membership retention strategy!

Member Engagement

GrowthZone

JANUARY 16, 2020

Check out Amanda Kaiser’s fantastic webinar for associations, Unlock the Secrets of Member Engagement. This recent webcast is full of key insights, real-life examples, attendee polls, a robust Q&A session, and more. With close to 1,000 registrants, Amanda once again hit the nail on the head for association professionals everywhere. When it comes to association member engagement, Amanda Kaiser from SmoothThePath.net is the go-to expert.

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Associations Now

JANUARY 16, 2020

On the heels of a news story saying real estate agents treated clients differently based on race, the National Association of Realtors has launched a new program to improve its members’ knowledge and practices surrounding fair housing. The National Association of Realtors has rolled out a new initiative to help ensure their members understand and practice fair housing rules.

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Smooth The Path

JANUARY 16, 2020

Every year we wish to top the prior. Generally, the year is successful when revenues, memberships, renewals, registrations, and purchases grow. To reach these goals, we devise metrics, usually a bump above the prior year. Metrics are black and white. Either staff reached the goal, or they didn’t. Each unmet goal is a black mark. The problem is the race to achieve short-term goals can have a negative impact on member engagement.

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Associations Now

JANUARY 16, 2020

Google’s decision to transition away from third-party cookies is controversial and could bring a period of transition for digital advertising, observers say. One of the most important tools for marketers looking to make an impact is getting pushed aside in the world’s most popular browser. That’s right—the third-party cookie is getting a digital downgrade.

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Associations Now

JANUARY 16, 2020

You may be intimidating your employees without knowing it. Also: Taking your digital content to the next level. Do you get the sense that you’re intimidating your employees? It might not be easy to get a straight answer, but there are warning signs to look out for, writes John Boitnott in Entrepreneur. “Everyone agrees with you, even when you’re asking for honest feedback; staff tends to quiet down when you walk into a room; or you see a quick look of nervousness on a junior employee’s face when

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Events hold the power to create lasting impressions and meaningful connections. They are not only occasions for celebration but also valuable marketing opportunities. Event marketing has become an essential component of successful business strategies, enabling organizations to engage with their target audience and create memorable experiences. However, behind every successful event lies a well-thought-out marketing strategy.

Strategy

Associations Now

JANUARY 16, 2020

The game show’s tournament of champions was a ratings juggernaut, thanks to its memorable contestants and creative format. It also offered a few ideas when it comes to planning unforgettable events. If you’re a Jeopardy! fan like I am, you probably really enjoyed the show’s “ Greatest of All Time” tournament , which wrapped up Tuesday when Ken Jennings was crowned the GOAT champion.

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