Thu.Jan 16, 2020

Invest in Your Speakers to Grow Your Value Proposition

Velvet Chainsaw

The bread and butter of conferences is concurrent education sessions.

Why you should pony up the cash for your social media strategy

Association Success

It might seem counterintuitive to decide to pay for something everyone usually gets for free. . Still, that’s exactly the thought behind social media marketing, when you can pony up some cash to go about getting more followers on Facebook, Twitter, Instagram and other social sites. .

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Why Your Facebook Ads Keep Failing

Association Adviser

Using this framework for Facebook Ads marketing can help your organization save time and money by getting it right the first time. The post Why Your Facebook Ads Keep Failing appeared first on Association Adviser.

Study: Shoe Leather Moves the Advocacy Needle More Than Social Media

Associations Now

While it’s easier to send a tweet or a social media message than to have a face-to-face meeting, legislators tend to react more strongly to advocacy efforts focused on in-person meetings, a new report finds. Social media seems to be where all the political discussion is these days.

Don't Pick Your Next LMS Until You Read This Guide!

With so many factors and people to consider, how do you make sure you pick the right LMS? It’s simple: This guide covers crucial considerations with actionable advice and professional insights, so you know you’ve picked the perfect eLearning solution.

[ON-DEMAND] Amanda Kaiser Webinar

GrowthZone

Check out Amanda Kaiser’s fantastic webinar for associations, Unlock the Secrets of Member Engagement. This recent webcast is full of key insights, real-life examples, attendee polls, a robust Q&A session, and more.

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The False Promise of Metrics for the Association Community

Smooth The Path

Every year we wish to top the prior. Generally, the year is successful when revenues, memberships, renewals, registrations, and purchases grow. To reach these goals, we devise metrics, usually a bump above the prior year. Metrics are black and white. Either staff reached the goal, or they didn’t. Each unmet goal is a black mark. The problem is the race to achieve short-term goals can have a negative impact on member engagement.

Event Planning Lessons From the Jeopardy! “Greatest of All Time” Tournament

Associations Now

The game show’s tournament of champions was a ratings juggernaut, thanks to its memorable contestants and creative format. It also offered a few ideas when it comes to planning unforgettable events. If you’re a Jeopardy!

Goodbye, Cookies? What Associations Should Know About Google’s Browser Shift

Associations Now

Google’s decision to transition away from third-party cookies is controversial and could bring a period of transition for digital advertising, observers say. One of the most important tools for marketers looking to make an impact is getting pushed aside in the world’s most popular browser.

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Realtors Roll Out Program to Fight Housing Discrimination

Associations Now

On the heels of a news story saying real estate agents treated clients differently based on race, the National Association of Realtors has launched a new program to improve its members’ knowledge and practices surrounding fair housing.

Build or Buy an LMS? How to Pick the Right Solution for Your Budget

BUDGET. When it comes to picking your next LMS that six-letter word is probably the most important part of the decision-making process. So, what are your options to get the best possible eLearning solution without breaking the bank? Build it or buy it. This guide from Lambda’s eLearning experts details absolutely everything you need to consider so you can pick the perfect eLearning solution for your organization and budget.

Daily Buzz: Don’t Be the Scary Boss

Associations Now

You may be intimidating your employees without knowing it. Also: Taking your digital content to the next level. Do you get the sense that you’re intimidating your employees?