Thu.Jan 16, 2020

Study: Shoe Leather Moves the Advocacy Needle More Than Social Media

Associations Now

While it’s easier to send a tweet or a social media message than to have a face-to-face meeting, legislators tend to react more strongly to advocacy efforts focused on in-person meetings, a new report finds. Social media seems to be where all the political discussion is these days.

Invest in Your Speakers to Grow Your Value Proposition

Velvet Chainsaw

The bread and butter of conferences is concurrent education sessions.

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Association Community Floods Social Media With Tributes to ASAE’s Graham

Associations Now

Donations and Condolences The Graham family suggested that in lieu of flowers, contributions may be made in Graham’s memory to organizations that were particularly important to him, including: The National Capital Area Council, Boy Scouts of America.

Why you should pony up the cash for your social media strategy

Association Success

It might seem counterintuitive to decide to pay for something everyone usually gets for free. . Still, that’s exactly the thought behind social media marketing, when you can pony up some cash to go about getting more followers on Facebook, Twitter, Instagram and other social sites. .

Texas 56

AMC-Managed Organizations are More Stable than Standalone Organizations

Why do organizations managed by Association Management Companies outperform standalone organizations? This paper seeks to answer that question through the results of a study examining the rates of change in the length of chief staff executive tenure and changes in office locations of membership-based organizations between 2009 and 2015.

Event Planning Lessons From the Jeopardy! “Greatest of All Time” Tournament

Associations Now

The game show’s tournament of champions was a ratings juggernaut, thanks to its memorable contestants and creative format. It also offered a few ideas when it comes to planning unforgettable events. If you’re a Jeopardy!

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Goodbye, Cookies? What Associations Should Know About Google’s Browser Shift

Associations Now

Google’s decision to transition away from third-party cookies is controversial and could bring a period of transition for digital advertising, observers say. One of the most important tools for marketers looking to make an impact is getting pushed aside in the world’s most popular browser.

Tools 56

Why Your Facebook Ads Keep Failing

Association Adviser

Using this framework for Facebook Ads marketing can help your organization save time and money by getting it right the first time. The post Why Your Facebook Ads Keep Failing appeared first on Association Adviser.

Realtors Roll Out Program to Fight Housing Discrimination

Associations Now

On the heels of a news story saying real estate agents treated clients differently based on race, the National Association of Realtors has launched a new program to improve its members’ knowledge and practices surrounding fair housing.

The False Promise of Metrics for the Association Community

Smooth The Path

Every year we wish to top the prior. Generally, the year is successful when revenues, memberships, renewals, registrations, and purchases grow. To reach these goals, we devise metrics, usually a bump above the prior year. Metrics are black and white. Either staff reached the goal, or they didn’t. Each unmet goal is a black mark. The problem is the race to achieve short-term goals can have a negative impact on member engagement.

Daily Buzz: Don’t Be the Scary Boss

Associations Now

You may be intimidating your employees without knowing it. Also: Taking your digital content to the next level. Do you get the sense that you’re intimidating your employees?