Sun.Jul 07, 2019

How to Lead in a Time of Declining Trust

Associations Now

The public’s faith in institutions is eroding, which has consequences for your association. But there are a few ways to get ahead. Associations are, among other things, in the business of selling trust. Trust in the certifications it delivers to its members.

How to build a thriving online community around your wellness business: a step-by-step guide

Disciple Media

With a global economy worth £3.3 trillion , there’s never been a more exciting time to be involved in the booming wellness sector. For the millennial generation in particular, wellness venues are the new favourite social spaces, surpassing more traditional establishments like shopping malls and bars. There’s no doubt about it – wellness is the new hip, whether it takes the form of chic meditation studios or matcha cafés.

Why every brand should have online community app

Disciple Media

Every brand that has customers has a community which forms the basis of attachment to the company’s products and services. By building a brand community of your own, you’ll have the opportunity to forge closer ties with your customers, build loyalty, increase your reach, and offer a better customer experience overall. But there’s a lot more to building a great community than simply opening a business page on Facebook or installing a forum on your website.

Why having an online community is a must for any wellness business

Disciple Media

Wellness is one of the hottest consumer-facing industry sectors to be involved in these days. According to the 2018 Global Wellness Economy Monitor , the industry grew by 12.3 percent between 2015 and 2017 to become a £3.3 trillion market. A quick glance at Instagram is all the evidence you need to see how being healthy is all the rage, and the trend is showing no signs of slowing down as new wellness communities and influencers rise to fame.

How online brand communities are redefining brand networking.

Disciple Media

Less than half of companies agree that their use of social media is for brand networking is giving them any return on investment. That’s why many companies see online brand communities as a solution. . Businesses have more opportunities to engage their target audiences than ever before, but that doesn’t mean it’s always easy.