Wed.Mar 15, 2017

Guest Post: Personalization Requires Reflection and Governance

Vanguard Tech

As digital communications mature and competition on web and mobile increases, we see more personalized digital experiences—sites and apps that seem to know us and be able to deliver just what we want and need. So what does that mean for you?

5 benefits of video-based learning.

YourMembership Blog

Easily delivered through a learning management system, video is the most engaging way to hold your association members’ and learners’ attention. Video-based learning is a widely-accepted e-learning trend, and it’s gaining momentum.

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Trending Sources

The Secret to Better Web Writing

SocialFish

It might not be what you expect. Last week I had the pleasure of teaching the Principles of Digital Writing to a group of content creators at a scientific society. And now you get to learn the secret I revealed to them.

How to Create a Nonprofit Facebook Page and Get Followers

Wild Apricot Blog

If your nonprofit doesn’t have a Facebook Page yet, I’ll show you the five basic steps to getting set up and gaining your first followers. The whole process should take less than one hour. followers Facebook

Digging Deeper Into Membership Renewal Trends

Associations Now

A new survey says that membership renewal can be one of an association’s biggest challenges. And a quick study of respondents’ renewal tactics can help membership pros fine-tune their renewal process. Membership renewal doesn’t always come easy.

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March Madness for Nonprofits: How Brackets for Good Went National

Associations Now

Brackets for Good, the Indianapolis-based “competitive giving” nonprofit, has grown from a creative local fundraising strategy into a formidable national tournament of its own.

Using Digital Credentials to Close the Skills Gap: Webinar

WBT Systems

Today’s workforce is caught in a relentless skills gap that grows wider each year. Employers are desperate to find qualified talent among candidates who lack sufficient technical know-how and business competence to drive organizations forward.

Google, American Library Association Team on Coding Initiative

Associations Now

ALA is working with the tech giant to make resources available to librarians in an effort to make exploring code as easy for kids as exploring a book at the library. Libraries have always been important places to learn, especially for kids—and they’ve never been exclusively about books.

Joint Membership: Why It’s the Special Sauce of the Association/Chapter Experience

Chapter Chat

Associations are appreciating their chapters more than ever. As the number and quality of online educational and networking opportunities continue to increase, chapters provide a unique professional experience for members.

Wednesday Buzz: Cheerios’ Buzzy Cause-Marketing Strategy

Associations Now

General Mills generates buzz on bees with a new campaign that associations can take pointers from. Also: In honor of American Associations Day, check out a fascinating infographic on the power of associations.

JP Moery’s Association Playbook – Episode 78: Getting Your Mind Right for Success - Moery Company

The Moery Company

“The next big trend in executive development will be the honing of your mental skills and mind,” says host JP Moery. He believes wholeheartedly our mental acuity, intellectual curiosity, and flexibility are fast becoming key performance indicators for all executives. Along those lines, he shares some strategies that are working for him. Listen in.

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Decoding the Dress Code

Association Adviser

What’s appropriate to wear to work is sometimes obvious, but sometimes not. Sheri Singer and Saima Hedrick decode the association workplace dress code so you won’t make a fashion faux pas at your office.

Retail Group Launches Innovation Center to Prepare Members for Industry Changes

Associations Now

In an effort to help its members adapt to the quickly changing technology landscape, the Retail Industry Leaders Association introduced the (R)Tech Center for Innovation. Technology has disrupted the retail industry.

The CASL Grace Period is Coming to an End…This Summer!

Informz

The CASL grace period is ending. Can you believe it has been almost three years since CASL was first implemented? I am assuming by now everyone is a CASL pro and has a good working system that is able to maintain CASL compliance.

Determining Your Association’s Missionary Product

Membership Marketing

The most expensive task in marketing is new customer, member, or donor acquisition. But many associations are trying to fight the marketing wars on multiple fronts because they have not identified their introductory or missionary product. Instead they reach out to the marketplace with many products like membership, certification, conference, or publications.

Customer Success: Life After Launch and Continuous Innovation

NimbleUser

Julie Tracz, Client Engagement Manager ​“Customer Success” is a popular phrase right now—but what does it mean here at NimbleUser and most importantly what does it mean for our clients? In a nutshell, it means we care about your success.