WBT Systems
MARCH 15, 2017
Today’s workforce is caught in a relentless skills gap that grows wider each year. Employers are desperate to find qualified talent among candidates who lack sufficient technical know-how and business competence to drive organizations forward. And educational institutions continue their struggle to equip students for the future of work. How can associations help turn the tide?
Wild Apricot
MARCH 15, 2017
If your nonprofit doesn’t have a Facebook Page yet, I’ll show you the five basic steps to getting set up and gaining your first followers. The whole process should take less than one hour.
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YourMembership
MARCH 15, 2017
Easily delivered through a learning management system, video is the most engaging way to hold your association members’ and learners’ attention. Video-based learning is a widely-accepted e-learning trend, and it’s gaining momentum. What makes it trendy now and soon a staple of learning is it’s shorter, crispier and engaging nature, changing the way your association […].
Wild Apricot
MARCH 15, 2017
Eleven years ago, Dmitry Buterin began to dream of a world where everyone involved in a membership organization could spend their time pursuing their purpose, instead of getting bogged down in administrative tasks.That’s when he decided to create software that could do all the tasks better suited for robots.
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Dive deep into essential elements that drive member retention. Learn why members may hesitate to renew. Discover actionable techniques to encourage their return and foster lasting engagement. Uncover reasons members choose not to renew. Learn effective tactics to elevate member engagement and communication. Explore methods to encourage member renewal and active participation in your association Download now to take charge of your membership retention strategy!
Vanguard Tech
MARCH 15, 2017
As digital communications mature and competition on web and mobile increases, we see more personalized digital experiences—sites and apps that seem to know us and be able to deliver just what we want and need. So what does that mean for you?
Association Universe brings together the best content for association members and organizers from the widest variety of industry thought leaders.
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Association Adviser
MARCH 15, 2017
What’s appropriate to wear to work is sometimes obvious, but sometimes not. Sheri Singer and Saima Hedrick decode the association workplace dress code so you won’t make a fashion faux pas at your office. Deciding what to wear to work is more than just one small decision made while standing in front of your closet every morning. Your clothing choice may affect not just the way your co-workers view you but also the way you view yourself.
Associations Now
MARCH 15, 2017
The American Society of Landscape Architects, which always has something interesting happening on social media during its World Landscape Architecture Month, is upping the ante next month by letting individual chapters run its Instagram page for a day. When next month’s World Landscape Architecture Month begins in earnest, the American Society of Landscape Architects will be ready to celebrate the event with a whole bunch of pretty pictures.
Membership Marketing
MARCH 15, 2017
The most expensive task in marketing is new customer, member, or donor acquisition. But many associations are trying to fight the marketing wars on multiple fronts because they have not identified their introductory or missionary product. Instead they reach out to the marketplace with many products like membership, certification, conference, or publications.
Associations Now
MARCH 15, 2017
ALA is working with the tech giant to make resources available to librarians in an effort to make exploring code as easy for kids as exploring a book at the library. Libraries have always been important places to learn, especially for kids—and they’ve never been exclusively about books. It’s in that spirit that the American Library Association joined forces with Google to teach kids something new—about coding.
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Events hold the power to create lasting impressions and meaningful connections. They are not only occasions for celebration but also valuable marketing opportunities. Event marketing has become an essential component of successful business strategies, enabling organizations to engage with their target audience and create memorable experiences. However, behind every successful event lies a well-thought-out marketing strategy.
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Membersuite
MARCH 15, 2017
The two are very similar, and MemberSuite wrote about three ways they are alike.
Associations Now
MARCH 15, 2017
In an effort to help its members adapt to the quickly changing technology landscape, the Retail Industry Leaders Association introduced the (R)Tech Center for Innovation. Technology has disrupted the retail industry. The days of purchasing products from a catalog or during big sales at the mall have been replaced by online shopping with next-day delivery and coupons that pop up on mobile phones as customers enter various stores.
Chapter Chat
MARCH 15, 2017
Associations are appreciating their chapters more than ever. As the number and quality of online educational and networking opportunities continue to increase, chapters provide a unique professional experience for members. “They provide that ‘extra-special sauce’ that is so important to belonging to an association community: face-to-face interaction,” said Marilee Yorchak, CAE, executive director of the Digital Analytics Association.
Associations Now
MARCH 15, 2017
Brackets for Good, the Indianapolis-based “competitive giving” nonprofit, has grown from a creative local fundraising strategy into a formidable national tournament of its own. The NCAA isn’t the only Indianapolis-based organization managing a high-profile bracket on a national scale this year. Since 2012, the nonprofit group Brackets for Good has been helping to raise money for local charities.
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Every decision that goes into your learning monetization strategy matters for your organization’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.
Associations Now
MARCH 15, 2017
General Mills generates buzz on bees with a new campaign that associations can take pointers from. Also: In honor of American Associations Day, check out a fascinating infographic on the power of associations. General Mills’ Cheerios brand is taking a cue from the advocacy world by launching a buzzy campaign to raise awareness and combat the declining bee population, reports Marketing Dive.
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