Tue.Sep 22, 2020

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How to create credible, relevant and personalized content for an engaged audience

Association Success

Scroll through any publication’s Facebook page, and you’ll quickly discover that content can spark a variety of reactions. Effective content can spark debate, soothe worries and provide direction for readers who need it. Along with generating conversation, a smart content strategy can spark action, too. From newsletter subscriptions to fundraising efforts, content can drive tangible results. .

Content 78
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The Community Manager’s Guide to Understanding Community Analytics

Higher Logic

The post The Community Manager’s Guide to Understanding Community Analytics appeared first on Higher Logic. If you want to grow your online community, develop a strategic approach to tracking your community’s analytics. The post The Community Manager’s Guide to Understanding Community Analytics appeared first on Higher Logic.

Strategy 156
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Fulfilling the Promise of Virtual Networking with Online Communities

Smooth The Path

The association industry is rapidly figuring out how to deliver learning virtually. But the other promise of in-person meetings, creating connections, is one area that has been tougher to address digitally. Likely as we solve this problem, we will develop many options for virtual networking during virtual events and other synchronous and asynchronous methods.

Examples 117
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[WEBINAR] What a Difference Strategy Makes: Behind the Scenes of American Psychological Association’s 2020 Virtual

Velvet Chainsaw

A virtual experience successful beyond their wildest dreams? You bettcha. Hear from two key executives from the APA on how they strategically turned a challenge into an opportunity to bring their community together like never before. They themed each day around relevant content, particularly via general sessions, and turned networking on its ear. Exhibitors?

Strategy 106
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How to Increase Membership Renewal

Dive deep into essential elements that drive member retention. Learn why members may hesitate to renew. Discover actionable techniques to encourage their return and foster lasting engagement. Uncover reasons members choose not to renew. Learn effective tactics to elevate member engagement and communication. Explore methods to encourage member renewal and active participation in your association Download now to take charge of your membership retention strategy!

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What Is a Hybrid Event?

MemberClicks

If you’re starting to think about what events will look like in 2021 and beyond, you’re not alone. But it’s not so much a question of when we’ll be able to get together in large groups again, as it is a question of what the virtual side of events will look like. Yes, the COVID-19 pandemic has certainly accelerated our need for online events, the idea of a hybrid event with both in-person and virtual components has been around for years.

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