WBT Systems

JULY 1, 2019

Why Measure the Lifetime Value of Members and Customers? Read more about Why Measure the Lifetime Value of Members and Customers?

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228

Eric Lanke

JULY 1, 2019

I wrote a blog post back in July 2012 called The Chairman's Gift. It's a pretty popular post, making most of my year-end Top Five lists, and capturing the eighth most number of pageviews from among the more than 600 posts that have appeared on this blog. In it, I describe a tradition we have in our association of giving a gift to our outgoing Chairman of the Board.

Leadership 113

Leadership Report Member Engagement Organization 113

Association Success

JULY 1, 2019

How can you create positive business culture from Day 1? There is nothing strange about wanting to make a good impression on your first day on the job. But when it’s your first day in the position of a leader in an organization, you especially want to set the right tone and let it be known that you’re approachable, open to concerns, ideas, and questions, and willing to put in the extra effort to get employees comfortable working with you.

Maine 100

Maine Communications Examples Course 100

Associations Now

JULY 1, 2019

A new report from Heinz Marketing and PAN Communications notes that even as content marketing programs mature, many organizations find issues like ROI and strategic integration hard to solidify. Content marketing is an increasingly important tool for many associations, but it’s easy to get caught up in the motions without actually hitting your true goals for all that effort.

Content 98

Content Marketing Report Tools 98

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Every decision that goes into your learning monetization strategy matters for your organization’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.

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Smooth The Path

JULY 1, 2019

A friend used to drink at least eight cups of coffee a day. When his family went to bed at night, he couldn’t sleep and would stay up until the wee small hours. He took medication for his insomnia, which left him groggy in the morning. Coffee woke him up and made him feel better. When he didn’t have access to many cups of coffee upon waking, he would get excruciating headaches.

Member Engagement 74

Member Engagement Process Innovation Strategy 74

SBI

JULY 1, 2019

Seattle, WA – July 1, 2019. SBI, a Seattle-based association management company, is proud to announce the Western Association of College and University Business Officers (WACUBO) as its newest full-service association management client. WACUBO provides business officers in the western region opportunities to develop professionally, to identify solutions for issues affecting higher education, and to share their expertise with their colleagues.

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Seattle United States DC Washington 66

Associations Now

JULY 1, 2019

The American Hotel & Lodging Association’s No Room for Trafficking campaign aims to build resources for members to identify and stop human trafficking when it’s uncovered. With a new campaign, the hotel industry is getting tough on human trafficking—and making sure its members are properly armed with the tools to fight it. The American Hotel & Lodging Association’s new No Room for Trafficking campaign, announced last week, aims to build upon existing work AHLA and member hotels have done

Resources 89

Resources Education Industry Project 89

Associations Now

JULY 1, 2019

A gender discrimination lawsuit filed by the U.S. women’s soccer team is shining light on the issue of pay equity. One expert says associations can play a role in improving women’s pay in their industries. While soccer fans are currently cheering on the U.S. Women’s National Team in the World Cup, equal-pay advocates are rooting for them to win in court proceedings.

Class 78

Class Team America System 78

Associations Now

JULY 1, 2019

Inviting industry partners to join your community pushes its mission forward. Also: Online communities meet organizational and member needs. Industry partner, affiliate, vendor, or supplier members—whatever your association calls them, if you fail to engage with this member segment, you’re missing an opportunity. “Many of you are thinking, ‘No, they’re not our focus.

Education 56

Education Industry Team Video 56

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2024 Association Survey Results Report For the 10th year, association professionals across the U.S. and Canada provided a look at the inner workings of their organizations when they replied to GrowthZone’s annual survey. Read the 2024 survey results report to see how your association compares: Top Challenges Retention Rates Non-Renewal Reasons Automatic Renewals Reinstatement Strategies Member Engagement Changes & Strategies Why Members Join Non-Dues Revenue Sources Dues Increases, and more

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