Higher Logic

FEBRUARY 4, 2021

The post Meet the 2021 Engagement Experts appeared first on Higher Logic. Higher Logic is recognizing these influential leaders for their exciting work in engagement. Meet the 2021 Engagement Experts. The post Meet the 2021 Engagement Experts appeared first on Higher Logic.

310

310

Association Adviser

FEBRUARY 4, 2021

A PEO, or professional employer organization, can help your association grow without incurring extraordinary staff costs. Learn the pros and cons of PEOs. The post To PEO or Not to PEO, that is the Question appeared first on Association Adviser.

Cost 96

Cost Organization Leadership 96

Smooth The Path

FEBRUARY 4, 2021

Take a peek at the picture above. What immediately comes to mind for you? You might think, “aw, so cute.” Or with your nose itching, you might think, “Wow, look at those furry piles of allergy-ridden dander.” Both of these thoughts are true, and so is every other thought or feeling you might have when you look at this photo. Often we encounter issues, ideas, and problems for which there is no one right answer.

Examples 88

Examples Conference Industry Process 88

HighRoad Solution

FEBRUARY 4, 2021

Most associations don’t have a traditional sales department, but that doesn’t mean they don’t have a sales team. Throughout your organization, there are people who work hard on recruitment, engagement, and event attendance. Association sales teams may be diverse and diffuse, but they still work like a team in a for-profit business. Unfortunately, this means associations will often run into one of the most common issues for all organizations: lack of alignment between sales and marketing.

Team 60

Team Marketing Recruiting Recruitment 60

Advertisement

Dive deep into essential elements that drive member retention. Learn why members may hesitate to renew. Discover actionable techniques to encourage their return and foster lasting engagement. Uncover reasons members choose not to renew. Learn effective tactics to elevate member engagement and communication. Explore methods to encourage member renewal and active participation in your association Download now to take charge of your membership retention strategy!

Member Engagement

Membership Marketing

FEBRUARY 4, 2021

Some of the most used words by association professionals this past year have been “pivot,” “adapt,” and “shift gears.” We have had to make changes in real-time. In short, we have had to innovate. The need to innovate has led me to study some of the best practices in building an innovative mindset and culture. I have found two books as helpful guides.

Innovation 87

Innovation How To Marketing Review 87