Eric Lanke

AUGUST 21, 2017

Last week I wrote about a presentation I would be giving at one of my association's major conferences -- a presentation on the work product of one of our technical committees. In that post, I said this: Why I'm giving this presentation -- instead of say, the chair or other member of the committee -- is an interesting story in and of itself. Without going into too much detail, let me just say that I think it is a reflection of a larger trend within my association where we are becoming more and mo

Committee 145

Committee Report Strategy Conference 145

GrowthZone

AUGUST 21, 2017

Your association spends a lot of time (and money!) putting together in-person events – the last thing you want is an empty room. Putting on an event is no small task. But no matter what type of event you’re organizing – a large expo, a small conference, a golf tournament, an educational seminar, or your association’s annual dinner, promotion is key.

Recruiting 87

Recruiting Recruitment Tips Education 87

Association Success

AUGUST 21, 2017

We are here for our members. That means we need the resources to support them. What is your association’s reason for being? What is its mandate? Why do you continue to work, and what drives your decision-making? In the face of administrative, organizational, and financial challenges, it is important to recall the answer to these questions. Especially when confronted with the persistent challenge of generating non-dues revenue, we must always come back to why we are here.

Revenue 74

Revenue Software America Education 74

Associations Now

AUGUST 21, 2017

Leaders need to keep an eye on the bottom line. But bad budget practices show that doing it right means keeping an eye on strategy too. “Steady as she goes” is usually pretty good leadership advice. But that doesn’t mean deciding you’re not going to look out for icebergs. When I was working on my story about budgeting blind spots in associations , I was struck by how often experts lamented what you might call copy-paste budgeting.

Project 79

Project Committee Strategy Leadership 79

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Dive deep into essential elements that drive member retention. Learn why members may hesitate to renew. Discover actionable techniques to encourage their return and foster lasting engagement. Uncover reasons members choose not to renew. Learn effective tactics to elevate member engagement and communication. Explore methods to encourage member renewal and active participation in your association Download now to take charge of your membership retention strategy!

Member Engagement

Smooth The Path

AUGUST 21, 2017

I read somewhere that the world isn’t divided into extroverts and introverts. Instead, most of us are ambiverts. True extroverts are rare. There are many folks who appear to be extroverts but in fact have trained themselves to be like that. A friend of mine recently said that most of her friends think she’s an extrovert. She says rather, that she made a conscious decision early in her career to behave that way.

Member Experience 68

Member Experience Survey Member Engagement Conference 68

Associations Now

AUGUST 21, 2017

Jerry Lewis, the comedic icon who died Sunday, was for decades perhaps the biggest face of an individual organization, through his help with the Muscular Dystrophy Association. He ultimately helped raise billions for muscular dystrophy research. Jerry Lewis was perhaps one of the most famous comedians of the past century, someone who dazzled in a wide variety of performances, especially those with comedic partner Dean Martin.

Washington 72

Washington Course Organization 72

Associations Now

AUGUST 21, 2017

Looking for more leadership development resources? Google is giving theirs away for free. Also: Take your team-bonding experiences to the extreme. Type any question you have into an online search bar, and Google will return an answer in lightning speed. But what if your question is “What makes a great manager?” As you can imagine, Google has spent years developing internal leadership development resources to help train its managers.

Resources 56

Resources Connecticut Team Leadership 56

Associations Now

AUGUST 21, 2017

A new council from the Food Processing Suppliers Association will help support women’s careers in the industry. To empower women in the industry, the Food Processing Suppliers Association has created the FPSA Women’s Council , which will launch at its September conference, PROCESS EXPO. “It is tailored for women in food and beverage regardless of title, position, or age within their company,” FPSA Vice President of Sales Grace Cular Yee said.

Process 49

Process Industry Committee Education 49

Associations Now

AUGUST 21, 2017

The National Association of Student Financial Aid Administrators offers online tip sheets to help unique student populations apply for financial aid. To ease the financial aid application process for students with unique circumstances and backgrounds, the National Association of Student Financial Aid Administrators (NASFAA) recently published tip sheets.

Process 53

Process Resources FAQ Tips 53

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Events hold the power to create lasting impressions and meaningful connections. They are not only occasions for celebration but also valuable marketing opportunities. Event marketing has become an essential component of successful business strategies, enabling organizations to engage with their target audience and create memorable experiences. However, behind every successful event lies a well-thought-out marketing strategy.

Strategy