Mon.Apr 15, 2019

Getting Started with Content Marketing for Associations

HighRoad Solution

Content marketing is a big deal in the for-profit sector, where over half of businesses invest in this strategy to attract new customers. Association Management

3 Fresh Content Ideas for Your Organization's Newsletter

MembersClicks

Newsletters are great for engaging your organization’s membership. But in order for your newsletter to effectively do that, the content must be: Valuable. Easily scannable (No one wants an overly-long email). Fresh. Now those first two are probably self-explanatory, but what about that last one?

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Consensus – The Association Leadership Challenge

Association Leaders

Consensus is a collaborative process by which decisions are made based on overwhelming agreement of a group. Ultimately a decision by consensus is one that everyone supports (or can live with). Associations are groups of people or companies with similar interests or in similar professions or industries.

Three Traits that Differentiate Today’s Top CEOs

Moery Company

IStock/Credit:Rawpixel. For nearly 25 years, I’ve had the chance to work with and observe some of the best association CEOs in the business. Several traits differentiate the exceptional leaders – here are a few: First and foremost , the top CEOs have the best staff.

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AMC-Managed Organizations are More Stable than Standalone Organizations

Why do organizations managed by Association Management Companies outperform standalone organizations? This paper seeks to answer that question through the results of a study examining the rates of change in the length of chief staff executive tenure and changes in office locations of membership-based organizations between 2009 and 2015.

Beware These 9 Barriers to Association Innovation

WBT Systems

Beware These 9 Barriers to Association Innovation. Read more about Beware These 9 Barriers to Association Innovation

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Choosing the Right Model – Certificate or Certification

Blue Sky eLearn

Recently, Michelle Nolin, Learning Strategy and Instructional Design consultant from Learn Ethos, LLC and Linda Anguish, Director of Accreditation Services at the Institute of Credentialing Excellence presented a webinar on choosing the right model between certificates and certification programs.

Staying Focused on the Mission in the Chaos

Association Success

Is your organization ready to face the chaos? In business and in life, we’re put to the test not when things are going right, but when they get chaotic. How we react can be the difference between success and failure , and determine whether our organization comes together or completely falls apart. The most successful associations can lead their teams and members through challenges and empower them to thrive in the chaos.

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Three Ways to Expand Your Content Marketing Horizons

Associations Now

Signs are growing that more traditional content marketing approaches still have plenty of room to gain steam. But that doesn’t mean your digital content strategy couldn’t benefit from experimentation.

Clarity Is Fleeting

Eric Lanke

I was on the road for much of this past week. I was attending one of my association's major workforce development programs in and around Denver, Colorado, but where I was and what I was doing is not really relevant for the purposes of this post.

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Mensa’s Newest Honorary Member: A Robot That Can Draw

Associations Now

American Mensa is offering only its third-ever honorary membership for a fictional character to a device that aims to tie STEM and artistry together for kids. It’s definitely a smart idea to get forward-thinking about your membership in a world that is evolving in a tech-forward way.

Meet Hanna Lapitan - QA Analyst at MemberSuite

Membersuite

Meet Hanna Lapitan, a QA Analyst originally from Belarus with an IT-loving family. Learn more about Hanna's background in this month's Employee Spotlight

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When Your Heart Isn’t in It: Leadership Lessons from Magic Johnson

Associations Now

The NBA icon quit a leadership role on live television last week, before even telling his boss. Johnson is a unique case, but his story raises important issues of authenticity and obligation in leadership. You have to really not like a job to quit during an impromptu interview on live television.

Daily Buzz: The Case for an Event App

Associations Now

Thinking about introducing a conference app? Here’s what to consider when putting information at your guests’ fingertips. Also: Stop apologizing so much. Event apps have been around long enough that they’ve become a standard part of many events.

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