HighRoad Solution
DECEMBER 4, 2018
We’ve all been on the receiving end of emails that begin with “Dear Member” and then attempt to convince us to attend an association event for which we’re already registered. For many association members, impersonal and disconnected interactions like these can lead to feelings of frustration, decreased engagement, and even lapsed memberships.
Membersuite
DECEMBER 4, 2018
Sponsored content, also known as branded or native content, is the solution to both your association's non-dues revenue challenge and content creation challenge. Read the blog post to learn more!
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Membership Marketing
DECEMBER 4, 2018
One of the aspects that I very much enjoy in our survey research of membership professionals is when we ask the open ended question, “ In your own words, what are the most important or successful lessons you have learned in the area of membership marketing?” We receive hundreds of responses to the question that are provocative and insightful. I thought it might be helpful to share a selection of these recommendations with you.
Wild Apricot
DECEMBER 4, 2018
Engage your members with our free mobile app for associations, clubs and nonprofits. Take the quiz to see if it suits your org!
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Every decision that goes into your learning monetization strategy matters for your organization’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.
Higher Logic
DECEMBER 4, 2018
Been craving some community management advice? Good thing, because w e've got some scenarios we think you might find relatable. Maybe you’ve got product enhancement requests coming out of your ears – maybe you’ve got a record lack of participation. Whatever it is, how do you respond to these kinds of challenges in your online community? Four of our community managers are here to share real-life scenarios like these that they’ve worked through.
Association Universe brings together the best content for association members and organizers from the widest variety of industry thought leaders.
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Associations Now
DECEMBER 4, 2018
ASAE’s Technology Conference & Expo kicked off on Tuesday with former White House CIO Theresa Payton urging attendees to be vigilant about their cyber vulnerabilities and to stay on top of tech trends that come with both risks and potential rewards. There’s a big issue with our always-on, always-connected digital life: New devices and other technologies represent huge cybersecurity risks that can leave critical business information and personal data exposed to hackers.
Blue Sky eLearn
DECEMBER 4, 2018
Over the past year, we had the pleasure of interviewing a variety of experts in the association, eLearning, and technology industries. Today we’ve put together a compilation of some of the top tips they shared. For all of their expert advice, you can find their full posts here. Recognize that learning is a process. Facilitate transformation by designing learning pathways with measurable outcomes.
Association Success
DECEMBER 4, 2018
Is your organization too busy to make improvements or ready to commit to change? When I think of organizations looking to make improvements to their technology, I always picture this cartoon : a team of cavemen pushing materials on a cart made of square wheels while two friends stand next to them waiting to install round wheels. The team struggling to push the cart refuses the offer of help, claiming that they’re too busy to upgrade their cart.
Smooth The Path
DECEMBER 4, 2018
When members talk about the value of their membership they tend to talk about outcomes: I feel more confident. I realized I am not the only one. It has broadened my perspective. I am more valuable to my employer. I now have many solutions to my problem. It gives me a competitive edge over my peers. I enjoy being a part of a community of like-minded professionals.
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2024 Association Survey Results Report For the 10th year, association professionals across the U.S. and Canada provided a look at the inner workings of their organizations when they replied to GrowthZone’s annual survey. Read the 2024 survey results report to see how your association compares: Top Challenges Retention Rates Non-Renewal Reasons Automatic Renewals Reinstatement Strategies Member Engagement Changes & Strategies Why Members Join Non-Dues Revenue Sources Dues Increases, and more
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Associations Now
DECEMBER 4, 2018
Meeting technology can go a long way in creating an exclusive event experience, but it can be expensive to implement. So, start simple. Also: how to market webinars for millennials. Event tech can be, well, complicated. And to make matters worse, it’s always evolving, which means staying up to date on the latest techniques and innovations is no easy task either (not to mention expensive).
.orgCommunity
DECEMBER 4, 2018
What would you expect a conference called Solutions Day to deliver? Answers to tough questions, strategies to tackle challenges and new perspectives. Our speakers made good on that promise. In the next few posts, I’m highlighting some of my personal aha moments from the November 15 event. If you’ve been considering how to make the most of new data that’s available from your association management system, Thad Lurie, number cruncher extraordinaire and vice president business intelligence at Exper
Associations Now
DECEMBER 4, 2018
Many associations have an online marketplace where they sell books, gear, and other swag to members. But not all e-commerce platforms are created equal. An association executive shares his secrets to creating a marketplace that engages members and maximizes sales. The holidays have arrived, and that means many of us are shopping—and we’re doing a lot of it online.
.orgCommunity
DECEMBER 4, 2018
What would you expect a conference called Solutions Day to deliver? Answers to tough questions, strategies to tackle challenges and new perspectives. Our speakers made good on that promise. In the next few posts, I’m highlighting some of my personal aha moments from the November 15 event. If you’ve been considering how to make the most of new data that’s available from your association management system, Thad Lurie, number cruncher extraordinaire and vice president business intelligence at Exper
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Unlock the full potential of your educational initiatives with the 11 Tips to Drive Learning Content Consumption eBook. You’ll uncover: Why measure content consumption rather than (or in addition to) completion rates and member satisfaction? What are some proven tactics to create quality learner content and raise your content consumption rates? Discover the secrets from leading experts in the field, distilled into practical tips that promise to elevate the quality of your educational offerings,
Associations Now
DECEMBER 4, 2018
The late president, who died last week at 94, had affiliations with a wide variety of associations, especially in the world of skydiving. (Really.). George H.W. Bush, like many presidents, had deep influence on American culture, thanks in no small part due to his role at the center of the news cycle for four years—12, if you count the years he spent as vice president.
Beth Kanter
DECEMBER 4, 2018
Photo by Kris Krug. Note from Beth: I’ve been presenting workshops on technology wellness and other ideas from the Happy Healthy Nonprofit. One of the most important aspects of self-care is getting a good night’s sleep. The best way to do this is to stop using your mobile phone too close to bedtime or kick it out of your bedroom entirely.
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