Higher Logic

OCTOBER 17, 2019

Is your association leveraging technology to its fullest potential? You can elevate the success of your online community and marketing automation activities by integrating solutions that fuel long-term engagement , like data collection, mobile apps, and volunteer management programs. If you know data exists within your online community and marketing automation activities, but you aren’t leveraging it to inform your ability to provide a targeted, valuable member experience, well - it’s as if Char

Revenue 211

Revenue Tools Member Engagement Member Experience 211

Association Adviser

OCTOBER 17, 2019

How should associations manage (and conquer) the data tsunami their tech platforms create each day? Start by considering the value of various metrics. The post 5 Steps to Navigate the Data Tsunami appeared first on Association Adviser.

Association Management 76

Association Management Communications Marketing Technology 76

Smooth The Path

OCTOBER 17, 2019

One of my friends finds time to exercise every day even though she has a crazy busy work schedule and two young children. Another friend is vegetarian and eats super healthy. Another friend lives in a 3 million dollar house in a wealthy neighborhood. Another friend loves fashion, and she looks like she just stepped out of a photoshoot even when we go for a hike.

Project 74

Project Strategy Conference Organization 74

Associations Now

OCTOBER 17, 2019

Associations are always using data to analyze attendee engagement at their meetings. But could even more valuable insights come from measuring attendees’ emotions? A look at some benefits. Number of registered attendees. Clicks and opens on a marketing email. Attendance numbers for specific sessions. Buyer-to-seller ratio on the tradeshow floor. Percentage of participants who downloaded and used the conference app.

Conference 72

Conference Video Innovation Tools 72

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Dive deep into essential elements that drive member retention. Learn why members may hesitate to renew. Discover actionable techniques to encourage their return and foster lasting engagement. Uncover reasons members choose not to renew. Learn effective tactics to elevate member engagement and communication. Explore methods to encourage member renewal and active participation in your association Download now to take charge of your membership retention strategy!

Member Engagement

Multiview

OCTOBER 17, 2019

Look around. There’s a good chance that you’re looking at a 25-year-old, a 40-year-old and a 60-year-old all in the… The post Ideas to Target Members of a Specific Generation appeared first on MultiView.

Marketing 66

Marketing 66

Mariner Management

OCTOBER 17, 2019

Most associations know how much their chapters cost in staff support, rebates/grants, training programs, technology platforms, etc. But few seem to have a good handle on the actual return on that investment. Measuring the return on investment (ROI) of chapters is critically important to understanding the value they bring to an association. Measuring chapter ROI fills in a missing puzzle piece that allows associations to make strategic and operational decisions with great clarity.

eBook 48

eBook Sample Price Certificate 48

Associations Now

OCTOBER 17, 2019

Rundown Attendees: 3,000 plus. Speakers: 300 plus. Exhibitors: 200 plus. Sessions: 150 plus. The International City/County Management Association’s 2019 Annual Conference begins next week in Nashville. Attendance is expected to top 3,000. More than 3,000 local government managers and their staffs from around the world are headed to Nashville to discover tools and strategies for making their communities a better place to live, work, and play.

Nashville 40

Nashville Conference Recruiting Recruitment 40

Breezio

OCTOBER 17, 2019

Building your brand is more than creating an enticing logo. Your target potential members place value on your core competencies and culture, both of which cannot be fabricated. Start by defining what it is that makes your association stand out, and capture that value in all aspects of the company. Incorporating these values into your market outreach strategies shows potential members the true benefit to joining your organization over others.

How To 35

How To Examples Strategy Marketing 35

Associations Now

OCTOBER 17, 2019

The legacy community platform, active for nearly two decades and an inspiration to many platforms that came since, is going offline soon. Also: Should you call or text members? Ten to one, if you run a private community, you probably don’t run that community on Yahoo Groups, the old-school internet giant’s early attempt at social media. Like Yahoo itself, the service hasn’t always done a great job of keeping up with the times, but for many people, it was their first experience with a private onl

millennials 40

millennials Social Media Innovation Report 40

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Events hold the power to create lasting impressions and meaningful connections. They are not only occasions for celebration but also valuable marketing opportunities. Event marketing has become an essential component of successful business strategies, enabling organizations to engage with their target audience and create memorable experiences. However, behind every successful event lies a well-thought-out marketing strategy.

Strategy

YourMembership

OCTOBER 17, 2019

Community Brands Xperience conference is just around the corner on November 10-13 in Orlando, Florida. We have a schedule packed with programming to give you knowledge and ideas to help take your education strategy to the next level. Check out these learning focused sessions to hear key best practices and insights that you can apply. The post Xperience sessions made for continuing education professionals appeared first on YourMembership.

Education 30

Education Florida Conference Strategy 30

Associations Now

OCTOBER 17, 2019

With the need for many teams and stakeholders to have access to your social media accounts, it’s important to have strategies to ensure your accounts are managed carefully. Read on for a few tips. When it comes to social media management for brands, two things are generally true: One, it’s important to curate the platform carefully; and two, multiple people may need access to the account.

Social Media 65

Social Media Tools Team Review 65