Thu.Oct 17, 2019

3 Add-on Tools to Drive Association Revenue + Amplify Member Engagement

Higher Logic

Is your association leveraging technology to its fullest potential? You can elevate the success of your online community and marketing automation activities by integrating solutions that fuel long-term engagement , like data collection, mobile apps, and volunteer management programs.

On the Mark: The Clickies and the Importance of Rituals


Introducing On the Mark, a series of posts written by MemberClicks President and CEO, Mark Sedgley. I am pretty excited about a new series we are putting together here at MemberClicks.

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5 Steps to Navigate the Data Tsunami

Association Adviser

How should associations manage (and conquer) the data tsunami their tech platforms create each day? Start by considering the value of various metrics. The post 5 Steps to Navigate the Data Tsunami appeared first on Association Adviser.

Ideas to Target Members of a Specific Generation


Look around. There’s a good chance that you’re looking at a 25-year-old, a 40-year-old and a 60-year-old all in the… The post Ideas to Target Members of a Specific Generation appeared first on MultiView.

AMC-Managed Organizations are More Stable than Standalone Organizations

Why do organizations managed by Association Management Companies outperform standalone organizations? This paper seeks to answer that question through the results of a study examining the rates of change in the length of chief staff executive tenure and changes in office locations of membership-based organizations between 2009 and 2015.

Can Analyzing Emotional Data Help Improve Your Conferences?

Associations Now

Associations are always using data to analyze attendee engagement at their meetings. But could even more valuable insights come from measuring attendees’ emotions? A look at some benefits. Number of registered attendees. Clicks and opens on a marketing email. Attendance numbers for specific sessions.

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Completing the puzzle to decode chapter ROI

Mariner Management

Most associations know how much their chapters cost in staff support, rebates/grants, training programs, technology platforms, etc. But few seem to have a good handle on the actual return on that investment.

eBook 62

We Asked, You Answered: Procrastination Remedies

Associations Now

There’s more than one way to cure procrastination. In our reader poll, association pros shared how they get themselves going when they’ve been dragging their feet for too long. Perhaps it’s because it’s such a common problem. Or maybe people were using our form to procrastinate.

How to Differentiate Your Association: Define Your Strong Core Values


Building your brand is more than creating an enticing logo. Your target potential members place value on your core competencies and culture, both of which cannot be fabricated. Start by defining what it is that makes your association stand out, and capture that value in all aspects of the company.

Five Ways to Keep Your Association’s Social Media Accounts Safe

Associations Now

With the need for many teams and stakeholders to have access to your social media accounts, it’s important to have strategies to ensure your accounts are managed carefully. Read on for a few tips.

Xperience sessions made for continuing education professionals

YourMembership Blog

Community Brands Xperience conference is just around the corner on November 10-13 in Orlando, Florida. We have a schedule packed with programming to give you knowledge and ideas to help take your education strategy to the next level. Check out these learning focused sessions to hear key best practices and insights that you can apply. The post Xperience sessions made for continuing education professionals appeared first on YourMembership. Membership & Marketing

Conference Circuit: Local Government Managers

Associations Now

Rundown Attendees: 3,000 plus. Speakers: 300 plus. Exhibitors: 200 plus. Sessions: 150 plus. The International City/County Management Association’s 2019 Annual Conference begins next week in Nashville. Attendance is expected to top 3,000.

Daily Buzz: Peace Out, Yahoo Groups

Associations Now

The legacy community platform, active for nearly two decades and an inspiration to many platforms that came since, is going offline soon. Also: Should you call or text members?