Velvet Chainsaw

NOVEMBER 6, 2019

One of my biggest pet peeves is the way some conferences approach first-time attendees. Being intentional and having a plan for how you welcome someone who is experiencing your conference for the first time is not only the right thing to do, it’s also a smart attendee acquisition strategy. It’s a pivotal time to onboard and help them make connections that will last throughout the conference, and, hopefully, throughout the years as they become repeat attendees.

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Strategy Recruiting Recruitment Conference 104

Associations Now

NOVEMBER 6, 2019

Does the meetings industry have a mental health problem? By Beth Surmont, CAE, CMP. Do you ever have a moment when you pause and think, “I have no idea what I’m doing?” I know I do. Just a second where I step back and wonder how I actually got to this point in my career, and what the next turn is. When you work in a space where you are inventing new things there is no roadmap to follow.

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Sample Newsletter Tools Industry 75

Association Adviser

NOVEMBER 6, 2019

Keep members coming back to your online career center by providing strong, fresh career center content that adds value to their professional journey. The post Enhance Your Online Career Center with These Fresh Content Ideas appeared first on Association Adviser.

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Content Communications Marketing 62

HighRoad Solution

NOVEMBER 6, 2019

American-based associations don’t usually take notice of data laws in other countries. However, there is one law that you should know about: GDPR.

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Marketing 60

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Dive deep into essential elements that drive member retention. Learn why members may hesitate to renew. Discover actionable techniques to encourage their return and foster lasting engagement. Uncover reasons members choose not to renew. Learn effective tactics to elevate member engagement and communication. Explore methods to encourage member renewal and active participation in your association Download now to take charge of your membership retention strategy!

Member Engagement

Association Adviser

NOVEMBER 6, 2019

Our webinar, The Four C’s of Engagement: Capture, Customize, Curate & Communicate generated several thoughtful questions about strategies or tactics associations might take to increase member engagement through their communications. Because we didn’t have enough time during the 60-minute webinar to answer every question, we’re providing answers here.

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Communications Member Engagement Strategy Content 60

Leading Associations

NOVEMBER 6, 2019

The Challenge of the Traditional Strategic Planning Model. Perhaps the greatest strategic challenge most association/nonprofit organizational leaders face is translating strategy from the boardroom to the receptionist’s desk (or to the committee chair’s agenda). That is,extending strategy mind share throughout the organization, not just among those at the top of the organizational chart.

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HighRoad Solution

NOVEMBER 6, 2019

American-based associations don’t usually take notice of data laws in other countries. However, there is one law that you should know about: GDPR.

Marketing 60

Marketing 60

Associations Now

NOVEMBER 6, 2019

After the British Columbia Construction Association discovered that hazing and bullying was driving employees out, it launched the Builders Code program earlier this year to change worksite culture. Sample Policies Are you looking for codes of conducts or policy examples that can help you create the best working environment for your staff? In addition to the Builders Code Resources , ASAE has an Ethics Toolkit that includes a wide array of samples, including anti-harassment policies and codes of

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Sample Library Industry Video 49

Associations Now

NOVEMBER 6, 2019

If you’re not careful, coworking could swallow up your organizational culture. Also: an interesting privacy strategy from Apple. Bringing an office full of people, or even just a few, into a coworking space may sound like a good way to boost your team’s creativity and collaboration. That’s one reason why coworking is expected to survive even as its big players struggle.

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Price Team Strategy System 45

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Events hold the power to create lasting impressions and meaningful connections. They are not only occasions for celebration but also valuable marketing opportunities. Event marketing has become an essential component of successful business strategies, enabling organizations to engage with their target audience and create memorable experiences. However, behind every successful event lies a well-thought-out marketing strategy.

Strategy

Associations Now

NOVEMBER 6, 2019

User experience is everything for an association looking to succeed online—but if it’s not integrated throughout an organization, it can be much more of a pain than it’s worth. Over the past decade, user experience (UX) has become an increasingly important lens for organizations to envision the value and use cases of the products they create. The problem is that UX is often a discipline that can get lost under a broader corporate umbrella.

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