Tue.Apr 04, 2017

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The One Thing Every Sponsor Wants (And Nobody is Doing)

Wild Apricot

There is one thing that your sponsors want more than anything else and nobody is doing it. Sponsorship Expert Chris Baylis tells you what that thing is and how to do it.

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Re-Energize Online Learning for Members

WBT Systems

If you have been providing continuing education programs or professional development training via your website or learning management system, but your members don’t seem to be interested in the training you are offering, how can you re-energize online learning for members? If your members are finding your online learning content to be a bit stale, or if participation levels are dropping, don’t despair!

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7 issues nonprofits can turn into opportunities.

YourMembership

Here are some solutions for your nonprofit to become more efficient and spur growth. Your nonprofit has faced challenges for as long as it’s been around. You’ve been working to overcome the same obstacles for years. But, as the years go by, each challenge gives way to new opportunities as you continue to adjust your […].

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How to Calculate the Impact of Online Community Engagement on Your Business

Higher Logic

You slave over your community. The alerts never stop chiming on your phone, your email is the first thing you check every morning, and you know your all-star members better than you know your best friend. You are a master of online engagement. So when your quarterly meeting with the executive team rolls around, you’re ready. You hit your presentation out of the park… until the CFO asks how online community engagement is impacting sales goals.

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How to Increase Membership Renewal

Dive deep into essential elements that drive member retention. Learn why members may hesitate to renew. Discover actionable techniques to encourage their return and foster lasting engagement. Uncover reasons members choose not to renew. Learn effective tactics to elevate member engagement and communication. Explore methods to encourage member renewal and active participation in your association Download now to take charge of your membership retention strategy!

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The New Kind of Conference

Association Success

Designed entirely for idea sharing. When you step into a conference session, here is the generally expected outcome: Thought leader at the front of the room speaks. Audience members take notes. Audience walks away feeling enlightened. But think back to the sessions you’ve actually attended. As you sat there, I’ll bet you weren’t just simply taking notes.

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Member-Proofing Your Association

Smooth The Path

A four-year-old was throwing mulch all over the sidewalk at the local zoo. An hour later the mulch was still there creating a tripping hazard for others walking on the path. The zoo didn’t guest-proof their grounds. You may have had this experience at zoos, museums, and other smaller attractions. Interactive exhibits are broken, and buttons don’t work.

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News Media Alliance Tackles the Fake News Epidemic

Associations Now

As the issue of fake news continues to grow and become part of public debate, a new campaign from the News Media Alliance is working to set the record straight. Following the 2016 presidential election, fake news has entered the mainstream consciousness as a debate or rally cry, bringing news organizations and social media platforms under closer scrutiny.

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How To Stop Your Nonprofit’s After Hours Email Habit

Beth Kanter

I recently taught several leadership development workshops at the Rutgers Institute for Ethical Leadership based on my new book, The Happy Healthy Nonprofit: Strategies for Impact without Burnout. One of the workshops was focused on technology wellness in the nonprofit workplace , more specifically how to avoid collaboration overload. Collaborative overload is the burnout that results from our over reliance on e-mails, meetings and other online collaborative technology tools that have, ironic

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Could Affiliate Marketing Hold Potential for Associations?

Associations Now

Affiliate marketing has gained a lot of notice in recent years as a powerful revenue generator for online media outlets. Using this model, there’s potential for associations to gain a nondues revenue source—but it’s going to require that your organization do its homework. As I noted last week, digital advertising has a lot of issues at the moment—and some of those issues will take quite a bit of time to solve.

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How to Create a Winning Event Marketing Strategy

Events hold the power to create lasting impressions and meaningful connections. They are not only occasions for celebration but also valuable marketing opportunities. Event marketing has become an essential component of successful business strategies, enabling organizations to engage with their target audience and create memorable experiences. However, behind every successful event lies a well-thought-out marketing strategy.

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Want to engage millennials? Don’t call them “activists.”

Achieve

It’s no secret that millennials (those born 1980-2000) want to do good. To this generation, social issue engagement is much more than an action; instead, it is engrained in their very identities. They want to give their time, money and skill to the causes they’re passionate about, and they want to feel that their involvement makes a difference. We’ve heard these statements from millennials themselves, and we have reported on them throughout the entirety of the Millennial Impact Project.

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Florida Bar Association Gives Young Adults a Legal Heads-Up

Associations Now

Last year, the Florida Bar launched a website called #JustAdulting to make relevant legal information easy to access for people who are just turning 18. Now the association is bringing the idea to Apple’s App Store and the Google Play Store. The legal system can seem confusing or often impenetrable to someone without any experience with it—especially someone just barely considered an adult by law.

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Tuesday Buzz: Speed Up Membership Growth

Associations Now

Encourage membership growth by addressing potential trouble spots in your membership experience. Also: How to write the perfect Instagram caption. Are you struggling with membership growth? Your association may have weak spots within the universal stages of the membership experience. The Wild Apricot blog details those eight specific stages to help you plug any leaks in your membership faucet.

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NCAA “Reluctantly” Ends North Carolina Ban After HB2 Repeal

Associations Now

The collegiate athletic association said that it would consider the state once again for championship games, days after the controversial law was repealed. The NCAA emphasized, however, that if antidiscrimination safeguards aren’t met, it will continue to place events elsewhere. The University of North Carolina’s win in the NCAA men’s basketball championship Monday night isn’t the only reason many in the state are celebrating today.

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The Ultimate Guide to Monetizing Customer Learning

Every decision that goes into your learning monetization strategy matters for your organization’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.