Higher Logic
DECEMBER 6, 2018
In the 2018 Membership Marketing Benchmarking Report from Marketing General, Inc., associations surveyed revealed the most common level of segmentation for their member marketing efforts: 55% – Membership level/type. 32% – Demographic-based. 29% – Job/occupation-based. How are you segmenting your members? These numbers suggest some missed opportunity.
GrowthZone
DECEMBER 6, 2018
“Leverage the strength that you have: that no one else can be you.” – Todd Wheatland. When it comes to association marketing, differentiation is key. Identifying what makes your brand unique is critical to a successful strategy. The GrowthZone Marketing Toolkit is a collection of three critical resources developed specifically for association professionals.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Associations Now
DECEMBER 6, 2018
Beyond attendee, what other roles could your conference veterans play in your event? Here are four that will bring value to both them and your association. It’s great to have a group of attendees you can count on to come to your annual conference every year. For many associations, that attendee tenure could be decades-long. And since they’re likely very familiar with your conference, association, and industry, they could be well suited (and willing to participate) in roles that go beyond what ot
Smooth The Path
DECEMBER 6, 2018
How did you meet your good friends? Was it working on a project at work? Was volunteering at your child’s school? Was it playing together on a team in school? Many great relationships get their start through shared work. In fact, work is a great way to make relationships. We become aligned through a common goal. We share the experience. Sometimes conversation comes more naturally when our hands are busy.
Advertisement
Dive deep into essential elements that drive member retention. Learn why members may hesitate to renew. Discover actionable techniques to encourage their return and foster lasting engagement. Uncover reasons members choose not to renew. Learn effective tactics to elevate member engagement and communication. Explore methods to encourage member renewal and active participation in your association Download now to take charge of your membership retention strategy!
Association Success
DECEMBER 6, 2018
…and it represents a positive and supportive team culture. I started bringing my dog Amy into the office shortly after adopting her. Being an older dog, with a laid-back personality and an affinity for people, I had a feeling she would be a good fit with the team. To be quite honest, I had other, more selfish, reasons for wanting her with me at work: the forlorn expression on her face whenever my husband and I tried to leave each morning was tugging at my heartstrings, and I wanted to do whateve
Association Universe brings together the best content for association members and organizers from the widest variety of industry thought leaders.
.png)
|
Effective Database
DECEMBER 6, 2018
(Photo by Jason Rosewell on Unsplash) Signal-to-noise ratio, formally used, applies to electricity and engineering, and refers to how much of a desired signal is being received, versus how much background noise is coming through. The same thing applies to your database. The signal is your good data; the noise is your bad data. I’ve argued for years that the higher your signal-to-noise ratio in your database, the more likely you are to enter the cycle of doom, where staff will no longer t
Associations Now
DECEMBER 6, 2018
Meetings can easily get sidetracked. The ELMO technique can reign in the conversation and keep the meeting productive. Also: Let data guide organizational tech improvements. We’ve all been in meetings that go off the deep end—that is, a meeting that gets undeniably off topic to the point of no return. That’s where ELMO comes in. “No, I’m not talking about the cute red Muppet.
Association Adviser
DECEMBER 6, 2018
Guillermo Ortiz de Zarate didn’t anticipate transforming the way an association services its members. He also didn’t anticipate creating a software platform that aims to create strong, diverse teams, or to be living in the United States as long as he has, but here he is — and his colleagues at the National Council of Architectural Registration Boards (NCARB) are grateful for his trust-based approach to management and technology.
Associations Now
DECEMBER 6, 2018
The American Academy of Family Physicians is creating a new membership category for recent medical school graduates in the U.S. who have yet to find a residency position. Previously, only international graduates could maintain their membership during this transition. For years, the American Academy of Family Physicians had a gap in its membership structure that left out some recent graduates—but the academy is looking to fix that with a new tier.
Advertisement
Events hold the power to create lasting impressions and meaningful connections. They are not only occasions for celebration but also valuable marketing opportunities. Event marketing has become an essential component of successful business strategies, enabling organizations to engage with their target audience and create memorable experiences. However, behind every successful event lies a well-thought-out marketing strategy.
.png)
Associations Now
DECEMBER 6, 2018
Rundown Attendees: 1,500. Sponsors: 30. Exhibitors: 15. The Association for Information Systems’ International Conference on Information Systems 2018 begins next week in San Francisco. Attendance is expected to be 1,500. About 1,500 academics and information systems professionals will make their way to San Francisco next week to discuss cutting-edge research, get to know their peers, and hear from industry leaders.
Expert insights. Personalized for you.
189 
Let's personalize your content