Mon.Oct 07, 2024

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Data-Driven Strategies to Revolutionize Your Association’s Content Marketing

Association Analytics

The role of the marketer – particularly in associations, and especially focusing on content delivery – has changed drastically over the last decade, perhaps and only seems to be speeding up. Associations are facing an issue of an increasingly digitized membership, and need to roll with the times to make sure their messaging and content reach the right eyes and ears, at the right time.

Content 169
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How to Start a Car Club in 8 Steps + Tips to Grow Your Club

Wild Apricot

Learn how to start a car club with our step-by-step guide! From organizing your first meeting to growing your membership, discover essential tips and strategies for building a thriving car club community.

Tips 195
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Why Associations Need To Be Ready To Make Strategic Use of AI

Associations Now

Artificial intelligence is emerging as a potential asset for associations in a time where doing more with less has become increasingly important. With capabilities ranging from data analysis to content management, AI-powered tools can help associations make the most of their unique subject matter expertise, deliver better services for their membership, and stay competitive in an ever-changing landscape.

Tools 98
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Learn about HubSpot's new AI-powered Breeze

HighRoad Solution

For those on HubSpot, or interested in HubSpot, you probably already know that the CRM power player held its flagship INBOUND conference in late September. The event, which over the years has cornered the market as the innovation incubator to attend if your role sits within the rev strategy and ops space, once again didn’t disappoint. New product launches flanked the hundreds of educational sessions from leaders and celebrities alike.

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The Power of Community: Why a Branded Community is a Must-Have for Every Association

Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.

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How Creating a Custom GPT Can Help Automate Tedious Tasks and Save Time 

MatrixG

Listen to this article I’m always on the lookout for ways to make life easier for myself and my clients. Recently, as I was using Chat GPT to summarize the transcript of my monthly MatrixMaxx AMS Q&A session , I realized that the process I use every time was the same. I could probably create a custom GPT to both make the process faster and also have the results be more consistent from month to month.

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