Wed.Jul 20, 2016

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4 Common Website Problems that Cost You Members and Revenue

Wild Apricot

If you're not growing your membership or generating the kind of revenue you want, your website could be a major culprit. In fact, most membership organizations suffer from at least one major website problem. The good news is, fixing these website issues is probably a lot easier than you might think.

Revenue 164
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The Art of Newsjacking

Higher Logic

You have a plan for your posts, whether for a blog or a community. The plan is orderly. It allows you time to prepare things. Meanwhile, news is happening. Your readers are reading about what Donald Trump just said about the judge in the Trump University trial, how a majority of Britons want to leave the EU, and how five police were killed in an ambush in Dallas.

Kentucky 139
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8 things to consider when communicating difficult messages to members

Optimist Consulting

I was delighted to be invited to speak at MemberWise’s Membership Excellence 2016 conference recently about a project I worked on for the Royal Statistical Society , which delivered some difficult messages around fees and membership category changes. The 9 month project went well, with members accepting the changes and retention standing up. Here are my reflections on what you need to consider when communicating difficult messages to members.

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Tipping Point

Virtual

It’s been over 15 years since Malcom Gladwell wrote “The Tipping Point.” Gladwell defined the tipping point as “the moment of critical mass, the threshold, the boiling point.”. As much as it’s defined as a “point,” it’s often tough to define a precise moment of time when something tips. Except this week. You see, a week ago someone asked me “Does your son play Pokémon Go?

Tips 100
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Ultimate Guide to Monetizing Association Member Education

Unlock More Profit and Smarter Packaging for Member Learning Every decision that goes into your learning monetization strategy matters for your association’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.

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5 surprising facts from Think’s Re:member 4 survey into membership communications

Optimist Consulting

Think is one of the UK’s leading specialist publishers for membership organisations and since 2011 it has conducted Re:member, a large annual survey of communications leaders in UK professional membership organisations. The results give a cumulative insight into best practice when communicating with a professional membership community, and the challenges that membership communications professionals face.

Survey 109

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Avoid These Hazardous Conference Planning Thinkholes [Part 2]

Velvet Chainsaw

Ever run your car over some severe potholes? It can do some major damage to your tires. And to your vehicle too. Potholes can be an expensive problem for both drivers and cities. Just like potholes, conference planning thinkholes can be an expensive problem for your event. They can create some major cavities and damage to your participants’ conference experience.

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Another Look at Freemium for Association Memberships

Associations Now

Evernote, a poster child for the freemium model, is showing signs of struggle, but associations may be better equipped to make the buzzy business model work. In 2010, Evernote CEO Phil Libin delivered a perfect summation of the freemium business model, a money quote unassailable for its utter simplicity : “The easiest way to get 1 million people paying is to get 1 billion people using.” Six years later, Evernote is still at it, having graduated from startup darling to the sprawling i

Revenue 59
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New Article Posted – 80% is Good Enough

Effective Database

In order to be successful with your AMS selection, there are two key points to keep in mind: . No system can provide everything that you’ve identified as a functional need. (If such a system DID exist, I would own it, and be VERY rich!). You’re in very good shape if you can get 80% of your functional needs met while still staying within your budget.

System 43
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IT Group: Pokémon Go Poses “Rogue” Risk to Company Networks

Associations Now

The International Association of IT Asset Managers says the buzzworthy augmented-reality game introduces too many security risks to be allowed on corporate- or employee-owned devices. Is Pokémon Go too much of a risk to your organization’s network? The International Association of IT Asset Managers thinks so. This week, IAITAM called on IT departments around the country to ban the app from their corporate devices—those provided by employers as well as employee devices connected to e

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2024 Association Survey Results Report

2024 Association Survey Results Report For the 10th year, association professionals across the U.S. and Canada provided a look at the inner workings of their organizations when they replied to GrowthZone’s annual survey. Read the 2024 survey results report to see how your association compares: Top Challenges Retention Rates Non-Renewal Reasons Automatic Renewals Reinstatement Strategies Member Engagement Changes & Strategies Why Members Join Non-Dues Revenue Sources Dues Increases, and more

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What Associations Need to Lead & Succeed in ‘Digital’

.orgCommunity

From : Blog Entry >> Heather's Blog Entry Thanks to digital advancements, business as usual is no longer an option for associations. Not evolving means not surviving. But how exactly can associations transform and thrive in the digital age? “Association leaders must use digital to change not just ‘how’ but also ‘what’ you do in your jobs,” says Sharon Rice, principal of Art of Planning Consulting and APICS’ former vice president of strategy, at the “Leading Digital: From Strategy to Executive” p

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Law Enforcement Group Addresses Current Events at Training Conference

Associations Now

In light of recent events between police and the community, the National Organization of Black Law Enforcement Executives modified the focus of its 40th Anniversary Training Conference, taking place this week in Washington, DC. High-profile shootings in Dallas; Baton Rouge, La.; and Falcon Heights, Minn. over the past few weeks have ignited relations between cops and the communities they serve.

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Smoking in Films: MPAA Raises Free-Speech Concerns in Legal Battle

Associations Now

Should MPAA ratings be considered a form of free speech? The association thinks so, and it’s pushing forth that argument as it battles a lawsuit that aims to ban smoking in films that aren’t rated R or NC-17. A couple of months ago, India was grappling with critics who hoped to ban smoking in Bollywood films. Hollywood, as it turns out, is knee-deep in a similar controversy.

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Advertisers Group: Here’s Our Strategy to Boost Transparency

Associations Now

In a set of recommendations that follow up on a report critical of the lack of transparency in the ad world, the Association of National Advertisers outlined specific steps that should be taken to mend flawed relationships with industry stakeholders—including recommended contract guidelines. The ANA guidelines have a competing group that represents ad agencies looking for some common ground.

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Measuring the ROI of Enterprise Learning for Customers, Partners, and Professionals

Prove the ROI of Learning Struggling to measure the business impact of learning initiatives? Try our three-pillar approach to show the true value of learning, backed by stories from real businesses like yours. Make 2024 the year of ROI!