Associations Now
JULY 29, 2019
A recent Gartner report reveals that the biggest perceived risks in tech these days are related to the quickening pace of change. But is the real issue your organization’s inability to find its footing? Associations are facing a lot of risks, but one that isn’t discussed much as it should be is the treadmill effect, or the quickening pace of innovation.
Achurch
JULY 29, 2019
Part 3 of 3. If you tuned in to the first two parts of this three part blog series on associations transitioning to a virtual workplace, you’ve already read about why and how The National Council of Teachers of English (NCTE) has been working to transition to a virtual workplace. In this last segment, two staff members were interviewed and asked to share their perspectives.
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Associations Now
JULY 29, 2019
Research shows that taking a big risk in your marketing campaigns has big payoff opportunities. Also: a data scientist’s take on how to fix data errors. Want your marketing initiatives to stand out? Be brave with your campaigns. Research from Effie Worldwide, the group behind the marketing industry’s Effie Awards, surveyed 6,000 campaigns to see what makes marketing most effective.
Association Adviser
JULY 29, 2019
Water is life. Working in the water industry has been a way of life for Michele Grenier, executive director of the Ontario Water Works Association (OWWA) since 2016. Her unique background and longtime involvement with OWWA serves her well as she and the association strive to create an environment of open knowledge exchange that helps […]. The post Water, and Keeping an Association Relevant, is a Way of Life appeared first on Association Adviser.
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Dive deep into essential elements that drive member retention. Learn why members may hesitate to renew. Discover actionable techniques to encourage their return and foster lasting engagement. Uncover reasons members choose not to renew. Learn effective tactics to elevate member engagement and communication. Explore methods to encourage member renewal and active participation in your association Download now to take charge of your membership retention strategy!
HighRoad Solution
JULY 29, 2019
Marketing communications usually contain an email opt-out option, which is generally a link at the end that says “unsubscribe.” Of course, you hope that none of your recipients ever click the unsubscribe link. But what if they do?
Association Universe brings together the best content for association members and organizers from the widest variety of industry thought leaders.
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HighRoad Solution
JULY 29, 2019
Marketing communications usually contain an email opt-out option, which is generally a link at the end that says “unsubscribe.” Of course, you hope that none of your recipients ever click the unsubscribe link. But what if they do?
ReviewMyAMS
JULY 29, 2019
We are beyond excited about ASAE 2019 in Columbus, OH in a few weeks! Why? Because we get to celebrate YOU! The amazing association community: All 1000+ reviewers, AMS partners, industry supporters and thought leaders that have given time to ReviewMyAMS. We want to THANK YOU for making ReviewMyAMS such a success! So we're offering $1,000! Wait, what?
Associations Now
JULY 29, 2019
A recent report finds that cyberbullying is on the rise, particularly among young girls. Helping to tackle these issues are an array of nonprofits, as well as supporters with school groups. The rise of cyberbullying has only worsened in recent years, and the impact is being felt by girls much more than boys. That’s according to recent research from the National Center for Education Statistics, which reported recently that three times as many girls (21 percent) reported being harassed using text
.orgCommunity
JULY 29, 2019
When you sign a consulting contract on the dotted line, the stakes are high. You’ve called in the experts to guide a project that will have a significant impact on your association’s future. It’s almost always a highly visible, big-ticket item. People across the organization are invested in a positive outcome. None more so than the leaders who evaluate your own performance—the board of directors.
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Events hold the power to create lasting impressions and meaningful connections. They are not only occasions for celebration but also valuable marketing opportunities. Event marketing has become an essential component of successful business strategies, enabling organizations to engage with their target audience and create memorable experiences. However, behind every successful event lies a well-thought-out marketing strategy.
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Disciple Media
JULY 29, 2019
So, you’ve decided to build a community app for your brand. It’s a great choice too, given that almost everyone now owns a smartphone, with social media accounting for a huge portion of the time spent on the small screen. Already, more than half of all small businesses owned by millennials alone have a mobile app to empower stronger engagement and social shopping experiences.
Eric Lanke
JULY 29, 2019
I've been invited to speak at an upcoming conference I'm attending on how my association is successfully working to develop a better educated workforce for the industry we represent. I won't be speaking alone, since this is not a challenge that confronts only my industry. I'll be part of small panel of others, each of whom is trying to tackle the problem facing their industry in their own way.
Effective Database
JULY 29, 2019
I’ve written elsewhere about the value of data integrity reports. But one of the most common complaints I hear from my clients is that the actual list of reports within their AMS is so unwieldy, they wind up creating new reports (or queries) because they don’t really know what reports they have or what they do. That’s why I was pleasantly surprised to see that one AMS vendor, Euclid Technologies, has created a “Report Review,” that, by their words, “users can
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