Daily Buzz: Don’t Ask Members What They Want. Ask This Instead.
Associations Now
DECEMBER 9, 2019
For real innovation, associations need to foresee members’ biggest goals and problems. Also: how “low-impact” meeting menus contribute to a greener world. What do your members want? You could ask them, sure—but real innovation comes from solving problems members don’t realize exist yet. “We didn’t all know we wanted to be able to carry thousands of songs around in our pockets until [Apple] showed us the iPod,” Elizabeth Weaver Engel, CEO of Spark Consulting, said in an interview with Association
Let's personalize your content