Mon.Dec 09, 2019

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Daily Buzz: Don’t Ask Members What They Want. Ask This Instead.

Associations Now

For real innovation, associations need to foresee members’ biggest goals and problems. Also: how “low-impact” meeting menus contribute to a greener world. What do your members want? You could ask them, sure—but real innovation comes from solving problems members don’t realize exist yet. “We didn’t all know we wanted to be able to carry thousands of songs around in our pockets until [Apple] showed us the iPod,” Elizabeth Weaver Engel, CEO of Spark Consulting, said in an interview with Association

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Why it’s not good enough to ask what members want

Association Success

When Elizabeth Weaver Engel thinks about what members want, two quotes come immediately to mind. . The first is attributed to Henry Ford: “If I had asked people what they wanted, they would have said faster horses.”. And the second comes from tech giant Steve Jobs: “People don’t know what they want until you show it to them.”. Put another way: You really shouldn’t be asking your members what they want.

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Pro Rodeo Association Launches Youth League

Associations Now

The Professional Rodeo Cowboys Association is targeting youth ages 8 to 19 with a new league that will hold its first finals event at a major football stadium in March. Thanks to a new association initiative, the next generation of professional rodeo athletes is going to have a lot of experience on the big stage at a young age. Last week, the Professional Rodeo Cowboys Association (PRCA) announced the introduction of a subsidiary organization, the Jr.

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Dear Santa: Our Wish List for Associations in 2020

Membersuite

2020 always seemed so far off in the future, but now it’s just around the corner. Add a dash of forward-thinking to your holiday spirit this year with our wish list to Santa. Here’s what we’d like to see under the tree for associations in 2020.

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Ultimate Guide to Monetizing Association Member Education

Unlock More Profit and Smarter Packaging for Member Learning Every decision that goes into your learning monetization strategy matters for your association’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.

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Report: Magazines Keeping Momentum in Digital Climate

Associations Now

A new report from magazine industry group MPA shows that even as declines in audience happen with older mediums, mobile, social media, and digital video are paying off in a big way for magazine publishers. The magazine industry is finding its footing in the digital world—and its print legacy might even help give those existing brands a leg up online.

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Stop Kicking the Can Down the Road: The Dangers of Technical Debt

Associations Now

It can feel like you’re saving money by delaying a technical fix or update, but in reality, you may be setting yourself up for bigger costs later on, according to speakers at the ASAE Technology Exploration Conference last week. It may not look like it, but your office is likely full of things that are slowly decaying—and without a plan, it could prove a real danger down the road.

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