Mon.Dec 09, 2019

Pro Rodeo Association Launches Youth League

Associations Now

The Professional Rodeo Cowboys Association is targeting youth ages 8 to 19 with a new league that will hold its first finals event at a major football stadium in March.

2 Festive Ways to Engage Your Members This December

MembersClicks

Though December is a busy month, it’s also typically a fun month. There are festive tunes playing on the radio, seasonal sweets lining the grocery store aisles (white chocolate peppermint bark, anyone?!), and holiday movies marathoning on TV.among many other things.

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Report: Magazines Keeping Momentum in Digital Climate

Associations Now

A new report from magazine industry group MPA shows that even as declines in audience happen with older mediums, mobile, social media, and digital video are paying off in a big way for magazine publishers.

Why it’s not good enough to ask what members want

Association Success

When Elizabeth Weaver Engel thinks about what members want, two quotes come immediately to mind. . The first is attributed to Henry Ford: “If I had asked people what they wanted, they would have said faster horses.”. And the second comes from tech giant Steve Jobs: “People don’t know what they want until you show it to them.”. Put another way: You really shouldn’t be asking your members what they want. Innovation comes from solving a problem and creating something that doesn’t exist yet. “In

AMC-Managed Organizations are More Stable than Standalone Organizations

Why do organizations managed by Association Management Companies outperform standalone organizations? This paper seeks to answer that question through the results of a study examining the rates of change in the length of chief staff executive tenure and changes in office locations of membership-based organizations between 2009 and 2015.

Daily Buzz: Don’t Ask Members What They Want. Ask This Instead.

Associations Now

For real innovation, associations need to foresee members’ biggest goals and problems. Also: how “low-impact” meeting menus contribute to a greener world. What do your members want? You could ask them, sure—but real innovation comes from solving problems members don’t realize exist yet. “We

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Stop Kicking the Can Down the Road: The Dangers of Technical Debt

Associations Now

It can feel like you’re saving money by delaying a technical fix or update, but in reality, you may be setting yourself up for bigger costs later on, according to speakers at the ASAE Technology Exploration Conference last week.

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Create a community app. Your step-by-step guide.

Disciple Media

“Download our app.” An all too familiar phrase. Why is this so important to businesses? They probably already have a website, a blog, and are on at least a few social media platforms. Your customers and potential customers can certainly find you, no? Well, yes, they can, but they don’t want to do it that way anymore. Consumers are on their mobile devices, not at home on their PC’s or laptops. And who wants to pull up your website or blog on those tiny screens? No one.