YourMembership
FEBRUARY 14, 2017
5 strategies to engage members in your online community I recently presented a webinar about “5 Strategies to Engage Members in Your Online Community.” We uncovered the top reason why members join your association is for connections. Members want to connect to their peers and colleagues. They want to belong to your online community. It’s […].
Higher Logic
FEBRUARY 14, 2017
You’ve spent countless hours interviewing members and pouring over data. You’ve researched techniques, combed the internet for tools, and finally come up with a solution. The best way for your association to provide long-term value to members is with an online community. It’s perfect. You can increase non-dues revenue with an online store, deliver benefits with user-generated content, and engage members with discussion forums and blog posts.
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Smooth The Path
FEBRUARY 14, 2017
Related: It is easy to say we love our members but… A love poem for associations [cartoon]. We should value the members who value the association the most. The post Adding More Love to Our Associations appeared first on Smooth The Path.
Associations Now
FEBRUARY 14, 2017
172K The number of people who downloaded the Women’s March app in the week prior to the event, according to DoubleDutch Chief Marketing Officer Emily He. The app was so popular that it has maintained a following in the weeks after the event. Organized on the fly with volunteer help—much like the event it was designed for—the official app for the Women’s March on Washington is a tale of employee passion pushing an idea forward—and a company following the lead.
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Dive deep into essential elements that drive member retention. Learn why members may hesitate to renew. Discover actionable techniques to encourage their return and foster lasting engagement. Uncover reasons members choose not to renew. Learn effective tactics to elevate member engagement and communication. Explore methods to encourage member renewal and active participation in your association Download now to take charge of your membership retention strategy!
Association Adviser
FEBRUARY 14, 2017
Our recent reader poll may have seemed like it was penned by Captain Obvious, but our staff enjoys getting back to basics every now and then and taking a look at the foundations of association life. One of those foundations is why members attend events, which often play a central role in an association’s operations. Events are a major conduit for members to meet and grow professional relationships and friendships.
Association Universe brings together the best content for association members and organizers from the widest variety of industry thought leaders.
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Beth Kanter
FEBRUARY 14, 2017
Do You Really Need a Nonprofit Mentor? Guest Post by John Haydon. The nonprofit sector is a strong and vibrant community full of people willing to help each other out. And now more than ever, it’s important to come together and work as allies and mentors. The value of being mentored seems pretty obvious: new skills, confidence, friendship, etc. And in fact, the research shows that people who are mentored get more job promotions and earn more than people who aren’t.
Associations Now
FEBRUARY 14, 2017
The second-annual National Bagel Eating Contest hopes to bring awareness to the fledgling National Bagel Association. Its CEO wants the contest to one day bookend the group’s annual conference. Adele wasn’t the only one to scoop up awards last Sunday. David Brunelli of Philadelphia walked away from the National Bagel Association ’s second-annual National Bagel Eating Contest in New York with a $500 cash prize and the title of “National Bagel Eating Champion” for gobbling down 11 bagels in eight
WBT Systems
FEBRUARY 14, 2017
Every relationship passes through different stages from first meeting to real, lasting love. Your relationship with your organization’s Learning Management System is no different. On this Valentine’s Day, instead of plying you with sweet treats that may inspire a strong initial attraction that will fizzle out over time, we want to walk you through the 4 stages of truly falling in love with your LMS, and making sure your learners do the same.
Associations Now
FEBRUARY 14, 2017
A new report from the diversity-focused nonprofit Open MIC finds that many racial groups remain underrepresented in the technology industry compared with their overall share of the workforce. As the title of its new report states, the nonprofit Open MIC wants to break the mold of a tech industry that has struggled with diversity. With tech defining every part of modern life, the group is hoping to highlight an issue that has dogged Silicon Valley giants and venture capitalists alike. “Tech
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Events hold the power to create lasting impressions and meaningful connections. They are not only occasions for celebration but also valuable marketing opportunities. Event marketing has become an essential component of successful business strategies, enabling organizations to engage with their target audience and create memorable experiences. However, behind every successful event lies a well-thought-out marketing strategy.
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Associations Now
FEBRUARY 14, 2017
Two Scottish distillers groups have joined together to bolster the reputation and quality of the Scotch Whisky industry. In light of recent industry growth, the Scotch Whisky Association (SWA) and the Scottish Craft Distillers Association (SCDA) have partnered together to better support distillers. The joint effort will reinforce the reputation of the Scotch Whisky industry as well as allow for better exchange between established distilleries, who can share branding and expanding techniques and
Associations Now
FEBRUARY 14, 2017
Event professionals need a well-considered emergency plan should a serious crisis occur during a meeting. Also: Don’t count out the benefits of nonprofit mentors. Meeting planners strategize for any number of event problems including bad WiFi and no-show caterers. But what they may not account for are true disasters such as cyberattacks, terrorism, flooding, or tornadoes.
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