Higher Logic

JULY 2, 2018

Two weeks ago, I attended the Forrester Customer Experience forum in New York City. The forum focused on leveraging Forrester’s recent research to help customer experience (CX) professionals deliver better CX. What does CX have to do with communities, you may ask? Quite a lot, as I suspected and then confirmed while at the show. Forrester conducts an annual survey measuring CX across various industries.

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New York City New York Survey Industry 120

Association Success

JULY 2, 2018

From efficiency to analysis, AI has helped us develop our content offerings. What comes to mind when you think about Artificial Intelligence? Is it images of robots, machinery, and science fiction movies? In fact, AI has already made its way into our homes and offices, and that is great news, because it is successfully automating processes and taking care of the most arduous of tasks.

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Conference Analysis Tools Content 66

Membersuite

JULY 2, 2018

What can the American Revolution teach us about event planning? Plenty! Let's discuss how to take control over your events and ensure their success.

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Event Planning How To 61

Eric Lanke

JULY 2, 2018

I have to take issue with Amanda Kaiser of the Smooth the Path blog, who said in a recent post that trade associations don't really have organizational memberships. Your key contact member understands that some of their colleagues at their organization can be members. But, most often when they think about the value of the association, they are not thinking about the value to their colleagues, or even the value of the membership to their organization, they are thinking about the value of the memb

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Committee Recruiting Recruitment Products 113

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Every decision that goes into your learning monetization strategy matters for your organization’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.

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