What is a Marketer’s Most Valuable Trait?
APRIL 20, 2017
Is it good writing skills? Is it a design eye? Empathy. I decided to attend a session of an entrepreneurship conference that sounded really intriguing, despite having no real idea of what it was going to be about. It was (rather long-windedly) called, “E is for Empathy: What Every Entrepreneur Needs to Know About Business Anthropology.”. When I walked into the room I could see I was a few minutes late, as the speaker was already on slide 2 of her presentation.