Thu.Apr 20, 2017

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How education protects organizations from fiascos.

YourMembership

United Airlines farce could’ve been alleviated or stopped with some proper employee training. United Airlines recently landed itself into an escalating PR nightmare, and it hasn’t yet left people’s minds or tweets. How could it? A graphic video of Dr. David Dao was forwarded, copied, shared and tweeted globally in a fury of consumer backlash. […].

Education 218
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The Lesson of Llandudno

Virtual

I went to the beach last week. That’s nothing new for me—I surf year-round in New Hampshire, sometimes trudging through snow to get to the beach. This beach was a bit farther away from my usual surf spot. While I was in Africa for the PCI Security Standards Council’s annual Middle East & Africa Forum , I took a day to get to surf at Surfer’s Corner in Muizenberg and hit the sand at Llandudno Beach in Cape Town.

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What Can Community Professionals Learn from Influencer Marketing?

Higher Logic

Imagine your user conference is in Cleveland, and LeBron James sent a tweet, welcoming your customers to his city. Or Google’s Sundar Pichai wrote a guest blog post on your community about the future of cloud computing. Do you think your customers would be excited? Community professionals often struggle to finds ways of getting one piece of content - a tweet, a video, a blog post, or a discussion thread - to capture your members’ attention, pushing them to engage more.

Marketing 159
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Professional Development for Millennials (and Everyone Else Too)

Association Adviser

Sarah Sain, Naylor Association Solutions. Millennials: You know them well, those 73 million professionals born between 1980 and 1996 who are now an integral part of the American workplace. They’re working their way up the ladder in organizations across the country and becoming members and leaders in your association. Yet, they still get a bad rap. It’s a myth that millennials feel entitled to a better title and more pay for simply doing their jobs.

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Ultimate Guide to Monetizing Association Member Education

Unlock More Profit and Smarter Packaging for Member Learning Every decision that goes into your learning monetization strategy matters for your association’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.

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Crowdfunding Industry Group Launches Expert Community

Associations Now

The Crowdfunding Professional Association is working to take advantage of new federal rules allowing individuals to participate in equity funding of new ventures. Its new expert community is targeted at those looking to launch a campaign. It’s hard to get a crowdfunding effort off the ground, but the key to success might be to have some smart people in your corner to help guide the campaign.

More Trending

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What is a Marketer’s Most Valuable Trait?

Association Success

Is it good writing skills? Is it a design eye? Empathy. I decided to attend a session of an entrepreneurship conference that sounded really intriguing, despite having no real idea of what it was going to be about. It was (rather long-windedly) called, “E is for Empathy: What Every Entrepreneur Needs to Know About Business Anthropology.”. When I walked into the room I could see I was a few minutes late, as the speaker was already on slide 2 of her presentation.

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New Tool Lets HR Test Applicants’ Cybersecurity Skills

Associations Now

As the cybersecurity skills gap persists, a new training and testing program can help bridge that gap, while providing a recruitment and retention tool for HR departments. In an age when data breaches are all but inevitable and the public remains undereducated in cybersecurity , organizations are struggling to close the cybersecurity skills gap in their workforce.

Tools 65
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How To Avoid Becoming Addicted To Your Mobile Phone

Beth Kanter

I have been reading Irresistible: The Rise of Addictive Technology and the Business of Keeping Us Hooked by Adam Alter, a professor of marketing at NYU. The book is about our behavioral addictions to our smartphones, video games, social media, and email and how to break them. He describes the “Ludic Loop,” a cycle of repeating the same activity because every so often you get a reward.

How To 60
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Conference Circuit: Supply and Demand

Associations Now

Rundown Attendees: 1,600. Keynotes: 3. The Industrial Supply Association’s Annual Convention 2017 starts this weekend in Denver. Around 1,600 are expected to attend. Close to 1,600 distributor-wholesalers, suppliers, industrial manufacturers’ representatives, and service providers in the maintenance, repair, operations, and production industry will make their way to Denver in the next few days to network with industry peers, meet new trading partners, preview products, and hear presentatio

Denver 63
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2024 Association Survey Results Report

2024 Association Survey Results Report For the 10th year, association professionals across the U.S. and Canada provided a look at the inner workings of their organizations when they replied to GrowthZone’s annual survey. Read the 2024 survey results report to see how your association compares: Top Challenges Retention Rates Non-Renewal Reasons Automatic Renewals Reinstatement Strategies Member Engagement Changes & Strategies Why Members Join Non-Dues Revenue Sources Dues Increases, and more

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African-American Film Critics Honor Prince’s Cinema Legacy

Associations Now

Late R&B icon Prince did something most of his musical contemporaries could only dream of: He starred in a critically acclaimed hit film that won an Oscar and even spent some time behind the camera as a director. The African-American Film Critics Association will celebrate his cinematic legacy at events through the end of the month. The loss of music icon Prince Rogers Nelson, who died one year ago this week , still runs deep for millions of devoted fans.

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Thursday Buzz: VIP Experiences That Drive Revenue

Associations Now

People are happy to pay a little more for VIP experiences. Here’s how special advantages could benefit both your attendees and your association. Also: How to think about the changing nature of knowledge in the digital age. Plenty of meeting attendees are looking for a premiere experience. By providing a few extra perks, you can deliver a special conference experience to those members and boost your own revenue at the same time.

Revenue 53
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4 Internal Control Policies That Will Reduce Your Association’s Risk

Associations Now

Unfortunately, fraud can happen at any association, but implementing these four controls will help mitigate that risk. I listened to a great webinar on Maximizing Internal Controls in Your Nonprofit: A Guide for Even the Most Pure. Host Ruth McCambridge of Nonprofit Quarterly introduced the webinar by saying this: “My experience has been that sometimes organizations—if they overlook internal controls—sometimes it’s because they don’t know what they need to know, but sometimes it’s because they j

Review 51