Thu.Apr 20, 2017

The Lesson of Llandudno

Association Management

I went to the beach last week. That’s nothing new for me—I surf year-round in New Hampshire, sometimes trudging through snow to get to the beach. This beach was a bit farther away from my usual surf spot.

How education protects organizations from fiascos.

YourMembership Blog

United Airlines farce could’ve been alleviated or stopped with some proper employee training. United Airlines recently landed itself into an escalating PR nightmare, and it hasn’t yet left people’s minds or tweets. How could it?

What Can Community Professionals Learn from Influencer Marketing?

Higher Logic

Imagine your user conference is in Cleveland, and LeBron James sent a tweet, welcoming your customers to his city. Or Google’s Sundar Pichai wrote a guest blog post on your community about the future of cloud computing. Do you think your customers would be excited?

How To Video Series: How Do I Know If My Video Is Any Good?


I was part of a team that filmed a series of short how-to videos with 5:00 Films & Media as they prep for their first #MMCCon. I’ll be posting a few of the videos for you here in the run up to the conference – because these guys are awesome and they really know their stuff. Enjoy!

Crowdfunding Industry Group Launches Expert Community

Associations Now

The Crowdfunding Professional Association is working to take advantage of new federal rules allowing individuals to participate in equity funding of new ventures. Its new expert community is targeted at those looking to launch a campaign.

More Trending

Professional Development for Millennials (and Everyone Else Too)

Association Adviser

Sarah Sain, Naylor Association Solutions. Millennials: You know them well, those 73 million professionals born between 1980 and 1996 who are now an integral part of the American workplace.

Boosting Webinar Attendance and Participation: 4 Tips for Association Pros


Is your association conducting educational webinars? If not, we highly recommend doing so, as they’re great for boosting member engagement and showcasing your organization’s value (as a thought leader and source of industry-related content/best practices).

New Tool Lets HR Test Applicants’ Cybersecurity Skills

Associations Now

As the cybersecurity skills gap persists, a new training and testing program can help bridge that gap, while providing a recruitment and retention tool for HR departments.

What is a Marketer’s Most Valuable Trait?

Association Success

Is it good writing skills? Is it a design eye? Empathy. I decided to attend a session of an entrepreneurship conference that sounded really intriguing, despite having no real idea of what it was going to be about. It was (rather long-windedly) called, “E is for Empathy: What Every Entrepreneur Needs to Know About Business Anthropology.”. When I walked into the room I could see I was a few minutes late, as the speaker was already on slide 2 of her presentation.

Thursday Buzz: VIP Experiences That Drive Revenue

Associations Now

People are happy to pay a little more for VIP experiences. Here’s how special advantages could benefit both your attendees and your association. Also: How to think about the changing nature of knowledge in the digital age. Plenty of meeting attendees are looking for a premiere experience.

Conference Circuit: Supply and Demand

Associations Now

Rundown Attendees: 1,600. Keynotes: 3. The Industrial Supply Association’s Annual Convention 2017 starts this weekend in Denver. Around 1,600 are expected to attend.

African-American Film Critics Honor Prince’s Cinema Legacy

Associations Now

Late R&B icon Prince did something most of his musical contemporaries could only dream of: He starred in a critically acclaimed hit film that won an Oscar and even spent some time behind the camera as a director.