Thu.Apr 20, 2017

The Lesson of Llandudno

Association Management

I went to the beach last week. That’s nothing new for me—I surf year-round in New Hampshire, sometimes trudging through snow to get to the beach. This beach was a bit farther away from my usual surf spot.

How education protects organizations from fiascos.

YourMembership Blog

United Airlines farce could’ve been alleviated or stopped with some proper employee training. United Airlines recently landed itself into an escalating PR nightmare, and it hasn’t yet left people’s minds or tweets. How could it?

What Can Community Professionals Learn from Influencer Marketing?

Higher Logic

Imagine your user conference is in Cleveland, and LeBron James sent a tweet, welcoming your customers to his city. Or Google’s Sundar Pichai wrote a guest blog post on your community about the future of cloud computing. Do you think your customers would be excited?

How To Avoid Becoming Addicted To Your Mobile Phone

Beth Kanter's Blog

I have been reading Irresistible: The Rise of Addictive Technology and the Business of Keeping Us Hooked by Adam Alter, a professor of marketing at NYU. The book is about our behavioral addictions to our smartphones, video games, social media, and email and how to break them.

How To Video Series: How Do I Know If My Video Is Any Good?

SocialFish

I was part of a team that filmed a series of short how-to videos with 5:00 Films & Media as they prep for their first #MMCCon. I’ll be posting a few of the videos for you here in the run up to the conference – because these guys are awesome and they really know their stuff. Enjoy!

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More Trending

New Tool Lets HR Test Applicants’ Cybersecurity Skills

Associations Now

As the cybersecurity skills gap persists, a new training and testing program can help bridge that gap, while providing a recruitment and retention tool for HR departments.

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5 Things Data Can Tell You About Your Members

Membersuite

Technology has made collecting data a breeze. If your organization uses association management software with strong integration capabilities, it’s even easier. The key is turning that information into insight.

Conference Circuit: Supply and Demand

Associations Now

Rundown Attendees: 1,600. Keynotes: 3. The Industrial Supply Association’s Annual Convention 2017 starts this weekend in Denver. Around 1,600 are expected to attend.

What is a Marketer’s Most Valuable Trait?

Association Success

Is it good writing skills? Is it a design eye? Empathy. I decided to attend a session of an entrepreneurship conference that sounded really intriguing, despite having no real idea of what it was going to be about. It was (rather long-windedly) called, “E is for Empathy: What Every Entrepreneur Needs to Know About Business Anthropology.”. When I walked into the room I could see I was a few minutes late, as the speaker was already on slide 2 of her presentation.

African-American Film Critics Honor Prince’s Cinema Legacy

Associations Now

Late R&B icon Prince did something most of his musical contemporaries could only dream of: He starred in a critically acclaimed hit film that won an Oscar and even spent some time behind the camera as a director.

4 Internal Control Policies That Will Reduce Your Association’s Risk

Associations Now

Unfortunately, fraud can happen at any association, but implementing these four controls will help mitigate that risk. I listened to a great webinar on Maximizing Internal Controls in Your Nonprofit: A Guide for Even the Most Pure.

Thursday Buzz: VIP Experiences That Drive Revenue

Associations Now

People are happy to pay a little more for VIP experiences. Here’s how special advantages could benefit both your attendees and your association. Also: How to think about the changing nature of knowledge in the digital age. Plenty of meeting attendees are looking for a premiere experience.