Mon.Jan 29, 2018

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Step One: Identifying the Megatrends

Eric Lanke

A few weeks ago, in Letting the Future Guide the Present , I provided some background for a Scenario Planning exercise my Board chair and I decided to conduct at our upcoming Board meeting. In case you're not familiar with the term, Scenario Planning is based on the premise that the future does not yet exist. Many strategic planning techniques rely on the group being precisely right about the future they will face and, unfortunately, often result in exactly the opposite: being absolutely wrong.

Survey 100
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Micro-Learning Journey

Association Success

At the Ohio Society of CPAs, we’ve embraced the educational revolution. In our careers, we are learning every day. The promise of new knowledge and challenges helps us get out of bed in the morning and make it to the office raring to go. No one wants a stagnant workplace, where their skills are taken for granted and each day feels the same as the last.

Ohio 62
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Why an Annual Content Plan is Paramount to Member Communication Success

Association Adviser

Part 3 of our 2017 Association Communications Benchmarking Study series. Our annual Association Communications Benchmarking Study revealed that nearly 50 percent of survey respondents say they have a single strategy for communicating with all members: Why is this bad? Chances are your members interact with your association in more than one way. They attend events, open your emails, visit your website, follow you on social media, watch your videos, and participate in meetings at a frequency and l

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Why an Annual Content Plan is Paramount to Member Communication Success

Association Adviser

Part 3 of our 2017 Association Communications Benchmarking Study series. Our annual Association Communications Benchmarking Study revealed that nearly 50 percent of survey respondents say they have a single strategy for communicating with all members: Why is this bad? Chances are your members interact with your association in more than one way. They attend events, open your emails, visit your website, follow you on social media, watch your videos, and participate in meetings at a frequency and l

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Ultimate Guide to Monetizing Association Member Education

Unlock More Profit and Smarter Packaging for Member Learning Every decision that goes into your learning monetization strategy matters for your association’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.