Wild Apricot

FEBRUARY 1, 2018

Does your digital newsletter have low engagement? Here's how to write a newsletter your members actually want to read.

Newsletter 368

Newsletter How To 368

YourMembership

FEBRUARY 1, 2018

Each day I read the news, and I prepare my mind with a “who’s-going-to-resign-today game,” while scanning the headlines. It’s a bit surreal at times, and troubling, to see future generations surrounded by these hurtful stories and the path of victims. And, I think—in this era of eroding trust—associations can, and must, step up. The. The post #Trust is yours: Will you take it on or drop the ball?

Industry 210

Industry 210

Smooth The Path

FEBRUARY 1, 2018

To be honest, giving leaders our compassion is not something I have thought much about. One look at today’s headlines makes it super easy to vilify big corporate CEOs and big government politicians. Some words, however, from digital thought-leader Kevin Kelly , made me pause. During a podcast he talked about how the web companies like Facebook and Google have recently become so big and powerful they sometimes function as a government entity.

Innovation 95

Innovation Technology Leadership 95

Association Success

FEBRUARY 1, 2018

Moving AI beyond prediction and towards prescription. When we think of artificial intelligence, our first thoughts tend toward Hal in Stanley Kubrick’s classic 2001: A Space Odyssey. But we should probably think more along the lines of predictive algorithms that help us understand who will leave or stay with our association. Over the years, association management professionals have used a number of methods to understand why members stay or leave, but getting to the point where, out of 30,000 ind

Sample 82

Sample Survey Analysis Price 82

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Member Engagement

Association Adviser

FEBRUARY 1, 2018

If you head up marketing for your association or organization’s programming, services or products, knowing who does what in any given marketing situation can be a balancing act as roles and people shift. If your organization is constantly expanding its offerings, team organization can be a juggling act to logically recalibrate your team so that all available skill sets are effectively covering your marketing activities.

Team 62

Team Marketing Analysis Social Media 62

Association Adviser

FEBRUARY 1, 2018

If you head up marketing for your association or organization’s programming, services or products, knowing who does what in any given marketing situation can be a balancing act as roles and people shift. If your organization is constantly expanding its offerings, team organization can be a juggling act to logically recalibrate your team so that all available skill sets are effectively covering your marketing activities.

Team 61

Team Marketing Analysis Social Media 61

Slice-Works

FEBRUARY 1, 2018

Content curation is your hi-impact social media task #4. Along with content strategy , engagement and content creation , it is an important step towards online success. Good content curation will develop your competitive edge, establish your authority, and get you more followers. But where do you look for content and how to you find the best stuff? How do you find the time to look for good content?

Social Media 28

Social Media Content Newsletter Strategy 28