Tue.Sep 13, 2016

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Associations Need to Lead Change with Education Programs

WBT Systems

“ The Association Role in the New Education Paradigm ”, a recently published whitepaper, outlines the potential for Associations to lead a much needed change in the current education industry. The authors of this whitepaper make a compelling case for associations to step in and bridge the growing education-to-employment gap by offering alternative, affordable, industry specific education programs for professional development and credentialing.

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Pay attention to what matters most

Aaron Wolowiec

This probably won’t come as a surprise to many of you, but it seems associations and their members aren’t always on the same page. According to a recent report by Abila , what members want from associations vs. what associations think members want don’t always align. For example, millennials just starting their careers often turn to associations for job opportunities and career advice.

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Fire Fighter Group to Open First-of-its-Kind Treatment Center

Associations Now

PTSD and substance abuse are pandemic among fire fighters. The International Association of Fire Fighters decided it was time to give them their own treatment center to help them deal with these behavioral health issues. Keeping in mind the 20 percent of fire fighters who struggle from post-traumatic stress disorder, the International Association of Fire Fighters is establishing the first behavioral-health treatment center designed strictly for the profession.

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Normalization of Deviants and Your Association

Smooth The Path

Normalization of deviants is our capacity over time to stop thinking about something as weird. This happens in our everyday lives. Songs heard for the first time might seem odd but hear them again over and over and they may become favorites. I thought the new online bookstore Amazon had a very strange name the first time I heard it, now I don’t think twice about it.

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How to Increase Membership Renewal

Dive deep into essential elements that drive member retention. Learn why members may hesitate to renew. Discover actionable techniques to encourage their return and foster lasting engagement. Uncover reasons members choose not to renew. Learn effective tactics to elevate member engagement and communication. Explore methods to encourage member renewal and active participation in your association Download now to take charge of your membership retention strategy!

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We Must Stop Promoting Conference Fast-Track, Artificial, Butt-In-Seat, Surface Learning

Velvet Chainsaw

How are your conference attendees learning? Yes, of course we should ask, “What are they learning?” More importantly, we need to ask, “How are they learning?”. We’ve got to confront the ineffectiveness of our conference education approaches! We must begin to offer effective alternatives to the traditional “sit and get” lecture. If we want to increase conference participant ROI and loyalty, we’ve got to just stop accepting speaker proposals, assigning speakers a time slot and then offering an exa

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Insights from 5 Associations on Improving Member-Customer Engagement & Relationships

GlowGlobally

What’s in a number? For the associations that participated in MCI Group’s initial Global Engagement Index (GEI) , quite a bit. It’s an indicator of where they stand in the global association community in terms of connecting with members and customers. It’s a signal of where to fine-tune their value propositions in the countries where they work. And it’s an important benchmark that will help them measure the impact of their global efforts for years to come, both in terms of their own associations

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Power of Play Revealed on Revamped Toy Industry Website

Associations Now

Last week, the Toy Industry Association relaunched The Genius of Play website, another piece of a research-backed campaign aimed at getting kids to play more. Make time to play. That’s part of the message behind the Toy Industry Association’s revamped The Genius of Play website , which hopes to help more parents and caregivers facilitate play in children’s lives.

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Dealing with Membership Difficulties

Membersuite

Every association deals with various complex issues and challenges. It’s safe to say that the association world isn’t always filled with sunshine and daisies - and that’s OK. Decisions need to be made every day, and sometimes they are difficult ones. Since your organization handles memberships, the decisions you make directly affect others - no pressure, right?

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FCC’s Set-Top Box Plan Draws Array of Reactions

Associations Now

An FCC plan to replace the set-top box provided by cable operators with an app-based approach was seen as a great move in some corners, but elsewhere, criticism arose over the new policy. The Federal Communications Commission is dropping its controversial set-top box plan. But when it comes to the app strategy that the FCC is adopting instead, the devil’s in the details for some trade groups.

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How to Create a Winning Event Marketing Strategy

Events hold the power to create lasting impressions and meaningful connections. They are not only occasions for celebration but also valuable marketing opportunities. Event marketing has become an essential component of successful business strategies, enabling organizations to engage with their target audience and create memorable experiences. However, behind every successful event lies a well-thought-out marketing strategy.

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Tuesday Buzz: Thinking Instagram? Think Compliance

Associations Now

A compliance expert breaks down the legal, regulatory, and reputational concerns you need to keep in mind when running a brand Instagram feed. Also: The value of membership for salespeople. Being a brand on Instagram isn’t the easiest thing in the world, because you’re always toeing the line between promotional and personal. But regulators’ and consumer groups’ recent scrutiny of brands’ Instagram use raises another big question: What are the limits of what you can

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Survey: Internet Access, Outlets a Major Draw for Business Travelers

Associations Now

New research from the Global Business Travel Association Foundation also found that app uptake is solid among business travelers, but there is plenty of room for growth. For business travelers, amenities are nice. But when it comes down to it, they want to get online and charge their devices. That’s a finding in the latest research by the Global Business Travel Association (GBTA) Foundation into what North American business travelers are looking for. “Hotel Technology Study: How Do N

Survey 59
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Best Benefit Ever: Appointment Viewing for a Technical Trade

Associations Now

The Association of International Metallizers, Coaters, and Laminators hopes to get its members glued to their laptops every Friday morning. What is it? The Association of International Metallizers, Coaters, and Laminators (AIMCAL) obviously has a very technical focus—one that requires some explanation and training to properly grasp, even for those in the industry.