June, 2018

The Complete Guide to Setting Up a Robust Membership Model

Wild Apricot Blog

We created this guide for any organization looking to implement a membership model. Over the past decade, we’ve helped thousands of membership organizations successfully set up and grow their members. This guide contains everything we’ve learned.

Stop Playing Defense with Your Online Community ROI

Higher Logic

When it comes to online communities, the best offense is not a good defense. Because playing defense might protect you, but it won’t grow your community. The truth is that online communities are doing well (really well).

How to Prioritize Your Culture Work

Jamie Notter

At the end of one of the phases of our culture consulting , we help clients create a “ Culture Playbook.” It’s basically a list of things they will do inside their organization to either change or protect specific aspects of their culture, in order to ensure ongoing success.

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How Associations Can Leverage Social Media - Moery Company

Moery Company

Here at the Moery Company, we are always looking for an edge in how we can recruit new members and sell more sponsorships for our association partners. The formula we often use is similar to what we use to recruit new association partners.

Membership 101: Who Counts?

Spark Consulting

Who do you consider to be your members? That seems like an easy question: “Anyone whose dues are current,” right? But if you dig a little deeper, it quickly gets a lot more complicated. Do you offer a grace period? Are there ways to pay other than money?

Voices and Views: June

Aaron Wolowiec

Event Garde is committed to professional development, for ourselves and for our industry. As such, we’re avid readers of industry news. We’d like to share these must-reads with you

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You Could Just Set It and Forget It with Marketing Automation…But Don’t!

Higher Logic

If you are under the impression that “set it and forget it” is a successful strategy for using marketing automation software, I release you from this spell.

6 tips to boost your association membership through events.

YourMembership Blog

Your members-only events offer a powerful membership benefit. At the same time, hosting events open to non-members are just as powerful for increasing your association’s membership. Think about it: What better way to showcase your association’s value to prospective members than by inviting them to meet your members and experience your association’s value up close? The post 6 tips to boost your association membership through events. appeared first on YourMembership.

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Moery Set to Launch Flash-Webinars on July 19th - Moery Company

Moery Company

Our monthly webinars have proven to be so popular; we’re taking these to the next level by offering them twice monthly in a fast-hitting, 15-minute format.

Membership 101: The Role of Volunteerism

Spark Consulting

“Engaged members renew. Disengaged members don’t.” ” If you’ve been around the association industry for more than a few minutes, you’ve undoubtedly heard at least one membership professional say that. Volunteerism is a MAJOR opportunity for engagement.

For-Profit Leaders can Learn from Non-Profit Leaders

World Class Boards

There’s a perception among some that association/non-profit CEOs are less sophisticated than their corporate sector counterparts because they aren’t as highly paid. The belief is rooted in the idea that the true rock stars only go for the big bucks. I believe the opposite is true.

The Three Things That Matter in Our Performance Evaluations

Eric Lanke

I don't know when was the last time I've written about performance evaluations on this blog -- or indeed if I have ever written about performance evaluations on this blog before -- but they've been on my mind this week.

What Do Vanity Metrics Have to Do with Marketing Automation Goals?

Higher Logic

Higher Logic recently released our 2018 State of Marketing Automation: Association Benchmark Report. When I got a chance to pore over the results, I saw a lot of fascinating responses from the survey portion of the report.

How to deliver the right in-person learning experience online.

YourMembership Blog

Today, in-person courses and multi-day conferences are the top two leading learning formats for association members, according to our 2017 Member Professional Development Study. Trailing slightly behind is online learning and webinars, with online taking the number two spot for Millennial learners. Considering today’s learner consumption habits, how can you offer your members the learning. The post How to deliver the right in-person learning experience online. appeared first on YourMembership.

JP Moery’s Association Playbook – Episode 144: Looking to Replace Your Sales Team? Reconsider. - Moery Company

Moery Company

Some execs in the association space are looking to make significant changes to the sales structure within their organizations – however, Host JP Moery warns while sales activity is extremely important, it is not the sole component of a successful program.

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And the Winner is … Your Organization

Association Management

The Oscars. The Nobel Prize. The Palme d’Or. The Man Booker Prize. The Pulitzer Prize. The world is captivated by the bestowing of awards for achievement.

The Complete Guide to Running a Successful Membership Drive (+10 Proven Ideas to Get More Members)

Wild Apricot Blog

Here are 10 real-life examples of organizations (both small and large) that held very successful membership drives, gaining anywhere from 5 to 200 new members, plus advice on how to set your goal, budget, strategy, and more

Step Four: Discussing the Strategic Implications, Part 4

Eric Lanke

Two weeks ago, in Step Four: Discussing the Strategic Implications, Part 3 , I continued a description of a Scenario Planning exercise my Board chair and I decided to conduct at our most recently completed Board meeting.

Nonprofits Need Donors Who Stick Around and There’s No Getting Around That

Higher Logic

Are you a nonprofit with a large pool of happy, connected donors, who give regularly and volunteer monthly? For any nonprofit, even if the answer to the question above is ‘yes,’ improving donor retention is probably one of your top concerns.

Is your association missing an event microsite?

YourMembership Blog

As an association professional, you look for ways to more effectively communicate the value of your organization’s events. Of course, the actual value comes from the overall experience you create for your attendees: The content, the quality of speakers and presenters, and the social and networking opportunities. But, how do you convey the value of. The post Is your association missing an event microsite? appeared first on YourMembership.

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Get Your Moery “How to Launch” a Podcast E-Book Today - Moery Company

Moery Company

Thinking about launching a podcast at your organization? The Moery Company has produced the Association Playbook podcast for 3 years – and, it was the best communications decision we ever made.

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Our Growth is Your Growth: How Employee Development Ensures Client Success

Association Management

Here at Virtual, our mission is to achieve long-term success by ensuring that every client we serve achieves or exceeds its strategic objectives. This can be boiled down to two words: clients first. Every move we make as a company is driven by our purpose to help clients succeed and thrive.

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28 Facebook Groups Every Nonprofit Professional Needs to Join

Wild Apricot Blog

I’ve found that nonprofit Facebook Groups are a great way to network with members of other nonprofits. They can also help answer those sticky questions that you just can’t Google the answer to. That’s why I’ve created this list of the top 28 nonprofit Facebook Groups, so you know where to go. Facebook facebook-groups


Step Four: Discussing the Strategic Implications, Part 5

Eric Lanke

Three weeks ago, in Step Four: Discussing the Strategic Implications, Part 4 , I continued a description of a Scenario Planning exercise my Board chair and I decided to conduct at our two most recently completed Board meetings.

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[ROUNDUP] 2018 State of Marketing Automation: Association Benchmark Report

Higher Logic

British author James Burke once said, “You can only know where you're going if you know where you've been.” Here at Higher Logic, we’ve been working hard to analyze how associations have approached marketing automation in the past and how current strategies are evolving in an effort to best utilize new opportunities for improved efficiency and growth.

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Your online community checklist to easy member engagement

YourMembership Blog

Is there anything more satisfying than crossing off an item on your to-do list? Whether you color-code your checklist, or you’ve ditched paper for an electronic checklist, many would say, “No, there isn’t anything more satisfying.” There are many different types of checklists – chores, vacations, dating. Then, there’s our work checklists. You probably have. The post Your online community checklist to easy member engagement appeared first on YourMembership.

Your Association Business Model Might Need a Closer Look - Moery Company

Moery Company

IStock: Credit_Natali_Mis. Recently, I was on my way to Washington, DC, to make a client presentation – feedback based on our review of their entire business model.

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How Nonprofits Practice Continuous Improvement

Beth Kanter's Blog

I’m just back from spending a week in Bangkok, Thailand at the IFC-ASIA: Ecosystems for Good.

3 Nonprofit Hashtag Strategies That Actually Get Followers, Raise Money, and Spread Awareness

Wild Apricot Blog

In this post I’m going to show you some of the most effective uses of hashtag campaigns I’ve seen, and how to find the best hashtags for your audience

Does Your Member Communication Tell Your Association’s Story Well?

Association Adviser

Everyone loves a good story. One that touches your heart, makes you laugh, and even makes you cry (especially for us weepers).

14 Blogs and Podcasts that Will Keep You Current on Online Community and Marketing Automation

Higher Logic

In today’s digital world it can be hard to know which resources to rely on, especially when there’s new stuff coming out all the time, and there’s so much pressure to constantly consume. How can we keep up with the technology world but also filter out the things that aren’t useful?

On the roadmap again with YourMembership

YourMembership Blog

With the recent completion of the YourMembership (YM) association management software (AMS) migration to the Amazon Web Services (AWS) environment, we’re back to a normal YM software development and release rhythm. So, we’re excited to share some updates and new features we will introduce during the next several months. Here we go. Going to GDPR. The post On the roadmap again with YourMembership appeared first on YourMembership. YourMembership News Product Updates

JP Moery’s Association Playbook – Episode 141: How Workplace Flexibility Can Produce Rock & Roll Success - Moery Company

Moery Company

“My philosophy has always been: ‘Work is what you do, not where you do it,’” says Host JP Moery. Employees are looking for the opportunity to keep their hours and come into the office when their schedule accommodates, but still be held accountable to a very high standard.


Why Nonprofit Workplaces Are Stressful and What To Do About It

Beth Kanter's Blog

In light of the recent high profile suicides by Kate Spade and Anthony Bourdain, Vu Le wrote an excellent piece on what nonprofits need to know about mental illness. One of the points he brings up is the importance of creating an environment where life/work balance flourish.

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