June, 2018

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The Complete Guide to Setting Up a Robust Membership Model

Wild Apricot

We created this guide for any organization looking to implement a membership model. Over the past decade, we’ve helped thousands of membership organizations successfully set up and grow their members. This guide contains everything we’ve learned. If.

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Stop Playing Defense with Your Online Community ROI

Higher Logic

When it comes to online communities, the best offense is not a good defense. Why? Because playing defense might protect you, but it won’t grow your community. The truth is that online communities are doing well (really well). Last year alone, communities generated a 2,374% increase in return on investment (ROI), according to the State of Community Management 2018 Report.

Resources 136
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How to Prioritize Your Culture Work

Jamie Notter

At the end of one of the phases of our culture consulting , we help clients create a “ Culture Playbook.” It’s basically a list of things they will do inside their organization to either change or protect specific aspects of their culture, in order to ensure ongoing success. The Culture Teams we are working with usually create an initial list of about 50 different plays, which cover a huge range of activities in terms of both level of effort and level of impact.

How To 137
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6 tips to boost your association membership through events.

YourMembership

Your members-only events offer a powerful membership benefit. At the same time, hosting events open to non-members are just as powerful for increasing your association’s membership. Think about it: What better way to showcase your association’s value to prospective members than by inviting them to meet your members and experience your association’s value up close?

Tips 271
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Ultimate Guide to Monetizing Association Member Education

Unlock More Profit and Smarter Packaging for Member Learning Every decision that goes into your learning monetization strategy matters for your association’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.

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Membership 101: Who Counts?

Spark Consulting

Who do you consider to be your members? That seems like an easy question: “Anyone whose dues are current,” right? But if you dig a little deeper, it quickly gets a lot more complicated. Do you offer a grace period? Are there ways to pay other than money? What about the people in your profession or industry who haven’t paid? What about the people who support those in your profession or industry?

More Trending

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28 Facebook Groups Every Nonprofit Professional Needs to Join

Wild Apricot

I’ve found that nonprofit Facebook Groups are a great way to network with members of other nonprofits. They can also help answer those sticky questions that you just can’t Google the answer to. That’s why I’ve created this list of the top 28 nonprofit Facebook Groups, so you know where to go.

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The Association?s Pursuit for Relevance: What Role Do Certifications, Certificates and Micro-Credentials Play?

Blue Sky eLearn

As has been discussed at length, for a number of years – the viability of associations is under attack and the relevance of many associations is in question. Although that may be the headline, I believe the real issue at hand is the fact that many associations have yet to evolve with the Digital Age and adapt their value proposition. Allow me to draw a comparative line.

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You Could Just Set It and Forget It with Marketing Automation…But Don’t!

Higher Logic

If you are under the impression that “set it and forget it” is a successful strategy for using marketing automation software, I release you from this spell. People will say one of the benefits of marketing automation software is that you can simply put the software in action and then let your automated campaigns go their merry way. But just because you have the ability to set your automation rules and then forget about them doesn’t mean this type of strategy will be the most effective.

Marketing 159
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How to deliver the right in-person learning experience online.

YourMembership

Today, in-person courses and multi-day conferences are the top two leading learning formats for association members, according to our 2017 Member Professional Development Study. Trailing slightly behind is online learning and webinars, with online taking the number two spot for Millennial learners. Considering today’s learner consumption habits, how can you offer your members the learning.

How To 257
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2024 Association Survey Results Report

2024 Association Survey Results Report For the 10th year, association professionals across the U.S. and Canada provided a look at the inner workings of their organizations when they replied to GrowthZone’s annual survey. Read the 2024 survey results report to see how your association compares: Top Challenges Retention Rates Non-Renewal Reasons Automatic Renewals Reinstatement Strategies Member Engagement Changes & Strategies Why Members Join Non-Dues Revenue Sources Dues Increases, and more

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Membership 101: The Role of Volunteerism

Spark Consulting

“Engaged members renew. Disengaged members don’t.” If you’ve been around the association industry for more than a few minutes, you’ve undoubtedly heard at least one membership professional say that. Volunteerism is a MAJOR opportunity for engagement. But as we’ve discussed continually throughout this Membership 101 series, engagement, like brand, is defined by your audiences, not by you.

Committee 186
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How to Develop Really Good LMS Requirements

WBT Systems

The request for proposal you send to learning management system (LMS) providers is only as good as the process you use to develop your LMS requirements. If you don’t accurately and completely identify and prioritize your real needs during that process, your new LMS will fall short of expectations. Before you even think about creating a request for proposal (RFP), you must spend time on the LMS requirements gathering and analysis process.

LMS 166
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3 Nonprofit Hashtag Strategies That Actually Get Followers, Raise Money, and Spread Awareness

Wild Apricot

In this post I’m going to show you some of the most effective uses of hashtag campaigns I’ve seen, and how to find the best hashtags for your audience.

Strategy 352
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Best Practices for Selecting an LMS

Blue Sky eLearn

Selecting an LMS is a big decision. Check out our best practices for when you make your decision! Selecting an LMS is a big decision. There’s the financial aspect. The time you’ll put into implementing the platform – adding courses, creating content. The more technical aspects – integrating with other systems, setting up eCommerce. It’s not a decision taken lightly.

LMS 157
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The Retention Ripple Effect: Nonprofit Staff and Donor Dynamics

Speaker: Andrew Olsen, CFRE - EVP, Fundraising Solutions at DickersonBakker | Kat Landa, CFRE, CSD - SVP, Talent Solutions at DickersonBakker

Across the nonprofit sector, organizations invest heavily in donor retention efforts, yet the struggle of cultivating lasting relationships remains. While attracting new donors is crucial, the lack of repeat donors poses significant financial risks. Through a comprehensive analysis of industry data, experts argue that there is a direct correlation between donor burnout, donor retention, and the talent retention crisis.

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What Do Vanity Metrics Have to Do with Marketing Automation Goals?

Higher Logic

Higher Logic recently released our 2018 State of Marketing Automation: Association Benchmark Report. When I got a chance to pore over the results, I saw a lot of fascinating responses from the survey portion of the report. We asked about all sorts of things, like how they used marketing automation and what their goals and successes were. We also asked about any challenges they were facing.

Marketing 149
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Your online community checklist to easy member engagement

YourMembership

Is there anything more satisfying than crossing off an item on your to-do list? Whether you color-code your checklist, or you’ve ditched paper for an electronic checklist, many would say, “No, there isn’t anything more satisfying.” There are many different types of checklists – chores, vacations, dating. Then, there’s our work checklists. You probably have.

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Voices and Views: June

Aaron Wolowiec

Event Garde is committed to professional development, for ourselves and for our industry. As such, we’re avid readers of industry news. We’d like to share these must-reads with you.

Industry 153
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How Technology Partners Help Associations Comply with GDPR

WBT Systems

Time’s up! GDPR—the European Union’s General Data Protection Regulation—went into effect on May 25, 2018. Since the EU approved GDPR on April 14, 2016, association technology firms have had lots of time to prepare for GDPR. In this post, we describe what your technology providers should do to help your association comply with GDPR. We also provide tips on some of the things staff should do to help their associations comply with GDPR—just in case you haven’t done them already.

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SME Relationships: Proven Solutions for Seamless Collaboration and Success

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!

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The Complete Guide to Running a Successful Membership Drive (+10 Proven Ideas to Get More Members)

Wild Apricot

Here are 10 real-life examples of organizations (both small and large) that held very successful membership drives, gaining anywhere from 5 to 200 new members, plus advice on how to set your goal, budget, strategy, and more.

Examples 312
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Going Where There Are No Podiums

Eric Lanke

Not too long ago I wrote a post about Getting Out From Behind the Podium when giving a talk at my association's Annual Conference. For the first time in a decade, as I describe in that post, I got out from behind the podium and walked the stage while delivering my speech, like many of the professional speakers that we hire do. Last week I had another speaking opportunity.

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[ROUNDUP] 2018 State of Marketing Automation: Association Benchmark Report

Higher Logic

British author James Burke once said, “You can only know where you're going if you know where you've been.” Here at Higher Logic, we’ve been working hard to analyze how associations have approached marketing automation in the past and how current strategies are evolving in an effort to best utilize new opportunities for improved efficiency and growth.

Report 149
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Is your association missing an event microsite?

YourMembership

As an association professional, you look for ways to more effectively communicate the value of your organization’s events. Of course, the actual value comes from the overall experience you create for your attendees: The content, the quality of speakers and presenters, and the social and networking opportunities. But, how do you convey the value of. The post Is your association missing an event microsite?

Course 230
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5 Habits of Growth-Oriented Associations

We’ve identified the five defining characteristics of future-focused associations. Adopting these traits allows your organization to chart a course for long-term growth and success. Find out: Why some organizations are more adept at navigating and overcoming challenges facing all associations. The success formula for thriving associations, including a behind-the-scenes peek at some flourishing organizations.

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For-Profit Leaders can Learn from Non-Profit Leaders

World Class Boards

There’s a perception among some that association/non-profit CEOs are less sophisticated than their corporate sector counterparts because they aren’t as highly paid. The belief is rooted in the idea that the true rock stars only go for the big bucks. I believe the opposite is true. Effective association/nonprofit leaders must practice leadership in its truest sense to succeed, while for-profit leaders can get away poor leadership and be successful in spite of it.

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How to Create a Really Good LMS RFP

WBT Systems

You finally got the budget to purchase a learning management system (LMS). What’s your next step? Ask around for request for proposal (RFP) samples and send one of them to a dozen LMS vendors? You know the answer already if you read last week’s post : an LMS RFP is not the first step of the selection process, it’s the result of the first step. The first step is gathering and prioritizing your requirements for a new LMS.

LMS 155
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5 Best Practices to Promote Your Event on Facebook and Boost Registrations

Wild Apricot

Are fewer people attending your events these days? Are you hoping to dramatically increase attendance at your big conference this year? Rather than relying solely on email blasts, word-of-mouth, and social media posts, here's how to use Facebook ads to increase event attendance.

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The Three Things That Matter in Our Performance Evaluations

Eric Lanke

I don't know when was the last time I've written about performance evaluations on this blog -- or indeed if I have ever written about performance evaluations on this blog before -- but they've been on my mind this week. With the close of our fiscal year, we're entering performance evaluation season at my organization. I believe in regular feedback, and I'd like to think that my organization engages in it throughout the year, but we still have a once-a-year, formal sit-down conversation where an

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How to Design a Seamless & Personalized Digital Donor Journey

Speaker: Tim Sarrantonio

The average nonprofit uses five or more different software platforms to create their donor’s journey, making the experience clunky and disjointed. If you want to design a magical online giving experience for donors, making their journey as seamless as possible is key. In this webinar with expert Tim Sarrantonio, you’ll learn the fundamental steps to create an immersive and personalized online giving experience for your donors.