December, 2019

Three Trends to Boost Nondues Revenue in the New Year

Associations Now

As 2020 dawns, many associations are looking to make sure they have a steady influx of revenue streaming in. From focusing on customers to adding value, an expert shares three trends you should embrace this year. If you’re the superstitious type, you might have eaten black-eyed peas or undertaken some other tradition purported to bring money in the new year. You may even have showed up at work (which, while not superstitious, is effective at bringing in money).

How Your Association Can Support Women on the Path to Leadership

WBT Systems

How Your Association Can Support Women on the Path to Leadership. Read more about How Your Association Can Support Women on the Path to Leadership

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What are the Pros and Cons of Outsourcing for Associations?

HighRoad Solution

We all need a helping hand from time to time. In fact, 81% of associations outsource at least 1 service. For associations, this usually happens when you’re looking at a challenging project, like implementing a marketing automation platform. Association Insights Association Management

2020 Association Tech: 3 Expert Tips to Guide Your Planning

Higher Logic

Good news: Four association experts sat down to share their favorite trends and lessons learned from the newly rebranded ASAE Technology Exploration Conference (TEC) and their valuable conversation can help guide your association’s 2020 planning strategy for success. Let’s dive into the latest trends in association technology, as identified in a recent webinar hosted by Protech, featuring the following expert panel: Heather McNair | Chief Community Officer, Higher Logic.

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The Pro’s Guide To Getting The Best ROI From Your New LMS

You need a Learning Management System when your courses and training programs need to be accessible online. Quickly build the perfect business case and easily determine which LMS will provide the best return on investment you need with this how-to eBook!

Why It's Time to Move Past Your Excel Membership Template

Wild Apricot

Are you still using an Excel membership template to manage your membership? Here's why you might want to reconsider


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Why You NEED Membership Levels at Your Association or Chamber (And How to Get Started)


The following blog post was originally published on 4/16/18, but updated on 12/23/19 for added value. We live in a highly customizable world. It’s now fairly standard to be able to tweak products and services to fit your particular wants and needs. And when people can’t customize whatever it is they’re paying for, well, they’re likely to seek alternatives. Take TV, for example.

Continuing Education: Not Just for Meetings and Conferences Anymore

YourMembership Blog

A recent Community Brands study suggests it may be time for associations to focus on additional learning opportunities for their members. According to the Community Brands Member Engagement and Loyalty Study, meetings and conferences, which traditionally have emphasized training and continuing education, are one area where association professionals (Pros) are very focused. Pros believe this.

To Succeed in Industry 4.0 Become an Association 4.0™ Leader


Deploying a smart factory may not be in your future. But association CEOs who are looking for success must embrace attitudes that keep them in front of these, and other trends associated with Industry 4.0. By 2021, one quarter of the top 100 consumer goods companies will be using 3D printing to create custom products on demand. By 2025, 75 percent of the total workforce will be Millennials. Their resumes will list skills we barely register today.

Building a Community: 5 Tips for Digital Member Engagement

Blue Sky eLearn

Association membership is one of the most enriching experiences—particularly when you’re part of an association that prioritizes engaging its members. Whether the association is made up of people in the same professional field or just those with common interests, members appreciate an association that offers a variety of events and learning opportunities.

eLearning demand is at an all-time high. Pick the right LMS!

The need for online learning is greater than ever having the right LMS is absolutely crucial. Quickly, easily, and cost-effectively decide which Learning Management System is right for you with this 12-step guide from LMS implementation experts.

Advice for Associations to Succeed in 2020: Improve Your Prospecting Efforts by Cleaning Up Your Data

Moery Company

It is important to dedicate time to clean up your data, particularly when it comes time for member recruitment. Look at your list of prospects and ask yourself: 1) Do I know where they came from? 2) Do I know what role that prospect plays in the decision-making process? 3) Is that information still accurate? If you can’t answer these questions, it’s time to re-visit your list! Are there holes in your data? If so, the first step is to diagnose your data by identifying missing information.

The Essential Guide to Nonprofit Email Marketing

Wild Apricot

There's a lot more to nonprofit email marketing that meets the eye — if you actually want to get your emails read, that is. Learn how to create the perfect email strategy, as well as 5 email marketing platforms you can try

Association Brain Food Weekly: 12.13.19

Reid All About it

The weekly list of free educational events and resources for the association community… I just bought a wreath at the farmers market and I’m listening to the Christmas Cocktail Jazz playlist on Spotify. I’m getting in the Christmas spirit. It looks like MemberSuite is already feeling the spirit because this week they sent Santa their holiday wish list for associations.

Are your members missing out on your association’s CE content?

YourMembership Blog

Your learning content is one of your association’s key value propositions. But to take advantage of your educational courses, your members need to know about them. Here’s how to get the word out. Valuable learning content is one of your association’s key value propositions. But even though you’ve spent time and effort building great learning. The post Are your members missing out on your association’s CE content? appeared first on YourMembership.

Build or Buy an LMS? How to Pick the Right Solution for Your Budget

BUDGET. When it comes to picking your next LMS that six-letter word is probably the most important part of the decision-making process. So, what are your options to get the best possible eLearning solution without breaking the bank? Build it or buy it. This guide from Lambda’s eLearning experts details absolutely everything you need to consider so you can pick the perfect eLearning solution for your organization and budget.

3 Ways This Customer Community is Humanizing the Customer Experience

Higher Logic

Have you had a recent brand interaction that impressed you? Maybe a company answered your support question quickly or accommodated you in a way that made you feel seen and appreciated. These experiences stand out to us, because too often, human, relatable customer experiences are rare. For example, remember the video of the West Jet airline steward that went viral? He made his customers laugh, and they actually paid attention to the safety demonstration (a feat in and of itself).

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Social Learning: Integrating Courses with Community

Blue Sky eLearn

Social Learning has been a buzz word for some time now. It’s easy to talk about the benefits of wrapping social features around more traditional courses and education initiatives but how does it all really work? . Community Group . It’s difficult to get people to engage when they aren’t even in your community! Setting up a dynamic , auto-populated community based on users who are engaged in a course is a great way to kick things off.

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Advice for Associations to Succeed in 2020 – Aligning your Value Proposition for 2020

Moery Company

If there was one piece of advice that I would give Association Executives for 2020 is to start off the year with a quick review of the alignment of your value proposition with your messaging to members and potential members. Taking 15 minutes on your website can help assure you are expressing the current views of your association. A little clean up can help you start 2020 with clarity and focus. Step 1: Review the About Us section of the website. Does this contain your current vision and mission?

Here’s a big idea: Innovation can be small

Association Success

Let’s make a bet. I bet that if you pull any association’s job posting for a leadership opening, you will find the word “innovation” at least half the time, either as a requirement of the type of person or a descriptor of where the organization is going. I also would bet that if you walk into most associations and ask their team the last time they innovated, they would have to think about it and wouldn’t be able to name more than one innovation in the past year.

Need Remote Learning ASAP? Don’t Pick Your Next LMS Before Reading This!

Need to go remote or move your training programs online? Download this guide to identify and overcome the biggest eLearning challenges so you can pick the perfect LMS without wasting time, money, and effort, even if you are just starting your eLearning journey.

Association Brain Food Weekly: 12.20.19

Reid All About it

The weekly list of free educational events and resources for the association community… Your plans for the holiday season are probably like mine: feast. We’re the lucky ones. Many of your neighbors, including children and seniors, won’t have enough to eat during the holiday season. Tis the season to support your local food bank—you can find yours on this map from Feeding America (where you can also search by zip code).

4 tips to streamline your small association in 2020 ?

YourMembership Blog

It’s time to move beyond disparate systems, limiting spreadsheets, and time-consuming processes. Make 2020 the year you take your membership management to the next level. Here’s how. Your association may be small. But as it grows, it’s important to find the right association management system (AMS). Having a solid system in place to manage your. The post 4 tips to streamline your small association in 2020 ? appeared first on YourMembership. Membership & Marketing AMS Membership Management

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What 5 Companies with the Best Customer Experience Can Teach Us

Higher Logic

Each year, the CX Network surveys customer experience professionals, solution providers, and industry experts on customer experience trends in the Global State of Customer Experience 2019. They ask respondents which companies they think have the best customer experience, and this year, these five business-to-consumer (B2C) companies rose to the top: Disney. Apple. Amazon. Zappos.

3 Reasons to Join an Association Career Center Network

Association Adviser

Career center networks reinforce membership value and investment in your association. Let's explore three reasons why joining a career center network is smart for associations. The post 3 Reasons to Join an Association Career Center Network appeared first on Association Adviser. Features association career center association job board career center network


Need Remote Learning NOW? Get Online Quickly & Easily With This Can’t-Miss Guide

Remote learning is becoming more important than ever. Whether you’re scrambling to get your eLearning launched, or need to upgrade to meet increased demand, this guide will eliminate the guesswork so you can find your perfect LMS!

What Should Associations Put on Their “Do Not Do” List? – Ask JP #002:

Moery Company

Transcript: Hi! Ask JP question today is, “What should associations put on their ‘do not do’ list. What are they wasting time on and what should they focus on instead?” ” Oh, I love this question. Because here’s my experience: This year we were involved in a lot of strategic planning sessions and, boy, let me tell you what! When you say, “Hey, what should be our priorities and what should we do?” Man, people reply, “We got all sorts of content!

Creating a Month-by-Month Membership Retention Plan at Your Association or Chamber


If someone were to ask, “What membership retention initiatives does your association or chamber employ?,” would you know how to answer? Sure, just getting your members to engage is a retention effort in itself, but does your association or chamber have a formal plan in place? In other words, what are you doing in a member’s first month that’ll bump up the likelihood they’ll renew? What about in their third month? And seventh month?

Association Brain Food Weekly: 12.6.19

Reid All About it

The weekly list of free educational events and resources for the association community… Starting to feel a little holiday stress? You’re not alone. MemberSuite suggests ways you can help your members (and yourself) deal with holiday stress. Note to self: it’s all doable. Breathe. The 2020 predictions and trends articles are starting to appear. Sustainability and ‘flight shaming’ are topping many lists of event trends.

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If you want to get the most out of your LMS, have a plan

YourMembership Blog

Whether you have a new LMS or need to get more out of your existing one, consider the goals of your learning program and how your LMS can help. Here are some insights to get you started. This may sound familiar: As the go-to source of information for your industry, your association has accumulated a. The post If you want to get the most out of your LMS, have a plan appeared first on YourMembership. Membership & Marketing

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How to Avoid Fundraising’s Quiet Killer: Donor Attrition

Speaker: Jay Wilkinson, CEO & Founder, Firespring

It doesn't take an industry professional to know that nonprofits highly depend on donations. The marketing emails, events, and website design are meant to attract new donors, when what we should be doing is trying to keep the donors we have. Teach a man donor acquisition and he'll get donations for the day--teach a man donor retention and he'll get donations for a lifetime. John Jay Wilkinson, CEO and founder of Firespring, and learn how to get donations for a lifetime. In this session, Jay will help us learn how to step off of the donor acquisition treadmill and rev up donor retention. Six out of ten donors give only once, but this doesn’t have to be your reality. Jay will help us understand how a 10% increase in donor retention will more than double the lifetime value of a donor and minimize our reliance on producing constant appeals for new donors.

5 Tips for Staying Sane During Your Online Community System Migration

Higher Logic

Most of us hate moving. It means hassle, stress, PACKING, money, and time, but it’s one of those things you just have to do sometimes. And in the end, it’s usually worth it for a bigger space, a better yard, a faster commute, and more bathrooms. It’s the same way when you’re planning a system migration, especially when it’s a software platform you’ve invested a lot into, like your online community. Just remember that moving your online community to get it right is totally worth it.

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Growing a Sustainable Association: Paul Lansbergen, CAE, Fisheries Council of Canada

Association Adviser

Paul Lansbergen, CAE anticipated working for the federal government of Canada for his career, but when he saw the public policy work associations were doing on Parliament Hill, he knew that was the (already used above) path meant for him. Now the president of the Fisheries Council of Canada, Paul works with a very small […]. The post Growing a Sustainable Association: Paul Lansbergen, CAE, Fisheries Council of Canada appeared first on Association Adviser.

Flexible Work Environment – Ask JP #001:

Moery Company

Question #001: You have a company that allows for flexibility and working from home. Is creating that trust something you have always had or something you have had to work develop? Do you have a question you would like for JP to answer? Drop it in the comments below or shoot him an e-mail with ASK JP in the subject line at Thanks for watching! Transcript: Hi there, welcome to Ask JP! Question today: you have a company that allows for flexibility and working from home.

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