December, 2020

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12 Digital Marketing Channels for Your Association’s Education Programs

WBT Systems

12 Digital Marketing Channels for Your Association’s Education Programs. Read more about 12 Digital Marketing Channels for Your Association’s Education Programs.

Education 291
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Should Organizations Worry About a Decline in Membership? 3 Experts Weigh In

Wild Apricot

Worried about decline in membership? We turned to 3 experts in the membership field and asked their thoughts on the challenges of growing membership and what organizations can do to keep thriving.

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Building an Online Community Super Users Program

Higher Logic

The post Building an Online Community Super Users Program appeared first on Higher Logic. An online community super users program is an essential tool in your community manager toolbox. Learn how to build your own! The post Building an Online Community Super Users Program appeared first on Higher Logic.

Tools 296
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Association Brain Food Weekly: 12.11.20

Reid All About it

The weekly list of free educational events and resources for the association community…. 2021 attendee intent survey. To better understand the interest in attending in-person or hybrid conferences in 2021, Ricochet Advisory and HPN Global are collecting data from past conference attendees on the factors and scenarios that influence their likelihood to attend future conferences, e.g. vaccination availability, hotel hygiene practices, air travel, quarantined return rules, etc.

Project 370
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Ultimate Guide to Monetizing Association Member Education

Unlock More Profit and Smarter Packaging for Member Learning Every decision that goes into your learning monetization strategy matters for your association’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.

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Three Challenges – Three Opportunities

Spark Consulting

As we look to 2021, I see three main membership challenges for associations: Remember that membership is a lagging indicator. Per Marketing General’s annual Membership Marketing Benchmarking Report , the Q4 2007 economic crash didn’t fully show up in association metrics until 2009. As hard as this is to hear, given what’s happened in associations this year (canceled meetings, revenue down, staff layoffs), it’s unlikely we’ve seen the bottom yet, and it’s likely we won’t see it for another

Revenue 221

More Trending

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Your Holiday Reading List: Our Top 10 Blog Posts of 2020

WBT Systems

Your Holiday Reading List: Our Top 10 Blog Posts of 2020. Read more about Your Holiday Reading List: Our Top 10 Blog Posts of 2020.

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10 Nonprofit Sector Trends for 2021

Wild Apricot

Are you as ready for 2021 as I am? COVID-19 brought a slew of challenges for the nonprofit sector this year — but it didn’t get us down! As always, nonprofits showed their resilience and innovation to overcome a very difficult time. I’m.

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What is an Online Community? The Basics & Benefits

Higher Logic

The post What is an Online Community? The Basics & Benefits appeared first on Higher Logic. Online communities are all around us, connecting families, friends, neighborhoods, and finally, businesses: Branded online communities help organizations with everything from being more transparent to deflecting support cases. The post What is an Online Community?

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Association Brain Food Weekly: 12.18.20

Reid All About it

The weekly list of free educational events and resources for the association community…. Welcome to the last Association Brain Food of 2020. I’ll be back on Friday, January 8 after a (hopefully but probably not likely) two-week holiday break. Thank you for reading and sharing Association Brain Food with others in the association community this year.

Video 221
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2024 Association Survey Results Report

2024 Association Survey Results Report For the 10th year, association professionals across the U.S. and Canada provided a look at the inner workings of their organizations when they replied to GrowthZone’s annual survey. Read the 2024 survey results report to see how your association compares: Top Challenges Retention Rates Non-Renewal Reasons Automatic Renewals Reinstatement Strategies Member Engagement Changes & Strategies Why Members Join Non-Dues Revenue Sources Dues Increases, and more

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Webinar Recap: Getting Good Programs (and Great Money) Out of Partners

Blue Sky eLearn

Recently, our clients Joy Davis and Eri k Burns from AAPS joined us to provide a webinar on getting good programs (and great money) out of partners. When we say partners, we’re talking about your exhibitors and sponsors. Whether in-person or virtual, these partners are important, although they are not all created equal (and they probably feel that way about th e conferences they exhibit at and sponsor!).

Directory 209
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Will Chapters Be Relevant in 2021?

Aaron Wolowiec

Peggy Hoffman explores the outlook for chapters in 2021 as well as lessons learned this year. She also notes the calls for action associations must take if chapters are part of your strategy to assure success. Also included are six opportunities for component strategies for most associations to consider in 2021.

Strategy 246
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Don’t Ghost Your Attendees: How to Close a Virtual Conference

WBT Systems

Don’t Ghost Your Attendees: How to Close a Virtual Conference. Read more about Don’t Ghost Your Attendees: How to Close a Virtual Conference.

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7 Association Trends We'll See in 2021

Wild Apricot

Let’s be honest: 2020 was a tough year for associations. How you engage with members was flipped entirely on its head. However, despite cutbacks, canceled events, remote staff, and more, associations still managed to survive — congratulations!

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The Retention Ripple Effect: Nonprofit Staff and Donor Dynamics

Speaker: Andrew Olsen, CFRE - EVP, Fundraising Solutions at DickersonBakker | Kat Landa, CFRE, CSD - SVP, Talent Solutions at DickersonBakker

Across the nonprofit sector, organizations invest heavily in donor retention efforts, yet the struggle of cultivating lasting relationships remains. While attracting new donors is crucial, the lack of repeat donors poses significant financial risks. Through a comprehensive analysis of industry data, experts argue that there is a direct correlation between donor burnout, donor retention, and the talent retention crisis.

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27 Inspiring Examples of Brands With a Soul

Higher Logic

The post 27 Inspiring Examples of Brands With a Soul appeared first on Higher Logic. Take a look at these examples of brands with souls, and get equipped to brainstorm some creative ways to show off your brand’s soul, capture loyal customers, and build better customer relationships along the way. The post 27 Inspiring Examples of Brands With a Soul appeared first on Higher Logic.

Examples 298
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How to deal with personal stress when your professional life invades your home

Association Success

We’ve all heard of taking your work from home, but what about when you’re working at home? Relationship struggles, medical issues, money problems, familial strife or mental health deterioration happen to almost everyone at some point in life. With the COVID-19 pandemic, many of us are juggling personal and professional responsibilities from the same four walls.

How To 174
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Scenario Planning for Uncertainty

Portage Group

As we close in on the end of what for many has been the most tumultuous, challenging and unpredictable year in recent memory, the idea of creating a strategic plan can seem daunting, perhaps even futile. What will the world look like in six months? Twelve months? Two years? We can make some educated guesses, but if recent history has taught us anything, it is that we just don’t know what the future holds in store.

Strategy 130
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Employee Financial Wellness: Why Employers Should Care

Aaron Wolowiec

Employee welfare, in general, is integral to the success of any business. After all, your employees are responsible for keeping your business running. If they’re sick, tired, or burnt out, their productivity slows down. There are plenty of things that can affect the wellbeing of your employees. One of them is how well they’re doing financially. We’ll discuss why it’s important for employers to get involved in their employees’ financial wellbeing and some things you can do to ease the burden.

Products 246
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SME Relationships: Proven Solutions for Seamless Collaboration and Success

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!

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Create Compelling Educational Programs by Copying 7 Moves from Queen’s Gambit

WBT Systems

Create Compelling Educational Programs by Copying 7 Moves from Queen’s Gambit. Read more about Create Compelling Educational Programs by Copying 7 Moves from Queen’s Gambit.

Education 195
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December Update: Ending the Year on a Great Note

Wild Apricot

We’ve almost made it through the year! As we’re counting down to 2021, let’s look at the resources and updates from December. This month's highlight includes the launch of digital products, where you can offer digital content for.

Content 370
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The Story of Gain Grow Retain: Building a Customer Success Community

Higher Logic

The post The Story of Gain Grow Retain: Building a Customer Success Community appeared first on Higher Logic. Find out how Gain Grow Retain, the world’s fastest-growing customer success community, got its start and continues to engage customer success leaders. The post The Story of Gain Grow Retain: Building a Customer Success Community appeared first on Higher Logic.

Strategy 296
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What associations can learn from Substack

Association Success

I signed up last week for a newsletter tailored to chihuahua owners — I got a new puppy — and while I began getting super informative content about best practices for raising him, something was missing. I had heard all this information before. Out of frustration, I began to look into chihuahua-specific creators and found some really fun, quirky and authentic writers who shared their personal experiences and ideas. .

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5 Habits of Growth-Oriented Associations

We’ve identified the five defining characteristics of future-focused associations. Adopting these traits allows your organization to chart a course for long-term growth and success. Find out: Why some organizations are more adept at navigating and overcoming challenges facing all associations. The success formula for thriving associations, including a behind-the-scenes peek at some flourishing organizations.

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Why Data Ethics Matter

Association Adviser

Data is a powerful tool your association should use, but with that power comes an immense responsibility. Here's what you should know about data ethics. The post Why Data Ethics Matter appeared first on Association Adviser.

Tools 148
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Where Will You Be Three Months from Now?

Aaron Wolowiec

In the association world, we tend to think in annual increments. Of course 2020 taught us some of the dangers of that annual bias and about three months in we went into "crisis mode". We tend not to look back and evaluate what worked and what didn’t, so if we’re not careful, we’ll miss the key lessons behind our success and eventually slip back into our old ways.

Course 246
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Associations of the Future Live Event Today

Smooth The Path

This afternoon, we’ll be looking into the future to discuss the opportunities available to associations. Meredith and I will be asking each other questions, but more importantly, we’ll be taking your questions. This is a super casual event. We expect a small group of colleagues to join us for a thoughtful far-ranging chat. No preparation is necessary (in fact, you don’t even need to watch the first two sessions).

Process 148
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4 Steps to Writing the Perfect Lapsed Donor Letter + Template

Wild Apricot

Do you try to win back your lapsed donors? Here's how to write the perfect letter for a lapsed donor appeal + a free template you can use to get started.

How To 371
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How to Design a Seamless & Personalized Digital Donor Journey

Speaker: Tim Sarrantonio

The average nonprofit uses five or more different software platforms to create their donor’s journey, making the experience clunky and disjointed. If you want to design a magical online giving experience for donors, making their journey as seamless as possible is key. In this webinar with expert Tim Sarrantonio, you’ll learn the fundamental steps to create an immersive and personalized online giving experience for your donors.