April, 2022

How To Win at Association Membership

Moery Company

We have all heard the old adage, “A chain is only as strong as the weakest link.” ” More often than not, the context in which this is used in the business world describes a team and its people.

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10: Five Tips for Success with Ad Hoc Volunteers

Spark Consulting

Starting in position 10, Five Tips for Success with Ad Hoc Volunteers. When I first wrote this post in 2014, Peggy Hoffman and I had recently released The Mission-Driven Volunteer.

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The Difference Between Customer Service and Member Experience

Smooth The Path

What happens when a member writes or calls a staff person at your association? Likely this member will receive an amiable and efficient response. Many associations offer excellent customer service. Customer service is different than member experience.

The Event Planning Checklist Used By Top Event Planners

Wild Apricot

Are you new to planning events and want a little help? Or are you looking for an easy process for your team to follow while planning an event? Whether you’re running an in-person, hybrid or virtual event , you’re in the right place. events

10 Common AMS Implementation Myths Debunked

Voicing the need for a new AMS may not win you any popularity contests. But if your business objectives aren’t being met, it’s time to broach the subject. Turn skeptics around with 10 hard-to-argue responses designed to showcase the value of a new system.

Association Brain Food: 4.29.22

Reid All About it

The weekly list of free educational events and resources for the association community…. ASAE scholarships. If you don’t have the budget to attend ASAE Annual, apply for the new ASAE-USAE Travel Scholarship made possible by Ross E. Heller, founder and publisher of USAE and CustomNEWs.

More Trending

9 Tips for Enhancing Your Association’s Cybersecurity

Association Adviser

This article was originally published in Georgia Society of Association Executives (GSAE). Read the article here. THINK THAT CYBERCRIMINALS are too busy trying to hack into the computer networks of large businesses to go after your association? Think again!

What’s Changing for Chapters?

Spark Consulting

Mariner Management and billhighway recently released the third edition of their chapter benchmarking report , and I had the opportunity to interview Peggy Hoffman and Peter Houstle about it. Q: This is, I believe, the third edition of the chapter benchmarking report.

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Marketing Movers & Shakers: Meet Amanda Dollman

Higher Logic

The post Marketing Movers & Shakers: Meet Amanda Dollman appeared first on Higher Logic. We’re celebrating six association Marketing Movers and Shakers. Meet Amanda Dollman, and learn how she grew member upgrade requests by over 150%.

How to Take Board Meeting Minutes

Wild Apricot

Taking board meeting minutes can feel tedious, but doing it well will help your team in the long run! Board minutes serve as a point of reference for what was discussed AND as a resource in legal matters. The best minute takers have: a keen ear for. organizational-management

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7 Signs It’s Time to Move to a New AMS

Do you need to break up with your AMS? Your association deserves a membership management platform that enhances staff efficiency, creates value, and delivers outcomes to drive membership success. Download this guide to uncover the 7 signs it’s time to move to a new AMS.

Association Brain Food: 4.22.22

Reid All About it

The weekly list of free educational events and resources for the association community…. New education markets.

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Gardian of the Month: Rachel Kuntzsch

Aaron Wolowiec

Our Gardian of the Month is Rachel Kuntzsch! Check out her tip for balancing work and studying with family time, why the New York Times is her go-to resources and why she feels Spring truly represents her

5 Tips to Take Your Sponsorship Program to The Next Level

Association Adviser

Sponsorship programs are a key non-dues revenue source for associations and brands that support your members are looking for ways to connect with their current and potential clients on a deeper level. Are your current sponsor offerings designed to support all levels of donors?

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There is a New Member Engagement Plan for Every Association

Smooth The Path

When it comes to new member engagement, there’s no one-size-fits-all plan. Based on the research, email campaigns, phone calls, and engaging new members at in-person events are the most effective strategies for many associations.

8 Requirements Executives Should Look For in a New AMS

Selecting a new Association Management System (AMS) can be daunting, even for the most “seasoned” professionals. Learn what top association executives require when it comes to their most crucial investments.

Marketing Movers & Shakers: Meet Debbie Segor

Higher Logic

The post Marketing Movers & Shakers: Meet Debbie Segor appeared first on Higher Logic. This spring, we’re celebrating six Marketing Movers and Shakers in the association marketing space. First up? Debbie Segor! Learn how she does email marketing.

How to Get Event Sponsorship: Your Ultimate Guide for 2022

Wild Apricot

Getting event sponsorship can be a huge win for your next event. But the road to securing one can be a point of stress in your event planning. A recent survey stated that 90% of event planners put finding an event sponsor as one of their top two concerns. events

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Association Brain Food: 4.15.22

Reid All About it

The weekly list of free educational events and resources for the association community…. Advocacy’s membership value.

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Is Your Association Delivering on the #1 Membership Benefit??


These last two years, it’s become really obvious to me how much people value connection and community as a membership benefit. Despite Zoom fatigue, when members can talk shop with peers, they jump at the chance. ASAE’s Membership Mondays are a good example.

The Ins and Outs of Marketing Automation for Associations

What the heck is marketing automation? Grab this informative guide that explains what it is; why and where associations use it; and how it’s like email marketing on steroids. The guide also includes a new-member onboarding schedule that is helpful whether you already use marketing automation or not.

The Last Relationship-building Activity You’ll Ever Need

Aaron Wolowiec

As more and more groups begin to meet again in-person, the need for some sort of relationship-building activity at the start of sessions, meetings, or conferences has become less a luxury and more a necessity. Here's the last relationship-building activity you'll ever need

Unique Ways to Attract Prospects

Smooth The Path

I tend to view member acquisition as a long game. Engage current members, and they’ll spread the word; most of the time. In Marketing General’s latest Membership Marketing Benchmarking Report, 57% of respondents said that word of mouth recommendations drives new member acquisition.

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Activating Community Engagement with AAE

Higher Logic

The post Activating Community Engagement with AAE appeared first on Higher Logic. All communities need strategies, but every online community needs its own unique strategy. Hear how the American Association of Endodontists (AAE) approaches getting their audience engaged.

How to Create a Stronger Annual Appeal Letter

Wild Apricot

Every nonprofit knows the importance of staying on top of fundraising efforts. The money donors bring in helps to fund new projects, and turns your team’s big ideas into reality. But running an organization also comes with covering the less flashy. fundraising

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The Four Culture Decisions that will Make or Break Your Return to the Workplace

Rethinking Work, Office, and Culture in the New Reality - How will you design the workplace for the needs of employees? How will you define what it means to collaborate or supervise? Find out here.

Association Brain Food Weekly: 4.8.22

Reid All About it

The weekly list of free educational events and resources for the association community…. New member onboarding survey. Dynamic Benchmarking and Kaiser Insights are teaming up again to launch the second edition of their popular New Member Engagement Study and would love your participation.

3 ways to take your association’s online community to the next level

Nimble AMS

Using the right tools and techniques makes it easy to get more out of your association’s online community. . Here’s how Nimble Communities can help you take your online community to the next level. Your association might just be getting started with an online community.

2022 Conference Registration Pacing

Velvet Chainsaw

Before March of 2020, pacing data was a useful tool for predicting final attendance and revenue. If you were pacing behind, you could make midcourse corrections. As we come out of the pandemic, we need a different playbook to drive attendance and earlier commitment.

Better Hybrid Experiences for You and Your Members

Smooth The Path

Last week we started talking about expanding our definition of hybrid conferences so we can increase member engagement and at the same time reduce the intense resource risk of producing a big hybrid event while worrying about soft registrations.

How to Choose the Right AMS Solution for Your Association

The Buyer’s Checklist for association professionals is designed to help you make an “apples to apples” comparison of association management software (AMS) systems, so you can make the right purchasing decision for your association’s unique needs.

11 Email Marketing Mistakes You Might Be Making

Higher Logic

The post 11 Email Marketing Mistakes You Might Be Making appeared first on Higher Logic. Are you making any of these email marketing mistakes? Check the list – and if you are, never fear, we provide solutions! The post 11 Email Marketing Mistakes You Might Be Making appeared first on Higher Logic.

How to Hire a Grant Writer

Wild Apricot

Operating a nonprofit is expensive, and most can’t rely on donations alone to cover their costs, especially when they’re first starting up. That’s where grants come in — funds you can get from the government (or a foundation). organizational-management

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Association Brain Food Weekly: 4.1.22

Reid All About it

The weekly list of free educational events and resources for the association community…. Career changers. With all the job- and career-hopping going on right now, it’s a good time for associations to extend their marketing and educational efforts to career changers.