April, 2022

How To Win at Association Membership

Moery Company

We have all heard the old adage, “A chain is only as strong as the weakest link.” ” More often than not, the context in which this is used in the business world describes a team and its people.

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10: Five Tips for Success with Ad Hoc Volunteers

Spark Consulting

Starting in position 10, Five Tips for Success with Ad Hoc Volunteers. When I first wrote this post in 2014, Peggy Hoffman and I had recently released The Mission-Driven Volunteer.

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The Difference Between Customer Service and Member Experience

Smooth The Path

What happens when a member writes or calls a staff person at your association? Likely this member will receive an amiable and efficient response. Many associations offer excellent customer service. Customer service is different than member experience.

How to Hire a Grant Writer

Wild Apricot

Operating a nonprofit is expensive, and most can’t rely on donations alone to cover their costs, especially when they’re first starting up. That’s where grants come in — funds you can get from the government (or a foundation). organizational-management

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Here's How to Write an Effective New-Member Welcome Email

Welcome emails have an incredibly high open rate (50-60%). Read here to learn tips for taking full advantage of your valuable, one-time opportunity to reach new members.

Association Brain Food: 4.29.22

Reid All About it

The weekly list of free educational events and resources for the association community…. ASAE scholarships. If you don’t have the budget to attend ASAE Annual, apply for the new ASAE-USAE Travel Scholarship made possible by Ross E. Heller, founder and publisher of USAE and CustomNEWs.

More Trending

9 Tips for Enhancing Your Association’s Cybersecurity

Association Adviser

This article was originally published in Georgia Society of Association Executives (GSAE). Read the article here. THINK THAT CYBERCRIMINALS are too busy trying to hack into the computer networks of large businesses to go after your association? Think again!

What’s Changing for Chapters?

Spark Consulting

Mariner Management and billhighway recently released the third edition of their chapter benchmarking report , and I had the opportunity to interview Peggy Hoffman and Peter Houstle about it. Q: This is, I believe, the third edition of the chapter benchmarking report.

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Unique Ways to Attract Prospects

Smooth The Path

I tend to view member acquisition as a long game. Engage current members, and they’ll spread the word; most of the time. In Marketing General’s latest Membership Marketing Benchmarking Report, 57% of respondents said that word of mouth recommendations drives new member acquisition.

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How to Get Event Sponsorship: Your Ultimate Guide for 2022

Wild Apricot

Getting event sponsorship can be a huge win for your next event. But the road to securing one can be a point of stress in your event planning. A recent survey stated that 90% of event planners put finding an event sponsor as one of their top two concerns. events

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How to Get Young Professionals to Engage In Your Association

GrowthZone’s guide, The Power of Young Professionals, tackles the challenges of engaging, recruiting, and retaining Gen Z and Millennial members, including: • Why they do or don’t join. • Communication strategies. • Myths and facts

Association Brain Food: 4.22.22

Reid All About it

The weekly list of free educational events and resources for the association community…. New education markets.

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Gardian of the Month: Rachel Kuntzsch

Aaron Wolowiec

Our Gardian of the Month is Rachel Kuntzsch! Check out her tip for balancing work and studying with family time, why the New York Times is her go-to resources and why she feels Spring truly represents her

5 Tips to Take Your Sponsorship Program to The Next Level

Association Adviser

Sponsorship programs are a key non-dues revenue source for associations and brands that support your members are looking for ways to connect with their current and potential clients on a deeper level. Are your current sponsor offerings designed to support all levels of donors?

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Marketing Movers & Shakers: Meet Amanda Dollman

Higher Logic

The post Marketing Movers & Shakers: Meet Amanda Dollman appeared first on Higher Logic. We’re celebrating six association Marketing Movers and Shakers. Meet Amanda Dollman, and learn how she grew member upgrade requests by over 150%.

How to Sell Your Board on Better Technology

Use this helpful blueprint when you need to convince your board to invest in better software. It includes talking points and tips for your presentation, including quantifying ROI, outlining indirect benefits, and selling the potential of the purchase.

Better Hybrid Experiences for You and Your Members

Smooth The Path

Last week we started talking about expanding our definition of hybrid conferences so we can increase member engagement and at the same time reduce the intense resource risk of producing a big hybrid event while worrying about soft registrations.

The Event Planning Checklist Used By Top Event Planners

Wild Apricot

Are you new to planning events and want a little help? Or are you looking for an easy process for your team to follow while planning an event? Whether you’re running an in-person, hybrid or virtual event , you’re in the right place. events

Association Brain Food: 4.15.22

Reid All About it

The weekly list of free educational events and resources for the association community…. Advocacy’s membership value.

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The Last Relationship-building Activity You’ll Ever Need

Aaron Wolowiec

As more and more groups begin to meet again in-person, the need for some sort of relationship-building activity at the start of sessions, meetings, or conferences has become less a luxury and more a necessity. Here's the last relationship-building activity you'll ever need

How to Select an Association Credit Card Processing Company

Right now, every penny counts. It’s an ideal time to check if your association’s credit card processing provider is offering competitive terms. However, there are many important factors to consider if when researching options.

Is Your Association Delivering on the #1 Membership Benefit??


These last two years, it’s become really obvious to me how much people value connection and community as a membership benefit. Despite Zoom fatigue, when members can talk shop with peers, they jump at the chance. ASAE’s Membership Mondays are a good example.

Marketing Movers & Shakers: Meet Debbie Segor

Higher Logic

The post Marketing Movers & Shakers: Meet Debbie Segor appeared first on Higher Logic. This spring, we’re celebrating six Marketing Movers and Shakers in the association marketing space. First up? Debbie Segor! Learn how she does email marketing.

Nudge Networking

Smooth The Path

I am always hunting for great ideas that nudge members into connecting. A few compelling ideas have floated across my desk recently that I couldn’t wait to share with you.

How to Take Board Meeting Minutes

Wild Apricot

Taking board meeting minutes can feel tedious, but doing it well will help your team in the long run! Board minutes serve as a point of reference for what was discussed AND as a resource in legal matters. The best minute takers have: a keen ear for. organizational-management

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The Ultimate Guide to Amazing Association Websites

Your association’s website needs to engage members AND deliver a great user experience so everyone who visits it leaves with a positive impression. But how? Get the free guide to optimizing your website “under-the-hood” (great for "non-techy" people).

Association Brain Food Weekly: 4.8.22

Reid All About it

The weekly list of free educational events and resources for the association community…. New member onboarding survey. Dynamic Benchmarking and Kaiser Insights are teaming up again to launch the second edition of their popular New Member Engagement Study and would love your participation.

2022 Conference Registration Pacing

Velvet Chainsaw

Before March of 2020, pacing data was a useful tool for predicting final attendance and revenue. If you were pacing behind, you could make midcourse corrections. As we come out of the pandemic, we need a different playbook to drive attendance and earlier commitment.

A Practical Guide to Stakeholder Mapping & Why It’s Important

Aaron Wolowiec

There are two primary groups of people involved in your organization’s strategy work: participants and stakeholders. Depending upon their lived experiences, tenure in your industry, engagement with your organization, and a host of other factors, the opinions, insights, and recommendations of your members are going to vary greatly. Want to test it out? Ask a group of 10 members how to solve just about anything and you’re likely to get several dozen suggestions.

Activating Community Engagement with AAE

Higher Logic

The post Activating Community Engagement with AAE appeared first on Higher Logic. All communities need strategies, but every online community needs its own unique strategy. Hear how the American Association of Endodontists (AAE) approaches getting their audience engaged.

The Guide to Accessible Learning for Associations

Speaker: Dan Streeter, Vice President of Learning Strategy & Development at Blue Sky eLearn

In this 45-minute webinar, we’ll share real-world accessibility solutions and hidden tools in the applications you use every day such as Zoom, Microsoft Suite, Adobe Acrobat (PDF), Articulate Storyline 360, and Articulate Rise 360. This webinar will help you evaluate the accessibility of your current learning efforts and learn about the tools needed to ensure your eLearning is in alignment with the latest Web Content Accessibility Guidelines (proposed WCAG 2.2).

There is a New Member Engagement Plan for Every Association

Smooth The Path

When it comes to new member engagement, there’s no one-size-fits-all plan. Based on the research, email campaigns, phone calls, and engaging new members at in-person events are the most effective strategies for many associations.

How to Create a Stronger Annual Appeal Letter

Wild Apricot

Every nonprofit knows the importance of staying on top of fundraising efforts. The money donors bring in helps to fund new projects, and turns your team’s big ideas into reality. But running an organization also comes with covering the less flashy. fundraising

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Association Brain Food Weekly: 4.1.22

Reid All About it

The weekly list of free educational events and resources for the association community…. Career changers. With all the job- and career-hopping going on right now, it’s a good time for associations to extend their marketing and educational efforts to career changers.