June, 2022

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7: Membership 101: Exit Surveys

Spark Consulting

In position number 7 of the top ten all time Spark blog posts: Membership 101: Exit Surveys. (I told you the Membership 101 series would be back!). Once again, the advice in the initial post remains solid. To this day, I regularly recommend conducting an exit survey as part of client projects, or as something they should start doing on their own after we’re done, or both.

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How to Help Understaffed Member Companies Become More Competitive in the Talent Marketplace

WBT Systems

Spend any time on LinkedIn and you’ll see a slew of “we’re hiring” posts from association colleagues. It seems like everyone is looking for staff these days. What’s the situation in your association’s industry?

How To 370
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Membership Level Names: The Secret Sauce for Super-Creative Tier Names

Wild Apricot

If you’re in the midst of planning your membership program, you’re likely thinking about what benefits you can offer to your members and how much to charge for them. Hopefully, you already know that offering more than one membership level.

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Level Up Your Association’s Marketing with Analytics

Association Analytics

The post Level Up Your Association’s Marketing with Analytics appeared first on Association Analytics.

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Ultimate Guide to Monetizing Association Member Education

Unlock More Profit and Smarter Packaging for Member Learning Every decision that goes into your learning monetization strategy matters for your association’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.

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Getting Ready for 2023…Already?

Aaron Wolowiec

The reality that the second quarter is almost over means it is time for a mid-year check-in and the ramping up for 2023. Specifically, as it relates to sales planning and business development, here are a few things you may want to prioritize in the coming weeks as we reach the mid-year mark.

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More Trending

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8: Membership 101: Effective Renewal Cycles

Spark Consulting

In position number 8 of the top ten all time Spark blog posts: Membership 101: Effective Renewal Cycles. (Spoiler alert: you’re going to see more of the Membership 101 series posts in the countdown.). When I reviewed the initial post, I realized everything I wrote still holds four years later. I still walk clients through this process today in creating renewal campaigns, answering questions about goals, audience(s), offer, message, tactics/platforms, resources, schedule and responsibilitie

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Association Strategies for Reversing the Decline in Conference Attendance

WBT Systems

A few recent ASAE Collaborate discussions highlighted an alarming trend: a decline in conference attendance, both in-person and virtual.

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How to Ask for Donations

Wild Apricot

Donations are a BIG DEAL to your nonprofit: they’re a primary revenue stream , support your base costs, and give you the resources you need to keep growing. However, many people get nervous when it comes to the big question: how to ask for donations?

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Level Up Your Association’s Marketing with Analytics – 7/6/22

Association Analytics

The post Level Up Your Association’s Marketing with Analytics – 7/6/22 appeared first on Association Analytics.

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2024 Association Survey Results Report

2024 Association Survey Results Report For the 10th year, association professionals across the U.S. and Canada provided a look at the inner workings of their organizations when they replied to GrowthZone’s annual survey. Read the 2024 survey results report to see how your association compares: Top Challenges Retention Rates Non-Renewal Reasons Automatic Renewals Reinstatement Strategies Member Engagement Changes & Strategies Why Members Join Non-Dues Revenue Sources Dues Increases, and more

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Gardian of the Month: Jannah Bierens

Aaron Wolowiec

Jannah Bierens is our Gardian of the Month! She shares her favorite part of learning something new, one of her favorite professional networks, her tip to help retain knowledge as well as her favorite summer activities!

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7 Tips for Making the Move from Listserv to Online Community

Higher Logic

The post 7 Tips for Making the Move from Listserv to Online Community appeared first on Higher Logic. Ready to make the move? Here are 7 tips to help you successfully transition your association and members from a listserv to an online community. The post 7 Tips for Making the Move from Listserv to Online Community appeared first on Higher Logic.

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Social Impact & The Jimmy Fund

Virtual

Tune into our latest 5 Minutes with Andy -- hear about Team Russo and the Jimmy Fund and Virtual, Inc.’s commitment to both! Tune into our latest 5 Minutes with Andy -- hear about Team Russo and the Jimmy Fund and Virtual, Inc.’s commitment to both!

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With Workplace Changes, Members & Employers Need Dual-Purpose Leadership Training

WBT Systems

Employers are realizing that managing staff who work from home differs greatly from managing staff who only work in the office.

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The Retention Ripple Effect: Nonprofit Staff and Donor Dynamics

Speaker: Andrew Olsen, CFRE - EVP, Fundraising Solutions at DickersonBakker | Kat Landa, CFRE, CSD - SVP, Talent Solutions at DickersonBakker

Across the nonprofit sector, organizations invest heavily in donor retention efforts, yet the struggle of cultivating lasting relationships remains. While attracting new donors is crucial, the lack of repeat donors poses significant financial risks. Through a comprehensive analysis of industry data, experts argue that there is a direct correlation between donor burnout, donor retention, and the talent retention crisis.

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The Ultimate Guide to Nonprofit Budgets

Wild Apricot

Running a nonprofit is a lot like learning to juggle—exciting as the skill is, it’s harder than it looks! If you’re looking for a way to keep all those balls in the air, nothing is more valuable than a foolproof nonprofit budget.

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Bridging a Generation Gap Between Your Members: What’s a “Next Gen” Committee?

Association Adviser

Did you know that there are currently four generations in the workforce? (Boomers, Gen X, Millennials, Gen Z). Your membership is almost certainly made up of a diverse group of professionals with varied ages and experiences – and, hence, different needs and wants. This could mean that a professional who has been in the industry […]. The post Bridging a Generation Gap Between Your Members: What’s a “Next Gen” Committee?

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11 Trends Impacting Association Events Right Now

Aaron Wolowiec

Here are 11 trends Event Garde has found to be impacting association events right now, including both an overview of the challenges we’ve experienced first-hand and a recommended solution for you and your team to consider.

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3 ways to prepare your organization for the labor union comeback

Aptify

After a period of declining membership, unions seem to be staging a comeback. . Here’s how your labor union can prepare for and take advantage of this opportunity for growth. . The union membership rate declined by 0.5 percent in 2021 according to the U.S. Bureau of Labor Statistics. However, recent movement in U.S. organized labor suggests an environment that’s ripe for union growth: .

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SME Relationships: Proven Solutions for Seamless Collaboration and Success

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!

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Three terrific tech tips to transform the member experience

Nimble AMS

Does your association have a problem with member loyalty? Sometimes individuals readily join your organization but don’t participate in member events or network in professional activities. Members might seem invested in association benefits, but when it comes time to renew, they lapse instead. Why does this disconnect occur? According to the Community Brands 2022 Association Trends Study, members are more likely to be satisfied and invest in their organization if it’s an early adopter of technol

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The Metaverse: Science Fiction or a Realistic Opportunity for Associations?

WBT Systems

Should you pay attention to the metaverse? It depends on whom you ask. On one side, you have the loud, enthusiastic voices of Web3 and cryptocurrency venture capitalists, Mark Zuckerberg, and a sycophantic media.

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19 Effective Nonprofit Accounting Software Tools

Wild Apricot

Nonprofit accounting can get complicated , especially for organizations using outdated systems.

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When to Add Videos to Your Online Engagement Strategy

Association Adviser

An online engagement strategy is important to help guide how your members interact with your association’s online presence. It is only natural that when you are planning your annual member engagement strategy that video is included. With video being an addition to your annual planning, you may have several questions that include how to increase […].

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5 Habits of Growth-Oriented Associations

We’ve identified the five defining characteristics of future-focused associations. Adopting these traits allows your organization to chart a course for long-term growth and success. Find out: Why some organizations are more adept at navigating and overcoming challenges facing all associations. The success formula for thriving associations, including a behind-the-scenes peek at some flourishing organizations.

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Braving Trust at Work

Aaron Wolowiec

We often think of trust as something that is important in establishing healthy personal relationships, but trust is important in our professional relationships as well. But how do we build this professional trust?

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Social Impact & The Jimmy Fund

Virtual

Tune into our latest 5 Minutes with Andy -- hear about Team Russo and the Jimmy Fund and Virtual, Inc.’s commitment to both! Tune into our latest 5 Minutes with Andy -- hear about Team Russo and the Jimmy Fund and Virtual, Inc.’s commitment to both!

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3 ways to align association goals and technology with your ideal member

Nimble AMS

How does your association define its goals? As you seek to reach your organizational goals, it’s crucial to take a step back and consider what drives your association. Member engagement and delivering a member-centric experience are integral to all organizations—therefore, it should be a priority in determining your association’s goals. . Here’s how you can use membership aims and innovative technology to successfully surpass your association goals. .

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[GUEST BLOG] 2 Reasons People Join and What it Tells You About Members

GrowthZone

by Frank Kenny. Have you ever thought about the different reasons people join your chamber or association? It often comes down to two big things. Some people want to get something FROM your organization, while some people want to get something done THROUGH your organization. Those who join to get something FROM your chamber or association probably want at least one of the following returns on investment (ROI) to: Meet people in the chamber or industry.

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How to Design a Seamless & Personalized Digital Donor Journey

Speaker: Tim Sarrantonio

The average nonprofit uses five or more different software platforms to create their donor’s journey, making the experience clunky and disjointed. If you want to design a magical online giving experience for donors, making their journey as seamless as possible is key. In this webinar with expert Tim Sarrantonio, you’ll learn the fundamental steps to create an immersive and personalized online giving experience for your donors.