How Associations Can Connect with Gen Z by Offering What’s Important to Them – Part 1
DECEMBER 1, 2022
I suppose it’s only human to make assumptions about other generations. When Millennials were entering the job market, remember the scare tactics used by keynote speakers? “They’re entitled!” “They need recognition!” Ugh, so exasperating. Stereotypes like these are barriers to understanding and connecting. Don’t make the same mistake with Gen Z. Each generation is influenced by what’s going on around them as they come of age, so they will differ in some ways.