December, 2022

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How Associations Can Connect with Gen Z by Offering What’s Important to Them – Part 1

Membersuite

I suppose it’s only human to make assumptions about other generations. When Millennials were entering the job market, remember the scare tactics used by keynote speakers? “They’re entitled!” “They need recognition!” Ugh, so exasperating. Stereotypes like these are barriers to understanding and connecting. Don’t make the same mistake with Gen Z. Each generation is influenced by what’s going on around them as they come of age, so they will differ in some ways.

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Gen Z 101: Five facts to attract more members to your association

Nimble AMS

Is your association looking to crack the Gen Z code? While we can ’t promise we have all the answer s, this blog offers vital facts about the important young professionals that your organization is so eager to recruit. If Gen Z isn’t yet on your radar, it really should be. Statista estimates there are 68.6 million Generation Z Americans. While not quite as large a demographic as Millennials , Gen Z is historically the most racially and ethnically diverse generation to date.

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Is podcasting right for your association?

Higher Logic

The post Is podcasting right for your association? appeared first on Higher Logic. How can audio – which has been around for as long as humans have been communicating – be seen as something “new”? A recent episode of our podcast, The Member Engagement Show, explores the power. The post Is podcasting right for your association? appeared first on Higher Logic.

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How Your Association Can Plan for Successful Marketing and PR in 2023: Part I

Association Adviser

Marketing, across all industries, has become tricky in the digital age. Members, potential members, partners, event exhibitors, sponsors and industry professionals are inundated with marketing everywhere they flick their thumbs on their smartphones. No one is immune. Their attention is captured, and they get distracted from engaging with your association.

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How to Increase Membership Renewal

Dive deep into essential elements that drive member retention. Learn why members may hesitate to renew. Discover actionable techniques to encourage their return and foster lasting engagement. Uncover reasons members choose not to renew. Learn effective tactics to elevate member engagement and communication. Explore methods to encourage member renewal and active participation in your association Download now to take charge of your membership retention strategy!

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The 2023 Outlook for Non-Dues Revenue

WBT Systems

After nearly three years of pandemic and economic uncertainty, what has your association learned? Are you doing anything differently? Have you stopped doing anything? What are you better at now?

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Benefits of Professional Accountability Groups

Aaron Wolowiec

Accountability Groups are becoming common practice - they can serve lots of different functions and mean lots of different things to different people. They are any group of like professionals who want to provide support for, provide personal and professional growth opportunities for, and build relationships with others in their field. Read on for the benefits of these groups.

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1: Membership 101: The Welcome Series

Spark Consulting

And finally, coming in at #1 in the Spark All-Time Top 10 Blog Posts (and it wasn’t even close): Membership 101: The Welcome Series. First written more than five years ago, this post remains the first or second most visited page on my entire website month after month (thanks, Google Analytics!). Once again, I’m finding that the advice I provided, gleaned both from my own years as a membership director and my time working with clients, holds up: Create a drip campaign, mix your method

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Increase Member Engagement Easily with These Community Features

Higher Logic

The post Increase Member Engagement Easily with These Community Features appeared first on Higher Logic. Driving better engagement keeps your members invested in their membership—it’s a major factor when it’s time to renew. Learn how to leverage your community features to make engaging members easier. . The post Increase Member Engagement Easily with These Community Features appeared first on Higher Logic.

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Are you getting the most out of your retention data?

Association Analytics

If you’re responsible for member retention, you have your renewal rate committed to memory, right? You are most likely doing everything you should — calculating your retention rate on a regular basis, being consistent in your retention formula and sharing results with key stakeholders. But are you truly leveraging that information? Are you using it to increase revenue and lower costs per renewal?

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How to Create a Winning Event Marketing Strategy

Events hold the power to create lasting impressions and meaningful connections. They are not only occasions for celebration but also valuable marketing opportunities. Event marketing has become an essential component of successful business strategies, enabling organizations to engage with their target audience and create memorable experiences. However, behind every successful event lies a well-thought-out marketing strategy.

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The New Improved Approach to New Member Onboarding and Engagement

WBT Systems

When making a case for improving new member onboarding and engagement at your association, your chances are better if you can say, “Look at what these associations with a 90% new member retention rate are doing.

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Online Directory Software: 11 Top Options for 2023

Wild Apricot

Every membership organization can benefit from having a member directory —but it sure comes with a lot of information to juggle! That’s why online directory software is just what you need to keep up with member data without sending your.

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Beyond the Coffee Break. Striking the Right Balance Between Learning, Networking, and Fun at Your Event

Aaron Wolowiec

In today’s busy environment there are many things vying for attendee’s time and money, making it more important than ever to build the “perfect” event to entice them to attend. How do we find just the right mix of structured programming while offering opportunities for organic networking and some fun too?? Here are several ideas to incorporate some “downtime” that keeps attendees engaged – without burning them out.

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Give Joy!

.orgSource

“True happiness comes from the joy of deeds well done, the zest of creating new things.” Antione de Saint Exupery. If you’re looking for the perfect holiday gift for a colleague, consider joy. Most of us don’t begin the workday expecting anything joyful. In fact, according to Gallup about 85 percent of people in the global workplace are either not engaged or disengaged.

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The Ultimate Guide to Monetizing Customer Learning

Every decision that goes into your learning monetization strategy matters for your organization’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.

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Connecting Community Content to Customer Experience and Marketing

Higher Logic

The post Connecting Community Content to Customer Experience and Marketing appeared first on Higher Logic. All too often, brand communities get developed in a vacuum—as siloed initiatives that bring together important stakeholders too late and too little. Within this model, the consequences are many, and the benefits are few. One. The post Connecting Community Content to Customer Experience and Marketing appeared first on Higher Logic.

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How to leverage business analytics insights with Association Management Software (AMS)

Nimble AMS

Not every organization that uses business analytics must be a for-profit company. Professional societies, trade associations, and nonprofit groups can all use analytics tools to improve their staff operations, reach more members and non-members, and make meaningful progress toward their mission and goals. . Business analytics is essential for any modern organization.

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Virtual Conferences as a Path to Inclusion and Diversity

WBT Systems

If your association is serious about inclusion and diversity, make sure you know what ‘going back to normal’ really means.

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Nonprofit Annual Report: Creating Your Best One Yet! (+ 15 Examples!)

Wild Apricot

The post Nonprofit Annual Report: Creating Your Best One Yet! (+ 15 Examples!) appeared first on WildApricot.

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2024 Association Survey Results Report

2024 Association Survey Results Report For the 10th year, association professionals across the U.S. and Canada provided a look at the inner workings of their organizations when they replied to GrowthZone’s annual survey. Read the 2024 survey results report to see how your association compares: Top Challenges Retention Rates Non-Renewal Reasons Automatic Renewals Reinstatement Strategies Member Engagement Changes & Strategies Why Members Join Non-Dues Revenue Sources Dues Increases, and more

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2023: Plan to Disrupt

Aaron Wolowiec

2023 is the year leaders will benefit from disruption in the association sector. This post looks at three disruptions and how associations can turn discomfort into benefits to better focus on members, manage operations and invest wisely.

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Commit to Your Team’s Success—They’ll Return the Favor

.orgSource

When you are the leader, you drive the team dynamics. Others take their cues from your behavior. This is an unavoidable consequence of being the boss. We feel at ease with people who are like us. So, it’s easy to promote this self-centered perspective without realizing it. But CEOs who head exceptional teams reject an […]. The post Commit to Your Team’s Success—They’ll Return the Favor appeared first on.orgSource.

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Why a Branded Online Community Beats Just Using Social Media

Higher Logic

The post Why a Branded Online Community Beats Just Using Social Media appeared first on Higher Logic. You know the power of a well-connected, engaged community for your association. But where you host that community can have a big impact on your ability to serve its members. . The post Why a Branded Online Community Beats Just Using Social Media appeared first on Higher Logic.

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Empower association volunteers to boost member engagement

Nimble AMS

Are you trying to address the elevated volum e of work at your association? You’re not alone! Community Brands research found that 1 in 4 association professionals plan to solicit more volunteer participation from members to address increased workload at their organizations. Your association can mobilize your volunteer group in to a high-energy team, helping your o rganization accomplish various tasks and freeing up staff to attend to more specialized roles.

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The Retention Ripple Effect: Nonprofit Staff and Donor Dynamics

Speaker: Andrew Olsen, CFRE - EVP, Fundraising Solutions at DickersonBakker | Kat Landa, CFRE, CSD - SVP, Talent Solutions at DickersonBakker

Across the nonprofit sector, organizations invest heavily in donor retention efforts, yet the struggle of cultivating lasting relationships remains. While attracting new donors is crucial, the lack of repeat donors poses significant financial risks. Through a comprehensive analysis of industry data, experts argue that there is a direct correlation between donor burnout, donor retention, and the talent retention crisis.

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Is Your Return to The Office Still Producing Unhappy Employees? If so, a Team Led Structure May be The Cure.

Achurch

Is Your Return to The Office Still Producing Unhappy Employees? If so, a Team Led Structure May be The Cure. In our recent State of the Workplace Survey, leaders ranked employee interaction and fraying organizational culture as top concerns; yet, many organizations are setting work schedules contrary to the problems they want to solve. Overemphasizing presence in-office can lead to unhappy, dispirited, and unimaginative employees (and workplaces).

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21 Leading Association Management Software (AMS) Options

Wild Apricot

The post 21 Leading Association Management Software (AMS) Options appeared first on WildApricot.

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Gardian of the Month: Yesenia Murillo

Aaron Wolowiec

Yesenia Murillo is our Gardian of the Month! Find out what subject she'd like to learn more about, one of her favorite professional networks, the resource she thinks you should check out and which season best represents her!

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Flat, Tall, or In Between—Is It Time to Evaluate Your Organizational Structure?

.orgSource

Even small associations tend to stack layers of management like the cake at a royal wedding. As many as five tiers of responsibility (junior positions, middle managers, executive staff, committees, and the board of directors) are not unusual. Depending on the circumstances, these levels either promote efficiency with short, clearly defined reporting lines or create a long, perilous climb before ideas reach decision-makers.

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SME Relationships: Proven Solutions for Seamless Collaboration and Success

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!