September, 2021

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How Could Your Association’s Learning Business Shape a Better Future for Your Industry?

WBT Systems

How Could Your Association’s Learning Business Shape a Better Future for Your Industry? Read more about How Could Your Association’s Learning Business Shape a Better Future for Your Industry?

Industry 376
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Why I Keep Coming Back to Super Forum

Higher Logic

The post Why I Keep Coming Back to Super Forum appeared first on Higher Logic. Will we see you at Super Forum 2021? Find out why these repeat attendees keep coming back every year. The post Why I Keep Coming Back to Super Forum appeared first on Higher Logic.

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The Complete Guide to Diversifying Your Nonprofit Revenue Streams

Wild Apricot

Whether you work for a large nonprofit or run a small two-person shop, the question “How do we bring in more revenue?” is probably constantly running through your mind. After all, nonprofits are driven by the need to raise funds to support.

Revenue 328
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What I’ve Learned after 10 Years at Blue Sky eLearn

Blue Sky eLearn

Summary: We have some incredible people here at Blue Sky eLearn, so we’ve decided to share some stories and observations from someone who’s been with us through thick and thin: Jocelyn Taylor, our Senior Director of Sales Operations. With over 10 years of experience at Blue Sky, Jocelyn has seen her share of ups and downs, wins and losses, and an incredible amount of change in our industry… Take it away, Jocelyn!

LMS 296
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How to Increase Membership Renewal

Dive deep into essential elements that drive member retention. Learn why members may hesitate to renew. Discover actionable techniques to encourage their return and foster lasting engagement. Uncover reasons members choose not to renew. Learn effective tactics to elevate member engagement and communication. Explore methods to encourage member renewal and active participation in your association Download now to take charge of your membership retention strategy!

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How to Drive Analytics Adoption through Culture and Practice – 10/13/21

Association Analytics

The post How to Drive Analytics Adoption through Culture and Practice – 10/13/21 appeared first on Association Analytics.

How To 312

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Here We Go Again… With an Uncertain Future, Be Prepared for a Return to Virtual

WBT Systems

Here We Go Again… With an Uncertain Future, Be Prepared for a Return to Virtual. Read more about Here We Go Again… With an Uncertain Future, Be Prepared for a Return to Virtual.

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SPF, DKIM, DMARC: The 3 Pillars of Email Authentication

Higher Logic

The post SPF, DKIM, DMARC: The 3 Pillars of Email Authentication appeared first on Higher Logic. Email authentication is built on SPF, DKIM, & DMARC. These technical, essential terms will help you master email authentication and maintain brand reputation. The post SPF, DKIM, DMARC: The 3 Pillars of Email Authentication appeared first on Higher Logic.

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The Complete Guide to Mentorship Programs for Membership Organizations

Wild Apricot

One of the biggest reasons why people join professional associations is to take advantage of mentorship opportunities. What better way to advance in your career than to sit one-on-one with someone who works in the same field and has been in your shoes?

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Event Email Marketing for Associations: 3 Essentials

Blue Sky eLearn

The first pitfall into member attrition is the assumption that members are committed to sticking with an organization simply because they’ve signed up to pay regular dues. That financial pledge is far from a binding agreement, and their continued membership is contingent on your upkeep of further incentives to stick with the program. Just think about the difference between the expectations of a one-time donor and those of a longtime member.

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How to Create a Winning Event Marketing Strategy

Events hold the power to create lasting impressions and meaningful connections. They are not only occasions for celebration but also valuable marketing opportunities. Event marketing has become an essential component of successful business strategies, enabling organizations to engage with their target audience and create memorable experiences. However, behind every successful event lies a well-thought-out marketing strategy.

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Which Is Better: a Lot from a Little, or a Little from a Lot?

Spark Consulting

One last question from my brief series on member engagement, inspired by serving on a virtual panel on engagement, organized by Mary Byers, for the Veterinary Medical Association. Would you rather have a lot of members lightly engaged or fewer members more deeply engaged? First, I guarantee your association does not have the capacity to support every member being fully engaged with everything the association does or offers.

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How to Communicate Price Increases

Aaron Wolowiec

How do you raise the price of a virtual event when you did a free event or a very low cost event last year? Here are three key things that you need to include when communicating a price change, especially within the context of raising the price of a virtual event when you did one for free or low cost in the past year.

Price 246
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Why Your Association Needs an LMS in 2022—Even Though You Survived the Pandemic Without One

WBT Systems

You made it this far through the pandemic without an LMS, and with in-person conferences back on the schedule, why would your association need an LMS now?

LMS 347
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Inbox ROI: 5 Examples of Successful Email Campaigns

Higher Logic

The post Inbox ROI: 5 Examples of Successful Email Campaigns appeared first on Higher Logic. Learn how five associations achieved incredible results with members while decreasing their workload by using automated email campaigns. The post Inbox ROI: 5 Examples of Successful Email Campaigns appeared first on Higher Logic.

Examples 294
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The Ultimate Guide to Monetizing Customer Learning

Every decision that goes into your learning monetization strategy matters for your organization’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.

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How to Start a Fundraiser: Everything You Need to Know in 8 Simple Steps

Wild Apricot

Fundraising is one of the best sources of revenue for nonprofits. However, it’s not enough to simply set up a donation page on your website and wait for people to stumble upon it with their credit cards in hand.

How To 294
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Association Brain Food Weekly: 9.17.21

Reid All About it

The weekly list of free educational events and resources for the association community…. Return to virtual. With the Delta variant ruining plans for in-person conferences and scientists offering bleak pandemic forecasts, WBT Systems shares advice for returning to virtual. Instead of getting caught off guard like last year, they suggest preparing for anti-digital bias, making a virtual Plan B (but a better version than last time), investing in the right technology, and aligning your org chart and

Content 195
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Use Engagement Scores to Point Your Members in the Right Direction

Association Analytics

According to Marketing General Incorporated’s 2021 Marketing Benchmarking Report, 50% of associations surveyed believe lack of engagement is the top reason members didn’t renew. Yikes! Because engagement is critical to retaining members, many associations are using a member engagement score to track and build loyalty. In case you aren’t familiar with a member engagement score, here’s a quick overview: it’s an analysis to assess member and customer behavior over a certain period of time (we recom

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Gardian of the Month: Steven Stout

Aaron Wolowiec

Steven Stout, Executive Director for the Texas Society of Association Executives. is our Gardian of the Month.

Texas 245
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2024 Association Survey Results Report

2024 Association Survey Results Report For the 10th year, association professionals across the U.S. and Canada provided a look at the inner workings of their organizations when they replied to GrowthZone’s annual survey. Read the 2024 survey results report to see how your association compares: Top Challenges Retention Rates Non-Renewal Reasons Automatic Renewals Reinstatement Strategies Member Engagement Changes & Strategies Why Members Join Non-Dues Revenue Sources Dues Increases, and more

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Cohort-Based Online Courses: The Solution to Boring Lectures & Virtual Fatigue

WBT Systems

You heard it here first: associations with cohort-based online courses will dominate their market and provide the most effective, transformational educational experience to professionals in their industry.

Course 285
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Defining the Value in Your Association’s Value Proposition

Higher Logic

The post Defining the Value in Your Association’s Value Proposition appeared first on Higher Logic. Your association’s value proposition should be the core of the member benefits you provide and guide how you communicate with members and future members. The post Defining the Value in Your Association’s Value Proposition appeared first on Higher Logic.

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5 Steps to Build a Membership Site (No Tech Experience Required)

Wild Apricot

“I want to create a membership site where people can fill out a form and pay online to get access to my community and resources.” This is what Lily, the membership manager of a small Library Association wanted to accomplish. After doing.

Library 243
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Association Brain Food Weekly: 9.3.21

Reid All About it

The weekly list of free educational events and resources for the association community…. Women in technology. Association Women Technology Champions (AWTC) invites you to nominate one, two or three women whom you believe should be recognized for their contributions to the advancement of technology in associations. Please don’t dawdle because nominations close this coming Monday (9/6).

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The Retention Ripple Effect: Nonprofit Staff and Donor Dynamics

Speaker: Andrew Olsen, CFRE - EVP, Fundraising Solutions at DickersonBakker | Kat Landa, CFRE, CSD - SVP, Talent Solutions at DickersonBakker

Across the nonprofit sector, organizations invest heavily in donor retention efforts, yet the struggle of cultivating lasting relationships remains. While attracting new donors is crucial, the lack of repeat donors poses significant financial risks. Through a comprehensive analysis of industry data, experts argue that there is a direct correlation between donor burnout, donor retention, and the talent retention crisis.

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Thoughts from a Think Tank: The Shifting Work Culture

Blue Sky eLearn

I recently moderated a Think Tank event for the Association Executives of North Carolina Young Professionals group, FUEL. This event brought association executives and their partner organizations together to discuss the problems they see facing the world and innovate new solutions to fix them. Think Tanks do not create policy, but they do bring new ideas and solutions to the table to enable change.

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How to Drive Analytics Adoption through Culture and Practice

Association Analytics

The post How to Drive Analytics Adoption through Culture and Practice appeared first on Association Analytics.

How To 169
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7 Practical Ways to Design a Better Association Strategy

Aaron Wolowiec

Strategic planning is one of the most important but intimidating parts of association work. The extent to which your association achieves your goals, and how quickly, depends in large part upon the thoroughness of your strategic plan. There are many factors to consider when designing a calculated association strategy that can guide your association in the short, medium and long term.

Strategy 130
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How ASNT Made Event Management Easier than Ever with Landing Pages

Higher Logic

The post How ASNT Made Event Management Easier than Ever with Landing Pages appeared first on Higher Logic. Find out how one association was able to manage registration, confirmation, and follow-up for their new event series with landing pages. The post How ASNT Made Event Management Easier than Ever with Landing Pages appeared first on Higher Logic.

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SME Relationships: Proven Solutions for Seamless Collaboration and Success

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!