January, 2020

3 Ways Associations Can Deliver Value to Members at Events

Blue Sky eLearn

If you’re considering hosting an event or conference for your association, it’s critical that you plan for a few key elements to drive value to your members: Education. Engagement . Experience.

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Make your association a part of your members’ social habits

YourMembership Blog

Even small associations can use social media to take member engagement to the next level. Here’s how. It might be time for your small association to “think bigger” when it comes to social media. Consider this: The Community Brands Digital Evolution Study points to the top reasons that members join a professional organization. They include. The post Make your association a part of your members’ social habits appeared first on YourMembership.

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Apply UX Design to Ease Members’ Online Experience

Associations Now

Principles of user experience design can help associations help their members move easily around their websites and other digital properties. A UX strategist shares how some associations are applying a UX mindset to improve member services and experiences.

Advice for Associations to Succeed in 2020 – Drown out the Noise

Moery Company

Digital marketing is constantly evolving, one moment the algorithm works in your favor and then the next it throws a wrench into your efforts by completely changing overnight.

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AMC-Managed Organizations are More Stable than Standalone Organizations

Why do organizations managed by Association Management Companies outperform standalone organizations? This paper seeks to answer that question through the results of a study examining the rates of change in the length of chief staff executive tenure and changes in office locations of membership-based organizations between 2009 and 2015.

Invest in Your Speakers to Grow Your Value Proposition

Velvet Chainsaw

The bread and butter of conferences is concurrent education sessions.

More Trending

Why every staffer should be involved in cybersecurity

Association Success

When we walk out the front door, we lock it behind us. We double-check that our car keys are in our pockets, and we have our kids text us when they get to their friend’s house. . We do all these things because we’re concerned about our safety.

Guest Post: Why the Generational Topic Is More Controversial — And More Relevant — Than Ever


I’ve been in the association community for about five years now, and some topics, you just hear brought up over and over again. For me, one of those topics is “the great generational shift.”.

Professional Development for Millennials (and Everyone Else Too)

Association Adviser

5 ways to invest in millennials and their professional development so they are more likely to be engaged in their jobs and loyal to your company or association. The post Professional Development for Millennials (and Everyone Else Too) appeared first on Association Adviser.

Twitter for Nonprofits: Does Your Organization Really Need to Tweet?

Wild Apricot

For some nonprofits, Twitter is the perfect platform to grow their community, while others are better off putting their efforts elsewhere. Is Twitter right for your organization

Introducing the 2020 Community Movers + Shakers

Higher Logic

Online communities are powerful. Not only are they complex solutions for complex organizational problems, but communities can create real lasting friendships, powerful professional connections, and loyal brand advocates.

Why Your LMS Needs Google Analytics

Blue Sky eLearn

Most of us are at least somewhat familiar with Google Analytics. You (or your marketing team) are probably using it to track traffic on your organization’s website. But why not on your Learning Management System? Audience . General dashboards offer an at-a-glance view of some general insights.

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Association Brain Food Weekly: 1.3.20

Reid All About it

The weekly list of free educational events and resources for the association community… I never thought my livelihood could be legislated away but if California’s AB 5 becomes a model for legislation in my state—as it has been in New Jersey, which Gwen Moran addresses in this article for Fast Company —or it becomes the model for federal regulation, I’m in trouble—as are thousands and thousands of freelance professionals like me. In trying to address serious gig economy labor issues, legislators are destroying the professional lives of freelancers, like me, who choose to work for themselves. It’s just another example of politicians passing poorly written legislation and wreaking havoc with people’s lives. AB 5 must be amended, and this type of legislation should never be allowed to pass in other states without carving out exceptions for freelance creatives and professional service providers. Just this week, I read about two companies that went out of business because they were unable to recover financially from ransomware attacks. Stories like these remind us how important it is to educate chapters about cybersecurity risks. In the fourth post in their “chapters in crisis” series, Billhighway provides advice for helping chapters prevent cybersecurity attacks. Okay, let’s lighten the mood a bit with these ten emerging trends that will unbreak your workplace in 2020 , according to work futurist Dominic Price at Atlassian. Many trends lists are predictably meh, but this is a good one. #4 on Price’s list: “Your ability to focus will determine your success.” You can start honing your concentration muscle by reviewing these 16 strategies from WBT Systems for finding more time to focus on deep work. Just one quick hit this week because I haven’t been reading much beyond fiction lately: 20 great books for content marketers published in 2019 (and one in 2020). (Ann Gynn, Content Marketing Institute ). Lots of good eats to share this week—skip down to the list of free webinars etc. if you’re not into cooking: Smoky sweet potato and black bean casserole makes an excellent meatless dinner—but you could add ground turkey and/or chorizo as I did—or a fantastic breakfast foundation for fried eggs. Need a really quick dinner? Grab a rotisserie chicken and make one-pan chicken alfredo tortellini. Satisfying. Another comfort food meal: beef tips with gravy , don’t forget the mashed potatoes. I’m adding this recipe to my Christmas cookie list from now on: dark fruitcake cookies. We’re enjoying them still along with Russian teacakes (made with almonds this time) and coconut macaroons. On Christmas Eve, we served a cheddar and chive cheese ball along with smoky savory fire crackers —but I had to make additional spicy butter to cover all the crackers. For dinner, shrimp scampi —the golden elixir (aka homemade shrimp broth) makes all the difference. Dessert on Christmas Eve included the aforementioned cookies as well as this excellent cannoli dip —it made way too much so unless you’re feeding a crowd, cut the recipe in half. I also made Nigella Lawson’s spruced-up vanilla cake. Yes, it was worth buying the special tin, but the unmolding was quite the nervous moment. Kitchen hack: brush your pan with melted shortening and sprinkle all over with granulated sugar, and let the cake cool before attempting to unmold. I’ve been looking for a recipe that comes close to the stollen at Pastries by Randolph (Arlington VA), which, back in my day there, bought more butter than any other kitchen in the DMV. This almond stollen recipe from Red Truck Bakery comes pretty darn close. I made this tater tot ham and cheese breakfast casserole for Christmas and New Year’s mornings but the second time, I used regular ham instead of country ham, a big improvement since I thought the first version was too salty. I also added poblano pepper and garlic to the mix. On New Year’s morning, I also served bacon cranberry crack. I detest the name, but this recipe is easy to throw together with crescent rolls plus maple syrup, brown sugar, pecans, bacon, dried cranberries and cinnamon. Don’t follow the recipe amounts, they’re way off, just trust your intuition, you’ll need less than what the recipe suggests. You don’t need to bake it as long the recipe says either. For New Year’s dinner—also Jim’s birthday dinner—we enjoyed his favorite: roasted corned beef alongside a cabbage sauté with bacon, red bell and poblano pepper, carrot, garlic and chicken broth. I follow the Pioneer Woman method for cooking the corned beef but use a bunch of dried ground spices (allspice, mustard, coriander, Aleppo red pepper flakes, clove, black pepper, cardamom, ginger and cinnamon) as the rub on top instead of just black pepper, plus several bay leaves. Here are the educational events scheduled for next week. If you have any free webinars or events coming up, please send me the link. I’ll be happy to feature it as long as it’s not product-centric. Mon 1/6 at 1 p.m.* – The Keys to Professional Confidence: Chatting with Agnes & Cecilia. This series of 15-minute videos cover hot topics and issues related to 501c organization management. A new episode is posted every Monday by 1 p.m. More info. Guest: Cathy Pales, Executive Leadership Coach. Hosts: Cecilia Sepp, CAE, CNAP, principal and founder, Rogue Tulips LLC. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. *All times are Eastern Standard Time unless otherwise noted. Tue 1/7 at 12 p.m. – Using Artificial Intelligence to Connect with Members. This opportunity is for association professionals who are responsible for reporting analytics to leadership, Boards of Directors, and other stakeholders, to come together in a free-flowing environment to share their lunchtime and discuss topics such as using AI to connect with members. Conversations will include presentations and attendees discussing challenges and key points on each topic. 1 CAE credit. More info/register. Organizer: Association Data Analytics Brown Bag. Tue 1/7 at 2 p.m. – Association Chat on Twitter (#assnchat). The original #assnchat Twitter chat is back. Join an online tweet chat with fellow association professionals by following the #assnchat hashtag on Tuesdays at 2 p.m. More info. Host: KiKi L’Italien, founder, Amplified Growth. Wed 1/8 at 12:00 – The Journey to Creating Effective Boards & Committee (Association Insights, Alexandria VA). Hear about the importance of good governance for an association management professional in any role and at any level. This session will emphasize and demonstrate how solid structure and appropriate volunteer leadership development provide the right path for a successful journey to creating effective boards and committees. 1 CAE credit. Location: Alexandria VA. More info/register. Organizer: Association Insights ASAE Collaborate group. Presenter: Donte Shannon, CAE, CEO of the Association of Equipment Management Professionals. Thu 1/9 at 2 p.m. – 2020 Hospitality Marketplace: Everything You Need to Know. Hear the current industry outlook and critical forecasts that dictate behavior in the meetings industry, including methods to optimize your relationships with hotels, skills you need to thrive in the coming market, and myth vs. reality in today’s meeting environment. More info/register. Host: Smart Meetings. Presenter: Mike Dominguez, CEO, ALHI. Wed 1/15 at 3 p.m. CST – The Pros and Cons of Having Corporate Partners (Chicago, IL). Sometimes associations and not-for-profit organizations have a “love-hate relationship” with corporate partners. This session will delineate the advantages and disadvantages of having corporate partners. Then we’ll discuss how to accentuate the advantages and overcome the disadvantages. Join us for an informative discussion followed by a networking reception. 1.5 CAE credits. Location: Chicago IL. More info/register. (free for Association Forum members). Hosts: Partnership Professionals Network and Association Forum. Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter before Thursday afternoon. Follow Blog via Email. Enter your email address to follow this blog and receive notifications of new posts by email. Follow. Creative Commons image by Paulius Dragunas via Unsplash. Associations & Nonprofits Brain Food

The Dynamic Duo: Careers and Learning

YourMembership Blog

Did you know that 80% of Millennials are interested in relevant job opportunities based on their current certifications? Wouldn’t it be great if you could easily provide your members with both?

On Resolutions

Spark Consulting

It’s that time of year, when we all think about what happened last year and what we’d like to do differently in the next.

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Fundraising Trends: 6 Modern Strategies to Consider for 2020

Wild Apricot

The most effective fundraising trends change from year to year. In 2020, here are the ones we predict will be most effective

7 Situations Where Customer Communities Improve Customer Experience

Higher Logic

When executed with proper planning and resources, a customer community can have a tangible impact on key business performance indicators, including ticket deflection, revenue generation, and customer satisfaction. According to Aberdeen Research , firms with online communities: Enjoy 5.4x

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Webinar Pricing Strategies: How to Pick the Best for Your Organization

Blue Sky eLearn

Over the past couple months we’ve provided you with helpful hints on how to recruit and pay webinar speakers , and how to train your speakers to deliver top-notch content, now let’s talk a bit about how to price your webinar content for maximum success.

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Association Brain Food Weekly: 1.10.20

Reid All About it

The weekly list of free educational events and resources for the association community… As many in my family can tell you, I’m not always good at noticing someone’s sent me a text, so I’m not in need of a digital detox.

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2020: The Year of Variety and Personalization for Your Learners

YourMembership Blog

Start off the new year with implementing a personalized learning program, complete with a variety of educational opportunities for your members. Contrary to popular belief: One size does not always fit all. At some point, people want variety – they crave it.

Ending Missed Opportunites

Golden's Rules for Association

We are a product of history. None of the inequities, whether trivial or profound, at work in our lives came about overnight. Small injustices compounded over time and became institutionalized and even sublimated into our unconscious collective and individual biases

The Ultimate Guide to Nonprofit Branding

Wild Apricot

In this guide to nonprofit branding, learn why your organization needs its own brand, how to create one and how to use it to drive your mission

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5 Tips for Implementing an LMS to Increase Productivity

Higher Logic

One of the main functions of an association is facilitating the professional development of your members. This could mean providing networking opportunities ( maybe through an online member community ), posting job openings, and even providing continuing education (CE) programs.

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The Exciting Impact of Digital Transformation on Professional Development

WBT Systems

The Exciting Impact of Digital Transformation on Professional Development. Read more about The Exciting Impact of Digital Transformation on Professional Development


Association Brain Food Weekly: 1.17.20

Reid All About it

The weekly list of free educational events and resources for the association community… Association exec Mark Golden explains why a future-focused profession needs full participation from all people to reach its potential—the reason diversity, equity and inclusion cannot fall off an association’s strategic agenda. He also addresses unconscious bias and privilege: “We need to see and acknowledge the costs and missed opportunities that the biases at work in our personal, professional, and societal lives impose before we can address them.” Well worth a read and reflection. Synchronicity in my Twitter stream this week with two posts—one from Beth Kanter and one from Amanda Kaiser —discussing the need for introspection and reflection routines. Another pair came to mind—Celisa Steele and Jeff Cobb of Tagoras—because they often discuss reflection as part of the learning process. Make time soon to reflect upon the tasks and processes that eat up your time every day , says MemberSuite. They provide advice for identifying and eliminating the pesky chores that take your focus away from more important work. WBT Systems shares 11 issues that should be on every association’s radar in 2020 and beyond , especially those offering online learning programs, including learner self-reliance, market expansion, competition, learning pathways and more. Chapter websites can be an embarrassment and, even worse, a crisis the national association must handle. Billhighway describes how to prevent several chapter website disaster scenarios. I like looking outside the association world for examples of communities that deliver value to their constituency. Here’s one you might not know much about but could find of interest: online fan fiction learning communities. “They’re finding community, establishing identity, and exploring new trends that have not yet found mainstream acceptance.”. Quick hits before we get to the list of this week’s free education: 3 tips for a better museum visit. ( Austin Kleon ). 100+ icebreaker questions. ( Career Contessa ). Gen X women get less sleep than any other generation. What’s keeping them up? (Ada Calhoun, Time ). Good eats—skip down to the list of free webinars if you’re not into cooking: I wish I could eat pasta every night. Sigh. This pasta al limone from Bon Appetit reminds me of a dish I had for lunch one day in a restaurant in the North Beach neighborhood of San Francisco. Bright and comforting, so good to have that flavor experience again. Another excellent Bon Appetit recipe, peanut noodles with ground pork and collard greens. I doubled the peanut butter, increased the soy sauce and vinegar, used linguine instead of rice noodles and palm sugar (simply because I had it) instead of white sugar. Another keeper, especially with all the collards I buy. One of my other favorite sources of recipes, besides Bon Appetit, is the New York Times. I pay for a subscription just so I have access to their recipes. This spicy white bean soup with kale (instead of broccoli rabe) from Alison Roman was excellent. I added chicken chorizo because my feller loves his meat, and used parmesan instead of feta. Having the leftovers tonight and you know how leftover soup or stew is even better the following days. Looking for more ways to use up a big block of feta, I made baked shrimp with fennel, tomatoes and feta from Fine Cooking. I’ve made something like this before—the combo is spot on. I think I subconsciously let bananas sit around so I can freeze them to make banana bread later. I decided to try this banana bread recipe from Bon Appetit because why not, all their recipes are so good and I had all the ingredients already. This might be my go-to recipe from now on, although next time I may add some whole wheat flour to the mix. So good especially with fancy (read, expensive) salted butter. I had one large purple and one large orange sweet potato hanging around so I chopped and tossed them in olive oil along with broccoli stems, red onion, bacon, garlic and salt. Roasted them on a sheet pan at 400 and served them with runny fried eggs. Now that’s a breakfast! Here are the educational events scheduled for next week. If you have any free webinars or events coming up, please send me the link. I’ll be happy to feature it as long as it’s not product-centric. Mon 1/20 at 12 p.m.* – Community Integration into the Total Organization Ecosystem. Take a closer look at some of the community trends identified for 2020. This trend represents a movement wherein online communities are recognized by departments within organizations to play a central role in achieving their business goals. More info/register. Host: Vanilla. Presenter: Todd Nilson, Founder and Digital Strategist at Clocktower Advisors. *All times are Eastern Standard Time unless otherwise noted. Mon 1/20 at 1 p.m. – Chatting with Agnes & Cecilia. This series of 15-minute videos cover hot topics and issues related to 501c organization management. A new episode is posted every Monday by 1 p.m. More info. Hosts: Cecilia Sepp, CAE, CNAP, principal and founder, Rogue Tulips LLC. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Tue 1/21 at 12 p.m. – Maximize Your Advocacy Efforts by Aligning your Policy Positions and PAC Giving. What happens when your association is ready take a very public position on a key issue? Are you prepared to be in the spotlight? If you move forward, everything about your organization will be under intense scrutiny—from your membership, to your positions on other important issues to your political action committees. Are you supporting candidates whose platforms align with your association’s values? How will this affect your overall advocacy efforts? 1 CAE credit. More info/register. Host: ASAE Government Relations and Advocacy Professionals Community. Presenter: Dr. Jeremiah Schuur, Chair, Emergency Medicine, Brown University’s Warren Alpert Medical School. Tue 1/21 at 12 p.m. – Community Goes Green. Take a closer look at some of the community trends identified for 2020. The green trend will see the collective and unified effort of online communities and community professionals make changes in how they conduct business in 2020. More info/register. Host: Vanilla. Presenter: Tim Falls, Director of Community at Digital Ocean. Tue 1/21 at 2 p.m. – Association Chat on Twitter (#assnchat). Join an online tweet chat with fellow association professionals by following the #assnchat hashtag on Tuesdays at 2 p.m. If you’re interested in moderating a future #assnchat, contact KiKi. More info. Host: KiKi L’Italien, founder, Amplified Growth. Tue 1/21 at 2 p.m. – Why Your Association Needs a Mentoring Program in 2020. Get insight from a first-hand account of the Grant Professionals Association’s experience with rebuilding their mentoring program. Learn the benefits of starting a mentoring program at your organization, find out the steps behind laying the foundation of a successful program, and hear about the real-life experiences and results from an association living the process. More info/register. Host: Higher Logic. Presenters: Barb Boggs, Events and Volunteer Relations Manager, Grant Professionals Association. Calista Rollogas, Senior Customer Success Manager, Higher Logic. Tue 1/21 at 2 p.m. – Four Gates to Peak Team Performance. Recent discoveries in neuroscience illuminate what differentiates high-performing teams from the rest. Learn how safety, inclusion, purpose, and belonging create the necessary conditions for true collaboration and team excellence. This groundbreaking approach will give your learners new tools and strategies they can implement immediately to consistently create peak-performing teams. More info/register. Host: Britt Andreatta Training Solutions. Presenter: Dr. Britt Andreatta, CEO, Britt Andreatta Training Solutions. Tue 1/21 at 3 p.m. – The Culture of Lean Innovation: Small Changes, Big Impact. Join us for a conversation about how we can make small changes to create big shifts in how we work. Let’s talk about how to develop the right approaches, policies, and processes to create deep value and impact for our members and all our stakeholders. Three nonprofit/government leaders—who’ll tell us how they adopted Lean Innovation and achieved powerful outcomes by changing the way they work—will lead the conversation. More info/register. Hosts: Associations Catalyzing Entrepreneurship (ACE) and Scott Oser Associates. Presenters: Heather Hiscox, co-founder of Pause for Change. Johanna Hernandez, administrator in the Office of Innovation & Strategy at the office of the city manager, Tucson, Arizona. Joe Buehrle, vice president of organizational planning for Social Advocates for Youth, San Diego. Wed 1/22 at 12 p.m. – Nonprofits and Elections in 2020 (online and Washington DC). This month’s webinar will focus on how 501(c)(3), 501(c)(4), and 501(c)(6) organizations and their leaders can be involved in election-related activities. By attending, you will learn how to be involved in the process without tripping over IRS or federal, state, or local campaign finance rules. Location: online and Washington DC. More info/register. Host: Venable LLP. Presenters: Janice M. Ryan, Partner, Venable LLP. Meg Rohlfing, Co-Chief Corporate Counsel, ACLU. Wed 1/22 at 12 p.m. – Rise of the Branded Community Over Social Media . Take a closer look at some of the community trends identified for 2020. Social media platforms aren’t the best place to build a long-term, controlled and engaged online community, and in 2020, this trend will be increasingly realized by organizations. More info/register. Host: Vanilla. Presenter: Sophie Bujold, Founder of Cliqueworthy. Wed 1/22 at 1 p.m. – The Business of Customer Education – How to Cultivate Sustainable Growth. Educating members and nonmembers about your professional development programs is not just good business. It’s also profitable business. They’ll put your products to use faster and more effectively. Speed counts because successful customers are more likely to buy again from you and recommend you to others. Learn what it takes to build a successful customer education program, the kind of structure that will scale well with your business, and how you can win executive approval for this approach. 1 CAE credit. More info/register. Host: Talented Learning. Presenters: John Leh, Lead Analyst, Talented Learning. Khalid Shaikh, Head of Customer Learning Services, DataStax. Bill Cushard, Director of Marketing, ServiceRocket. Wed 1/22 at 1 p.m. – Mentoring Programs – The Secret to Member Engagement. Get expert tips for starting and growing a mentoring program at your association. Hear a fresh perspective on the impact of mentoring and its benefits, steps and considerations for starting a mentoring program at your association, and insights for growing your mentoring program if your association currently has one. More info/register. Host: MCI Group. Presenter: Lauren Harley, Assistant Director of Education and Certification, MCI Group. Wed 1/22 at 2 p.m. – How to Craft RFPs That Make Your Events More Profitable. Learn how to craft a concise RFP that illustrates the total economic value your event will have to the venue and destination. Get tips on how to cut costs and negotiate better amenities (i.e. better room block terms). Understand how to track and control overall event spend and demonstrate ROI. 0.5 CMP credit. More info/register. Host: MeetingsNet. Presenters: Laura Puglisi, Director, Venue Sourcing & Partnerships, and Paulina Curto, Manager, Meetings & Events Team, Cvent. Wed 1/22 at 2 p.m. – How to Train and Manage Your Booth Staff. Learn how to train and manage an effective booth staff that properly engages and qualifies attendees. Hear how to qualify an attendee, engage in effective conversations, select motivated staffers, and find staff training resources and worksheets. More info/register. Host: Skyline Exhibits. Presenters: Sofia Troutman, Sr. Digital Marketing & Product Innovation Manager, and Danny Pace, Services Product Manager, Skyline Exhibits. Wed 1/22 at 3 p.m. – Nonprofit Technology Trends Round Table: 2020. Join an “ask the experts” free-wheeling discussion–a nonprofit technology trends roundtable 2020 on trends we expect to deliver new impact this year, including cybersecurity, implementation projects, cloud computing, and IT management strategies and budgeting. More info/register. Host: Community IT Innovators. Presenters: Community IT Innovators’ CTO cybersecurity expert Matt Eshleman, Chief Operating Officer Johanny Torrico, Director of IT Consulting Steve Longenecker, and President and CEO Johan Hammerstrom. Thu 1/23 at 11 a.m. – Right Sizing Reserves – More Important than Ever Before. Learn about the history behind reserve funds, from the “why’s?” to the “how much?”; the importance of “bucketing” reserve funds; using Enterprise Risk Management (ERM) to identify risks and opportunities unique to your organization; and how one association (NCARB) used ERM to ‘right size’ its reserves. 1 CAE credit. More info/register. Host: ASAE Finance and Business Operations Professionals Advisory Council. Presenters: Christian Spencer, RSM audit partner. Rob Dickinson, Vice President of Finance at National Council of Architectural Registration Boards (NCARB). Thu 1/23 at 12 p.m. – Shift Towards Executive Interest in Community. Take a closer look at some of the community trends identified for 2020. It’s predicted that in 2020, we will finally see a solid shift in how executives view online community and the value that they have on organizations. More info/register. Host: Vanilla. Presenter: Marjorie Anderson, Founder of Community by Association and Manager of Digital Communities at Project Management Institute. Thu 1/23 at 1 p.m. – LMS Selection: Mastering the Process, Avoiding the Pitfalls. Hear about a time-tested process for selecting a learning management system and the pitfalls to avoid. Get a clear understanding of how to lead your organization in choosing the right learning technology. 1 CAE credit. More info/register. Host: Tagoras. Presenters: Celisa Steele and Jeff Cobb, co-founders of Leading Learning and Tagoras. Fri 1/24 at 12 p.m. – Privacy and Data Management. Take a closer look at some of the community trends identified for 2020. Privacy and data management will be top of mind for most communities in 2020 and will not only shape how communities operate, but also how members view the community as a whole. More info/register. Host: Vanilla. Presenter: Nicole Banks, Community Manager at Synopsys’ Software Integrity Group. Fri 1/24 at 1 p.m. – Unlocking the Member Voice: An All New Member Benefit and Revenue Generator. You can help your members make smarter buying decisions, give them a place to voice opinions on products and services they use at work all while creating a new unexpected source of non-dues revenue for your organization. Learn how to use a review site to elevate your organization and industry. 1 CAE credit. More info/register. Host: Matrix Group. Presenters: Matrix Group CEO Joanna Pineda. 100Reviews Co-Founder Teri Carden. Tue 1/28 at 2 p.m. – Knowledge Management in Practice (Arlington VA). Join a discussion about ways that organizations are using SharePoint to share information. We will have broad insights across multiple associations as well as an insider view of one association’s knowledge management journey. We will also consider what technologies and approaches work when associations want to share information with members, and how content modelling helps tie different data sources together. Location: Arlington VA. More info/register. Host: Association Women Technology Champions. Presenters: Lisa Quirk, PMP, Director of Technology and Electronic Information Resources, NALP. Liz Rumsey, CAE, Director of Information Strategy & Business Analysis, SFN. Mukta Kori, MS, System Analyst, ATS. Moira Edwards, MS, CAE, President, Ellipsis Partners. Thu 1/30 at 8:30 a.m. – New Year, New Digital Strategy (Coffee Talk, Alexandria VA). 1 CAE credit. Location: Alexandria VA. More info/register. Host: Results Direct. Thu 1/30 at 2 p.m. – Association Data Summit (Washington DC). I normally don’t share events with registration fees, but this fee is affordable even if you’re paying out of pocket. Led by association professionals who do this every single day, this intensely practical how-to event will explain how to gather and act upon data-driven insights. Learn how to operationalize your data assets in a single afternoon. 2.5 CAE credits. Location: Washington DC. More info/register (fee). Host: Gravitate Solutions. Presenters: Galina Kozachenko, Managing Director, Strategy, Analytics & Technology, Association of Financial Professionals. Vidya Gadang, PhD, Senior Data Analyst, American College of Obstetricians and Gynecologists. Fri 1/31 at 3 p.m. – Small Staff Association Book Club: The Power of Moments. Join a discussion of the book, The Power of Moments: Why Certain Experiences Have Extraordinary Impact , by Chip Heath and Dan Heath. This book explores “why certain brief experiences can jolt us and elevate us and change us—and how we can learn to create such extraordinary moments in our life and work.” During book club, we’ll explore how we can apply the book’s lessons to our work. For example, how can you ensure the opening reception at your conference is memorable, not just ho-hum? More info/register. Host: ASAE Small Staff Association Professionals Community. Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter before Thursday afternoon. Follow Blog via Email. Enter your email address to follow this blog and receive notifications of new posts by email. Follow. Creative Commons image by Wendy Garner via Unsplash. Amazon affiliate links allow me to earn a small commission on any sales that result from clicking. Thank you! Associations & Nonprofits Brain Food

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How To Leverage Marketing For Your Career Center Brand

YourMembership Blog

Your brand is what sets you apart from your competitors, but are you leveraging all your resources to drive career center traffic? Recent research shows that members primarily join associations for career growth opportunities.

Competing in the Digital Age

Moery Company

Associations are thinking about competition more than ever before and, more specifically, about competing in a digital world. I’ve got news for you: the internet is not going away and it’s your biggest competitor.

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40 Free Nonprofit Webinars for January 2020

Wild Apricot

Here are all the free nonprofit webinars happening in January 2020 that the internet has to offer


Making Connections at Higher Logic’s Annual Conference: Super Forum 2019

Higher Logic

Editor's note: Anne-Margaret, online community manager for the American Association for Clinical Chemistry (AACC), shares her perspective on Super Forum 2019. There are so many great reasons for why I go to Higher Logic’s annual conference, Super Forum. One of my favorite aspects is the networking.

11 Issues to Keep on Your Association’s Radar for 2020 and Beyond

WBT Systems

11 Issues to Keep on Your Association’s Radar for 2020 and Beyond. Read more about 11 Issues to Keep on Your Association’s Radar for 2020 and Beyond


Association Brain Food Weekly: 1.31.20

Reid All About it

The weekly list of free educational events and resources for the association community… Marketing General Inc.’s s (MGI) 2020 Membership Marketing Benchmarking Survey is open. If you received an email from MGI with a personal link, please use that.

5 email reminders your association should be sending

YourMembership Blog

Even your members need reminders every now and then. Here are five communications you should be sending them. If you’re like many people, you have some sort of system to make sure you don’t forget the important things in your day. You might use sticky notes. Maybe you have online calendar reminders. You may have. The post 5 email reminders your association should be sending appeared first on YourMembership.

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Advice for Associations to Succeed in 2020 – Finding the Best Non-Dues Revenue Mix for Your Association

Moery Company

Every week I speak with associations about non-dues revenue opportunities. There are many options ranging from annual conferences, webinars, magazine ads, podcasts, and more. The question we help answer is, “What is the right mix for my association?”.

How to Make Your Nonprofit Facebook Page Great in Under Five Hours

Wild Apricot

Ready to join the world of Facebook for nonprofits? Here's a step-by-step guide to setting up, managing and making the most of a Facebook page for your nonprofit, club or association

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