March, 2017

Trending Sources

Improve Your Customer Retention Program with an Online Community

Higher Logic

Many people ask how online communities can bring in new customers. It’s important, but communities aren’t just about growing your customer base. Part of a community’s value comes from something else - retaining existing customers.

Guest Post: Personalization Requires Reflection and Governance

Vanguard Tech

As digital communications mature and competition on web and mobile increases, we see more personalized digital experiences—sites and apps that seem to know us and be able to deliver just what we want and need. So what does that mean for you?

5 benefits of video-based learning.

YourMembership Blog

Easily delivered through a learning management system, video is the most engaging way to hold your association members’ and learners’ attention. Video-based learning is a widely-accepted e-learning trend, and it’s gaining momentum.

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Showing #VolunteerLove, Driving Member Engagement

Mariner

Showing #VolunteerLove is a winning strategy for driving member engagement. Because volunteering is the stickiest type of member engagement. We need to get beyond rewards and recognition to show. VolunteerLove.

Boards and Annual Conference Venues

Eric Lanke

I've had two recent experiences that have made me think critically about an association board's role in selecting venues for their association's annual conference.

More Trending

6 basics of member re-engagement: Part 1.

YourMembership Blog

This is the first of a two-part series from Real Magnet looking at best practices for re-engaging your association members. As an email marketer, your list of both members and prospective members is probably your most valuable asset.

What Your Volunteers Need to Be Happy

Mariner

No, its not as difficult as you think! The ASAE Foundation Study on what makes a Mutually Beneficial Volunteer System illuminated a few points. Read the full report here.) The list: effective training and orientation, accessible volunteer.

Why People Aren’t Opening Your Emails

Associations Now

Over time, you might find that your users “check out” of your marketing emails—even letting entire accounts go dormant. That’s a problem, obviously, and email deliverability concerns are definitely one aspect of it, but the real issue could be more foundational.

How To Get More Online Donations With Content Marketing

NonProfit University Blog

It’s no secret that content is king when it comes to engaging and delighting donors and members alike. But did you know content can also be used to target donor intent keywords that increase revenues to your organization?

LEGO Tries a New Type of Community - Will it Work?

Higher Logic

LEGO recently announced it was ending its LEGO Message Boards (LMB). This upset many longtime LMB members as well as people in the larger community industry - especially because it didn’t say if there was going to be a replacement community, or why it made such a drastic decision in the first place.

Cool Association Social Media Jobs This Week – March 2

SocialFish

Here are some cool jobs, hand-picked by me, that you can find via the SocialFish job board ! We focus on jobs in social media , marketing , communications , PR , advocacy , and digital.

5 qualities of a successful online learning team.

YourMembership Blog

A gut check to help your association implement a major learning management system or elearning strategic plan. Are you getting ready to implement a major learning management system (LMS) or elearning strategic plan? You can measure your readiness using our scorecard.

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45 LinkedIn Groups for Nonprofit Professionals to Network or Find Jobs

Wild Apricot Blog

There are hundreds of nonprofit groups on LinkedIn. Here I’ve segmented the top ones into the categories and written a few lines about each to help you decide which ones to join. networking LinkedIn-Groups LinkedIn

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Association Brain Food Weekly: 3.31.17

Reid All About it

Your weekly list of free webinars and events for the association community…and this time it covers the next two weeks. It’s a double whammy this week, folks. I’m heading to southern Utah with my guy and two sisters-out-law for a week of hiking amidst the red rocks we love so much.

Let’s Get Headless: A New Way to Consider Content Management

Associations Now

A recent trend in content management systems is something called the “headless CMS,” which separates the management of the content from the main website. Here’s why that trend is one that associations should look into—especially those with a large content footprint.

Online Communities are Organizational Silo Breakers

Higher Logic

What department should be involved in their organization’s community? Generally, people would say it depends on what type of community it is. Some might say support, since communities are a natural gathering place for customers to seek help.

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STUDY: The Business Impact of Online Communities

SocialFish

How do organizations track the impact of their online communities? How do they measure expenditures, revenue, and cost savings? How do they link the community to competitive advantage?

Online #learning exams and assessments.

YourMembership Blog

Why learners embrace them and associations are best qualified to deliver them. I cringe at the thought of my dreaded experiences as a youth with standardized Scantron Tests and the small answer bubbles.

6 Effective Fundraising Ideas for Small Nonprofits (with examples!)

Wild Apricot Blog

This is a guest post by Adam Weinger, President of Double the Donation. A challenge I’ve come across with small nonprofits is finding a fundraising idea that will make a big impact, but will also be inexpensive. From my experience, there are six types

Replacing the Engine While Flying the Plane: The Association Executive’s Guide to 21st Century Change

Portage Group

Leading Your Association Over Uncharted Territory Association executives and directors have been hearing for years now that change is coming. Membership apathy and decline. Decreasing revenues. Industry consolidation. Competition for education, other programs and services. Governance paralysis.

How Much Is Too Much for a Membership Dues Increase?

Associations Now

Whether you increase dues as needed or adjust the rate annually, it’s important to ask: How much is too much for membership dues?

Why You Should Be Measuring Community Vibrancy

Higher Logic

Charisma, drive, perception – all so-called "soft skills" essential in today’s workplace. Yet despite being widely known and valued, soft skills take a back seat to more defined skills like writing or expertise in Excel. Those are the skills employers use to grade your resume.

This Week’s Awesome Association PR and Communications Jobs – March 16

SocialFish

Here are some cool jobs, hand-picked by me, that you can find via the SocialFish job board ! We focus on jobs in social media , marketing , communications , PR , advocacy , and digital.

3 ways career centers increase member engagement.

YourMembership Blog

Your career center is another way to engage members and ensure they understand the benefits of your association. Are your association members passing by your website more often than you’d like? Maybe your last onsite networking event didn’t have many attendees.

6 Steps to Turn Your Website Into a Donation Generation Machine

Wild Apricot Blog

I’ve seen some nonprofits slap a link to their PayPal account onto their website and consider the job done, but it’s often those same nonprofits who come to us wondering why they’re not seeing a boost in donations. Here are the six steps to turn any website into a donation generation machine. website donation

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Association Brain Food Weekly: 3.24.17

Reid All About it

Your weekly list of free webinars and events for the association community… The next time you find yourself procrastinating, take a moment to think about the task you’re avoiding. What’s its purpose?

How to Create a Culture That Embraces Sales

Associations Now

All associations are in the business of sales, whether they want to believe it or not. Here are a few tips for changing the culture around the office, as well as an example that shows these tips in practice.

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Bringing Real-Life Neighborhoods Online: NextDoor’s Privacy Issues

Higher Logic

NextDoor reinvented the idea of a neighborhood listserv, and turned what used to be mass emailing into an online neighborhood community. To join, you simply confirm your address via credit card, phone number, or a postcard sent to your house.

9 Tools to Address Various Aspects of Visual Marketing

SocialFish

Visual marketing has been growing steadily throughout the years now. These days readers expect to see visual content when they land on a blog post. Few people enjoy reading a wall of text. Content marketing will not work unless you engage in visual marketing. Here are a few tools to help you!

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Introducing SocialLink mobile app to transform your member experience.

YourMembership Blog

It’s the association industry’s first online community and social mobile app built into an association management software. Your association membership is boosted by your members seeking credibility, professional development, competitive advantages and ways to give back.

How An Old Interview Approach Increased Our Volunteer Retention by 30%

Wild Apricot Blog

If you’re experiencing low volunteer retention, you’re familiar with how much time and resources it can take to constantly market and recruit new volunteers. But what most nonprofits don’t realize is that the problem may lie in how your candidates are interviewed. In my experience, one simple simple change to that process may dramatically improve volunteer retention. twentyhats elisa interview retention volunteer

Ten Criteria for Vetting Event Technology Solution Providers (Updated)

Velvet Chainsaw

Over the past decade, there have been significant upgrades and newcomers in the event technology space. These solutions claim to increase revenue, streamline processes, drive attendance, improve the attendee experience, provide data/insight and/or deliver ROI.

Develop a Revenue-Generating Sponsored Digital Content Program

Associations Now

Here are some tips on how to make digital advertising supplements both an educational benefit to your members and a nondues revenue generator for your association. I graduated from college with a degree in magazine journalism right before the Great Recession shook up the publishing world.

Should you remove negative reviews from your community?

Higher Logic

You went out to dinner and had a horrible experience. What do you do? Many people would go to a site like Yelp and post about how the food was late, cold, and over-priced. Hopefully the restaurant either sees your review and apologizes, or a future customer decides to eat somewhere else.