March, 2017

Online Communities are Organizational Silo Breakers

Higher Logic

What department should be involved in their organization’s community? Generally, people would say it depends on what type of community it is. Some might say support, since communities are a natural gathering place for customers to seek help.

5 qualities of a successful online learning team.

YourMembership Blog

A gut check to help your association implement a major learning management system or elearning strategic plan. Are you getting ready to implement a major learning management system (LMS) or elearning strategic plan? You can measure your readiness using our scorecard.

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Replacing the Engine While Flying the Plane: The Association Executive’s Guide to 21st Century Change

Portage Group

Leading Your Association Over Uncharted Territory Association executives and directors have been hearing for years now that change is coming. Membership apathy and decline. Decreasing revenues. Industry consolidation. Competition for education, other programs and services. Governance paralysis.

3 Association Radical Transformation Strategies

Potomac Core

Are persistent growth challenges and global uncertainty opening different pathways for Trade Associations? In several instances, several Association CEO’s are utilizing radical transformation strategies to increase their relevance to the members and the industries they serve.

Association Brain Food Weekly: 3.3.17

Reid All About it

Today is the birthday of Alexander Graham Bell. Imagine what he would think of our phones now. I like this quote of his: “When one door closes, another opens; but we often look so long and so regretfully upon the closed door that we do not see the one which has opened for us.”.

More Trending

The Best One Ever?

Eric Lanke

Not too long ago, my association held its latest Annual Conference.

This Is Not a Good Look for Us

Spark Consulting

It’s an open secret that associations are deeply concerned about – and struggling with – our ability to recruit and retain Millennial young professionals, both as members and as association executives and talent in our industry.

Association Brain Food Weekly: 3.31.17

Reid All About it

Your weekly list of free webinars and events for the association community…and this time it covers the next two weeks. It’s a double whammy this week, folks. I’m heading to southern Utah with my guy and two sisters-out-law for a week of hiking amidst the red rocks we love so much.

How marketing & communications can support professional bodies with their diversity

Optimist Consulting

I recently came across the Diversity and Inclusion Progression Framework for professional bodies from the Royal Academy of Engineering and the Science Council. This practical framework is designed to help professional bodies improve diversity and inclusion (D&I) within their organisation.

Bringing Real-Life Neighborhoods Online: NextDoor’s Privacy Issues

Higher Logic

NextDoor reinvented the idea of a neighborhood listserv, and turned what used to be mass emailing into an online neighborhood community. To join, you simply confirm your address via credit card, phone number, or a postcard sent to your house.

6 basics of member re-engagement: Part 1.

YourMembership Blog

This is the first of a two-part series from Real Magnet looking at best practices for re-engaging your association members. As an email marketer, your list of both members and prospective members is probably your most valuable asset.

Boards and Annual Conference Venues

Eric Lanke

I've had two recent experiences that have made me think critically about an association board's role in selecting venues for their association's annual conference.

xAPI Use Case Session Learning Solutions 2017

Web Courseworks Associations

Next week, Dr. Jon Aleckson of Web Courseworks will be speaking at the Learning Solutions 2017 conference in Orlando, FL.

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Association Brain Food Weekly: 3.24.17

Reid All About it

Your weekly list of free webinars and events for the association community… The next time you find yourself procrastinating, take a moment to think about the task you’re avoiding. What’s its purpose?

Guest Post: Personalization Requires Reflection and Governance

Vanguard Tech

As digital communications mature and competition on web and mobile increases, we see more personalized digital experiences—sites and apps that seem to know us and be able to deliver just what we want and need. So what does that mean for you?

Meet Your Community Manager: Katie Bapple

Higher Logic

Ever wonder who the people behind the curtain are here at Higher Logic? We’re introducing you to our community managers. They’ll talk about why they love community management, helpful resources to use and weigh in on the dog versus cat debate (as you can see, this is serious stuff…).

3 ways career centers increase member engagement.

YourMembership Blog

Your career center is another way to engage members and ensure they understand the benefits of your association. Are your association members passing by your website more often than you’d like? Maybe your last onsite networking event didn’t have many attendees.

Success Happens at the Arrows

Eric Lanke

My association has been working on the workforce challenge facing the industry we represent for longer than the ten years that I've been its chief staff executive.

Membership 101: Recruitment versus Retention versus Renewal

Spark Consulting

Three great tastes that taste great together. Recruitment, retention, and renewal are related, but they aren’t the same thing. Recruitment is what you do to get people in the door of your association in the first place.

Association Brain Food Weekly: 3.17.17

Reid All About it

Wine comes in at the mouth. And love comes in at the eye; That’s all we shall know for truth. Before we grow old and die. I lift the glass to my mouth, I look at you, and I sigh. Happy St. Patrick’s Day. That lovely poem is A Drinking Song by W.B. Yeats, one of my favorite poets.

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45 LinkedIn Groups for Nonprofit Professionals to Network or Find Jobs

Wild Apricot Blog

There are hundreds of nonprofit groups on LinkedIn. Here I’ve segmented the top ones into the categories and written a few lines about each to help you decide which ones to join. networking LinkedIn-Groups LinkedIn


Why Online Communities Still Aren’t a Top Business Strategy (And How to Change That)

Higher Logic

Dear online community professionals, We have work to do. Today, we are failing to showcase the inherent value we believe online communities can provide, because too many of our arguments are unproven. Beliefs are not facts. Beliefs don’t drive revenue.

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7 lucky reasons to attend Xperience 2017.

YourMembership Blog

A golden pot of educational and association industry-building opportunities await leaders and their staff in Orlando.

The Song Remains the Same

Eric Lanke

I recently attended my association's Annual Conference. As any association professional knows, that means several weeks of focused attention on what feels like an infinite number of details.

How To Get More Online Donations With Content Marketing

NonProfit University Blog

It’s no secret that content is king when it comes to engaging and delighting donors and members alike. But did you know content can also be used to target donor intent keywords that increase revenues to your organization?

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Association Brain Food Weekly: 3.10.17

Reid All About it

How often do you find yourself doing something that’s at odds with what’s best for you? Something you do to check out and ignore what the best truest part of you would do. Maybe you’re procrastinating. Maybe you’re resisting something difficult. Maybe you’re lazy.

9 Tools to Address Various Aspects of Visual Marketing


Visual marketing has been growing steadily throughout the years now. These days readers expect to see visual content when they land on a blog post. Few people enjoy reading a wall of text. Content marketing will not work unless you engage in visual marketing. Here are a few tools to help you!

Improve Your Customer Retention Program with an Online Community

Higher Logic

Many people ask how online communities can bring in new customers. It’s important, but communities aren’t just about growing your customer base. Part of a community’s value comes from something else - retaining existing customers.

Online #learning exams and assessments.

YourMembership Blog

Why learners embrace them and associations are best qualified to deliver them. I cringe at the thought of my dreaded experiences as a youth with standardized Scantron Tests and the small answer bubbles.

26 Free Nonprofit Webinars for April 2017

Wild Apricot Blog

Every month we compile the largest list of free nonprofit webinars. Here are 26 for April 2017. webinars


What Seating Arrangements Reveal About a Meeting’s Culture

Associations Now

In a recent article, two architects argue that the seating and structure of a country’s legislature reveal a lot about its culture and how decisions are made. What do seating arrangements and room setups say about your events? Think back to your school days for a minute.

Membership 101: Lead Generation

Spark Consulting

Where does the membership relationship start? It begins with lead generation. People who might want to become members of your association have to find out that you exist. Lead generation is first contact (and please tell me that somebody gets the reference in the photo accompanying this post so that I’m not the only nerd out here all by myself). You are going to have to connect with a bunch of different people in order to find the ones who are the right match.

Do You Know the Value of Your Website?


This post originally appeared on the Tanzen Blog. —— Recently I had a short Twitter conversation about whether valuable and important are equivalent when it comes to websites. carriehd value=importance, surely? Tracy Playle (@tracyplayle) February 15, 2017.

Why You Should Be Measuring Community Vibrancy

Higher Logic

Charisma, drive, perception – all so-called "soft skills" essential in today’s workplace. Yet despite being widely known and valued, soft skills take a back seat to more defined skills like writing or expertise in Excel. Those are the skills employers use to grade your resume.