January, 2018

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The 5 Best Ways to Generate Earned Income for Your Nonprofit

Wild Apricot

If your organization is looking for more funding opportunities, here are five of the best ways nonprofits are generating earned income to support their missions.

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5 ignored methods to grow association membership.

YourMembership

Membership recruitment is a never-ending project. Every year, members leave your association—they retire, change jobs or professions, go out of business, lose their professional development budget, or just vanish for unknown reasons. As members go out the back door, you must keep new ones coming in the front. What strategies will guide your plan for.

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How to Think Like a Futurist

WBT Systems

Every January, articles about trends take over the internet. You’ve probably read a few yourself—including, we hope, the one published here last week about six non-obvious online learning trends for 2018. But every association has a distinct audience who may behave differently than how trend-spotters predict. If you want to identify the most relevant trends for your membership, learn how to think like a futurist.

How To 251
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Association Brain Food Weekly: 1.26.18

Reid All About it

The weekly list of free educational events for the association community… The world wants you just as you are—you are enough. This message is from one of the best pieces I read this week. Thanks to Jeffery Cufaude for sharing his wisdom with us. It reminds me of the advice my fellow yogis and I got during yoga teacher training—advice that applies to anyone who gets up in front of people: although it’s natural to channel the teachers you love, it doesn’t work.

DC 225
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How to Increase Membership Renewal

Dive deep into essential elements that drive member retention. Learn why members may hesitate to renew. Discover actionable techniques to encourage their return and foster lasting engagement. Uncover reasons members choose not to renew. Learn effective tactics to elevate member engagement and communication. Explore methods to encourage member renewal and active participation in your association Download now to take charge of your membership retention strategy!

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4 Professional Services that Save Associations Time and Money

Higher Logic

There’s never enough time in the day, especially for association professionals. It’s common for association staff to wear multiple hats, consistently switching roles in order to get more done with fewer resources. A membership director also helps with event planning and updating the website, for instance. The benefit of this situation is that your staff is knows everything about every part of your association.

More Trending

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Your Nonprofit Culture Can Be Ruined by These 3 Common Traps

Wild Apricot

I’ve seen nonprofits set toxic and downright annoying work culture expectations that ultimately deter the creation of a strong, functional team. If you’re at an organization where you actually want to build a strong nonprofit culture of teamwork (and attract professional and talented staff), here are three common traps to avoid and what to do instead.

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2018 resolution: Keep an eye on emerging technology trends.

YourMembership

In our recent Digital Member Study, we found a majority of members say technology plays a big role in their everyday lives. The study shows that members, in general, are ahead of the technology adoption curve (see chart below). Sixty-three percent of members identify themselves as ahead of the curve or early adopters of technology. But, what. The post 2018 resolution: Keep an eye on emerging technology trends. appeared first on YourMembership.

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Start the New Year with 7 New Habits for Learning Professionals

WBT Systems

Resolutions are so 20th century. We all know by now that if you want to achieve a goal, you need to do more than merely declare a resolution, you need to develop a habit—for example, a habit to meditate ten minutes in the morning or a habit to go for a walk or run before work. But since you spend most of your time at work, wouldn’t it make sense to develop some new habits that will make you more productive, advance your career, and make life in the office more enjoyable?

Products 181
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Reduce Barriers to Entry

Spark Consulting

Just about every association I know of is struggling to recruit younger members (aka Millennials). Part of the reason for that is that we’re erecting barriers to entry rather than removing them. What’s required to be considered part of your association’s community? A certain degree? A license? A certification? MONEY? Those are all barriers to entry that a young person may not be able to clear – at least not yet.

Minnesota 170
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How to Create a Winning Event Marketing Strategy

Events hold the power to create lasting impressions and meaningful connections. They are not only occasions for celebration but also valuable marketing opportunities. Event marketing has become an essential component of successful business strategies, enabling organizations to engage with their target audience and create memorable experiences. However, behind every successful event lies a well-thought-out marketing strategy.

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5 Mistakes to Avoid When Advertising on Facebook in 2018

Higher Logic

(This post originally appeared on Inc. ). When people ask me where to spend their advertising dollars this year I’m usually telling them Facebook. Sure, there are plenty of other marketing platforms to choose from and lots of other ways to generate sales for your products or services. Of course, Facebook isn’t for everyone. But c’mon – the social media giant has billions of users from around the world playing on it every day and more than 70 million small businesses ow

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Association Brain Food Weekly: 1.12.18

Reid All About it

The weekly list of free educational events for the association community… Now that holiday feasting and festing is over (sad face), if you’re like me, you’ve recently renewed your commitment to a healthier lifestyle. What throws me off is attending conferences. The folks at Eventpedia understand this dilemma and share six ideas for planning a healthy event experience.

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The Nonprofit’s Guide to Augmented Reality (+12 Examples of Inspiring Nonprofit Augmented Reality Campaigns)

Wild Apricot

Learn everything a nonprofit needs to know about how to make a successful Augmented Reality (AR) campaign and 12 examples of nonprofits who’ve already found success.

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5 ways to stand out in the exhibit hall.

YourMembership

New year, new tradeshow schedule for your association. Many associations still use exhibiting at tradeshows and events as a large part of their marketing efforts. With the high cost of exhibiting, though, it’s critical to wisely use the time and money spent to exhibit. But first, to get the best return on your exhibit investment, The post 5 ways to stand out in the exhibit hall. appeared first on YourMembership.

Cost 191
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The Ultimate Guide to Monetizing Customer Learning

Every decision that goes into your learning monetization strategy matters for your organization’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.

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What to Do If Your Association’s Online Course Failed

WBT Systems

You were so proud. You really thought you had a great idea for an online course. The curriculum, instructor, and materials were all top-notch. But when the course launched: crickets. So few people registered you decided not to offer it. After you and your colleagues put so much effort into it, how do you explain to your boss and committee chair why your online course failed?

Course 175
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Don’t Get Lazy!

Spark Consulting

Putting it all together, maybe the most important thing Sohini and I learned from fundraisers as we were researching Steal Like a Fundraiser (and as Sohini has worked with them over the past two decades) is: don’t get lazy. And it’s really easy to do that, particularly if you’re organization is not in crisis. And many associations are NOT in crisis.

Marketing 150
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Getting Buy-In: 5 Objections to Online Communities that Are Holding You Back

Higher Logic

Everyone knows getting buy-in for a new project can be frustrating. There are concerns, objections, other priorities that need to be addressed before you can move forward. It’s often a long process. Getting buy-in for an online community is no different. You’ll likely face questions and concerns even after you present your team with details on how an online community can improve acquisition, retention, and revenue.

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Association Brain Food Weekly: 1.5.18

Reid All About it

The weekly list of free educational events for the association community… You’ve almost made to the end of your first week back, hang in there! I spent the holidays weeks coughing, sniffling, and reading books, not blogs, so I don’t have much in the way of reading to share this week. I bought a lot of books too. I’m always on the lookout for good ebooks on sale so I thought I might share some of my finds with you.

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2024 Association Survey Results Report

2024 Association Survey Results Report For the 10th year, association professionals across the U.S. and Canada provided a look at the inner workings of their organizations when they replied to GrowthZone’s annual survey. Read the 2024 survey results report to see how your association compares: Top Challenges Retention Rates Non-Renewal Reasons Automatic Renewals Reinstatement Strategies Member Engagement Changes & Strategies Why Members Join Non-Dues Revenue Sources Dues Increases, and more

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Nonprofit Newsletter vs. Nonprofit Blog: Which Will Bring More Success

Wild Apricot

Here's a full look at the pros and cons of publishing a nonprofit newsletter versus a blogs to help you figure out the best content marketing strategy for your nonprofit.

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3 New Year’s resolutions to improve your association members’ experience.

YourMembership

If you’re anything like me, coming up with New Year’s resolutions can be overwhelming and anxiety-ridden, not to mention their failure is often accompanied by evidence. I only have to look over my shoulder at the elliptical in my office to spot a failed resolution of 2016. However, it doesn’t have to be this way. The post 3 New Year’s resolutions to improve your association members’ experience. appeared first on YourMembership.

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6 “Non-Obvious” Online Learning Trends for 2018

WBT Systems

Rohit Bhargava spends thousands of hours each year spotting “non-obvious” trends he believes will change the world. We’re bringing six of them to your attention because we think they’re also non-obvious online learning trends for 2018. You can find all 15 trends Bhargava identified in his new book, Non-Obvious 2018 Edition: How to Predict Trends and Win the Future. #1: Light-Speed Learning.

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Your Baby Is Ugly

Spark Consulting

One of the great things about being a consultant is that we get to tell people when their baby is ugly without them getting mad at us – hey, they’re PAYING us to tell them when their baby is ugly. Well, your (campaign) baby is ugly. But it’s not your fault! Marketing automation makes it easy for us to “set it and forget it!” You set up the campaign, and your AMS and automation software run in the background, sending notices out on time and to everyone who still hasn

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The Retention Ripple Effect: Nonprofit Staff and Donor Dynamics

Speaker: Andrew Olsen, CFRE - EVP, Fundraising Solutions at DickersonBakker | Kat Landa, CFRE, CSD - SVP, Talent Solutions at DickersonBakker

Across the nonprofit sector, organizations invest heavily in donor retention efforts, yet the struggle of cultivating lasting relationships remains. While attracting new donors is crucial, the lack of repeat donors poses significant financial risks. Through a comprehensive analysis of industry data, experts argue that there is a direct correlation between donor burnout, donor retention, and the talent retention crisis.

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Developing a Micro-Moments Marketing Strategy

Higher Logic

No matter where you go these days, you'll find people nose deep in their phones - on the bus, in line at Starbucks, or even as they wait for a meal at a restaurant. These gaps of time are known as micro-moments, and have become the newest frontier for marketers. These moments are an enormous opportunity, as the average consumer experiences them about 150 times a day.

Marketing 189
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Millennial learners: Creating connection in an era of disconnect

Aaron Wolowiec

Just when you thought you’ve considered generational differences from every possible angle, another new consideration crops up: How are you creating connection and engagement for millennial learners?

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7,000 Associations Use This #1 Association Management Software (AMS)

Wild Apricot

If you're wondering if Association Management Software can make an impact at your organization, you've come to the right place, because in this article I’m going to share the #1 association management software used by over 7,000 associations.

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How one association is strengthening Ohio’s workforce.

YourMembership

Demand for CPAs remains historically high, according to the AICPA 2017 Trends in the Supply of Accounting Graduates and the Demand for Public Accounting Recruits, and future hiring expectations continue to be positive, especially among large firms. Accounting and auditing are the eighth highest in-demand positions in Ohio, and accounting is the sixth best business.

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SME Relationships: Proven Solutions for Seamless Collaboration and Success

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!