January, 2018

3 Questions to Ask Yourself Before Purchasing New Association Technology

Higher Logic

Purchasing new technology is a big undertaking. There are so many platforms on the market, how do you wade through your choices to find just one that fits your association? You need to choose carefully: find a vendor that will support you and software that makes employees’ jobs easier.

The Idea Swap

Eric Lanke

I attended an educational conference last week and a wonderful thing happened to me there. I got a new idea. I don't know yet if it's a good idea or a bad idea. Maybe you can tell me. But that's not the point.

Raise the Bar with VR

Web Courseworks Associations

Date: March 27th, 2018. Register Here. In this session, Filament Games CEO Dan White will discuss the potential of Virtual Reality (VR) to facilitate interactive, inquiry-based learning.

#1 Onboarding Strategy - Moery Company

Moery Company

IStock/Credit:marchmeena29concept. How much time does your membership department devote to the “onboarding process” of new members?

Millennial learners: Creating connection in an era of disconnect

Aaron Wolowiec

Just when you thought you’ve considered generational differences from every possible angle, another new consideration crops up: How are you creating connection and engagement for millennial learners

Association Brain Food Weekly: 1.26.18

Reid All About it

The weekly list of free educational events for the association community… The world wants you just as you are—you are enough. This message is from one of the best pieces I read this week. Thanks to Jeffery Cufaude for sharing his wisdom with us.

4 Professional Services that Save Associations Time and Money

Higher Logic

There’s never enough time in the day, especially for association professionals. It’s common for association staff to wear multiple hats, consistently switching roles in order to get more done with fewer resources.

More Trending

The Myth of Generation Z

Jamie Notter

I see a lot written these days about this mysterious new generation that follows the Millennials, often called Generation Z. Yes, just when you thought you had figured out the “kids these days,” now you have to start all over again with a whole new generation! Or do you?

Get to Know Your Prospects - Moery Company

Moery Company

Initial sales calls and emails set the foundation for future engagements with your customer. Obviously, you know your product, but what do you know about the person you’ll be talking to?

Z is for…zealous

Aaron Wolowiec

When it comes to learning, Gen Zs are interactive, so keeping them engaged and motivated in the workplace is crucial for employers


Association Brain Food Weekly: 1.19.18

Reid All About it

The weekly list of free educational events for the association community… It’s that time of year again. Marketing General Inc. is inviting associations to participate in their 10th annual Membership Marketing Benchmarking Survey.

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Getting Buy-In: 5 Objections to Online Communities that Are Holding You Back

Higher Logic

Everyone knows getting buy-in for a new project can be frustrating. There are concerns, objections, other priorities that need to be addressed before you can move forward. It’s often a long process. Getting buy-in for an online community is no different.

BYOD: Building Branching Scenarios

Web Courseworks Associations

Don’t you hate when you get out of a conference session feeling all pumped about an idea, but by the time you get back to your workplace you realize that you have no idea how to do the thing you were so excited about? Me too!

Reduce Barriers to Entry

Spark Consulting

Just about every association I know of is struggling to recruit younger members (aka Millennials). Part of the reason for that is that we’re erecting barriers to entry rather than removing them. What’s required to be considered part of your association’s community?

What’s Your #1 Association Priority? - Moery Company

Moery Company

IStock/Credit:zimmytws. Twenty years ago, when I worked for a fantastic transportation association, I learned about the importance of organizational priorities. I’ll use “government relations” as an example.

Steal This Idea!

Aaron Wolowiec

Fundraisers, who manage relationships with donors have figured out how to make everyone along that continuum feel known and appreciated in a way that’s commensurate with their giving level

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Association Brain Food Weekly: 1.12.18

Reid All About it

The weekly list of free educational events for the association community… Now that holiday feasting and festing is over (sad face), if you’re like me, you’ve recently renewed your commitment to a healthier lifestyle. What throws me off is attending conferences.

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Developing a Micro-Moments Marketing Strategy

Higher Logic

No matter where you go these days, you'll find people nose deep in their phones - on the bus, in line at Starbucks, or even as they wait for a meal at a restaurant. These gaps of time are known as micro-moments, and have become the newest frontier for marketers.

2018 resolution: Keep an eye on emerging technology trends.

YourMembership Blog

In our recent Digital Member Study, we found a majority of members say technology plays a big role in their everyday lives. The study shows that members, in general, are ahead of the technology adoption curve (see chart below). Sixty-three percent of members identify themselves as ahead of the curve or early adopters of technology. But, what. The post 2018 resolution: Keep an eye on emerging technology trends. appeared first on YourMembership.

5 Ideas for Your 2018 Social Media Editorial Calendar


Have your social media accounts been driving massive exposure to your brand? I imagine most of us would agree that we’d like to see our social media channels perform better than they are now. Let’s up our social media game this year! Here are a few ideas: 1.

JP Moery’s Association Playbook – Episode 123: A Major Membership Recruitment Opportunity - Moery Company

Moery Company

Today, many associations are gravitating toward the recruitment of small or large businesses, says Host JP Moery. The biggest opportunity, although fraught with challenges, is the recruitment of the medium-sized business in your industry.

Bright Idea: Starting young

Aaron Wolowiec

With older professionals retiring from the institutional investment industry, tapping into blossoming chartered financial analysts has been key to CFA Society Minnesota’s growth

Twitter for Nonprofits in 2018: Rebirth or Retire?

Beth Kanter's Blog

The past year, Twitter has been widely criticized for its role in spreading misinformation , being a Petri dish for hate speech , and how it approaches world leaders use of the platform.

4 Hot Tech Topics to Watch in 2018

Higher Logic

We’re well past the point of keeping up with every advancement in the tech field – things are simply moving too fast. But that doesn’t mean we aren’t affected when things move forward. New technology makes its way into our lives and businesses faster every year.

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Step One: Identifying the Megatrends

Eric Lanke

A few weeks ago, in Letting the Future Guide the Present , I provided some background for a Scenario Planning exercise my Board chair and I decided to conduct at our upcoming Board meeting.

You Call It Digital Transformation; I Call It Culture Change

Jamie Notter

I’m not in the digital transformation business, though I know many consultants and client organizations who are in the middle of it. And Maddie, of course, is a digital strategist, so I’ve got an inside track to someone who knows the business and has done the work.

JP Moery’s Association Playbook – Episode 122: Tips for Building Your Brand By Scaling Content - Moery Company

Moery Company

The Moery Company (TMC) faced major headwinds in its start-up phase, says Host and TMC President JP Moery. “Primarily, no one knew what the heck we did.”

Voices and Views: January

Aaron Wolowiec

Event Garde is committed to professional development, for ourselves and for our industry. As such, we’re avid readers of industry news. We’d like to share these must-reads with you

Don’t Get Lazy!

Spark Consulting

Putting it all together, maybe the most important thing Sohini and I learned from fundraisers as we were researching Steal Like a Fundraiser (and as Sohini has worked with them over the past two decades) is: don’t get lazy.

How a Major Corporation Crowdsources Product Innovation (And How You Can Too)

Higher Logic

Starbucks. You’ve heard of Starbucks, right? It’s one of those iconic brands that crosses generations. Everyone, including my grandmother and youngest cousin (she’s three and loves a Starbucks white hot chocolate) knows of and has tried at least one.

The Importance of Making Commitments

Eric Lanke

It's been a while since I wrote about my association's on-going experiment with 4DX -- The Four Disciplines of Execution.

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Association Brain Food Weekly: 1.5.18

Reid All About it

The weekly list of free educational events for the association community… You’ve almost made to the end of your first week back, hang in there! I spent the holidays weeks coughing, sniffling, and reading books, not blogs, so I don’t have much in the way of reading to share this week.

My Sales Meeting Mistakes and How You Can Learn From Them - Moery Company

Moery Company

I can say with some confidence that I’ve probably lost more sales deals than anyone that might read this post (or willing to admit it!) – I’ve been in the sales game for a long time and made my share of mistakes.

Gardian of the Month: Scott Oser

Aaron Wolowiec

Scott Oser, founder of Scott Oser Associates, is Gardian of the Month


Your Baby Is Ugly

Spark Consulting

One of the great things about being a consultant is that we get to tell people when their baby is ugly without them getting mad at us – hey, they’re PAYING us to tell them when their baby is ugly. Well, your (campaign) baby is ugly. But it’s not your fault!

The Six Tech Tools Your Small Org Staff Needs to Succeed [eBook]

Higher Logic

Associations are usually labeled as “small” for one of two reasons: they have a small staff or a small budget. Many have both. But that doesn’t mean terms like “small org” are always on-point. The small associations we work with have large memberships and far-reaching effects.

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Small, But Mighty: A Resource for Small Nonprofit Leaders

Beth Kanter's Blog

Note from Beth: I’m honored to be a member of the Leap Ambassadors Community , a group of people in the nonprofit sector who care deeply about high performance.