The Best Post Mortem About Motrin Moms and Social Media

public relations, social media 1 Minute

1032_1117motrinad385255_panel-385x255From Jeremiah Owyang:

  • Always test your campaign with a small segment first
  • Always have staff on hand to be prepared to respond during the weekend
  • Don’t launch a campaign right before the weekend unless you’re prepared to respond
  • The participants have the power, so participate
  • For better or for worse, more influencers are talking about Motrin than ever before

    • This is PR today, folks. Read, learn and remember.

    What’s it all about? Read Jeremiah’s post to catch up.

    Published by Frank Fortin

    Frank Fortin is an association professional living and working in the Washington, DC area. In his previous career stops he worked in TV news, newspapers, and an advertising/PR firm in the Boston and Providence areas.

    Published